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Beauty of Joseon vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and BYOMA are distinct skincare brands offering thoughtfully formulated serums, moisturizers, and more. While the former brand suits dry and sensitive skin best through star ingredients like niacinamide, glycerin, and hyaluronic acid, the latter brand focuses on mature skin and skin with dark spots using tri-ceramide and squalane. Ultimately, they differ as the Korean brand emphasizes gentle daily care, whereas the British brand provides targeted care rooted in these active complexes.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Beauty of Joseon and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs BYOMA products

People Say

Beauty of JoseonBYOMA
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Deep Hydration and Moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Calms Redness and Soothes Skin Sometimes NotedOften Mentioned
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “skin feels soft — BYOMA Brightening Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Softens and Smooths Texture Sometimes NotedSometimes Noted
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Pump Issues Sometimes NotedMostly Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Beauty of Joseon vs BYOMA routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs BYOMA routines for combination skin

See multi-brand routine · 96% fit

Beauty of Joseon vs BYOMA routines for acne-prone skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or BYOMA: which is better?

BYOMA is a better choice for overall routine fit, offering superior routines for oily, combination, acne-prone, mature, and dark spot-prone skin types compared to Beauty of Joseon. Both brands share equal performance in gentle formulas, lightweight textures, and deep hydration.

What is the difference between Beauty of Joseon and BYOMA?

Beauty of Joseon fits best for dry skin, sensitive skin, and skin with dark spots, while BYOMA fits best for mature skin, skin with dark spots, and oily acne-prone skin. BYOMA does better at calming redness and soothing skin, and offers affordable price and great value.

Beauty of Joseon or BYOMA for oily skin?

For oily skin, BYOMA achieves a Superior routine fit on this page, while Beauty of Joseon reaches a High fit level. Both brands provide lightweight and fast-absorbing products, but BYOMA stands out for better oil control and barrier-strengthening moisturizers.

Beauty of Joseon or BYOMA: which cleanser is better?

When comparing cleansers, BYOMA offers options like the Melting Balm Cleanser and Milky Moisture Cleanser that have a superior Lovi fit for dry skin, while Beauty of Joseon features the Ginseng Cleansing Oil and Radiance Cleansing Balm which also provide a superior fit for dry skin.

Which is more affordable, Beauty of Joseon or BYOMA?

BYOMA is more affordable than Beauty of Joseon, as BYOMA does better on affordable price and great value.

Between Beauty of Joseon and BYOMA, which brand does better at calming redness and soothing skin?

Between the two brands, BYOMA does better at calming redness and soothing skin.

Which brand has more issues with packaging and pumps, Beauty of Joseon or BYOMA?

Beauty of Joseon has more issues with packaging and pumps compared to BYOMA.

How do the founding years and countries of origin compare between Beauty of Joseon and BYOMA?

Beauty of Joseon was founded in 2016 in South Korea, whereas BYOMA was founded in 2022 in the United Kingdom.

Beauty of Joseon or BYOMA for acne-prone skin?

BYOMA offers a Superior routine fit for acne-prone skin on this page, while Beauty of Joseon has a High routine fit.

Beauty of Joseon or BYOMA: which moisturizer is better?

BYOMA offers better moisturizer choices than Beauty of Joseon, as Lovi rates BYOMA's routines and key moisturizers like the Moisturizing Rich Cream as Superior for dry skin compared to Beauty of Joseon's High fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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