🇬🇧United Kingdom

Beauty of Joseon vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and BYOMA are distinct skincare brands offering gentle yet effective daily care for dry and sensitive skin. Beauty of Joseon is a Korean brand known for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, whereas the British brand BYOMA is favored for moisturizers, toners, cleansers, and serums harnessing tri-ceramide and squalane. While both brands suit dry and sensitive skin best through nourishing components like glycerin and tri-ceramide, they differ in their origin, founding years, and key active ingredients designed to address acne-prone skin, dark spots, and mature skin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Beauty of Joseon and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs BYOMA products

People Say

Beauty of JoseonBYOMA
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Deep Hydration and Moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Calms Redness and Soothes Skin Sometimes NotedOften Mentioned
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “skin feels soft — BYOMA Brightening Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Softens and Smooths Texture Sometimes NotedSometimes Noted
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Pump Issues Sometimes NotedMostly Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Beauty of Joseon vs BYOMA routines for dry skin

Buy BYOMA routine · £104.93 · 94% fitBuy Beauty of Joseon routine · £76.43 · 87% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs BYOMA routines for oily skin

Buy BYOMA routine · £168.03 · 86% fitBuy Beauty of Joseon routine · £119.89 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs BYOMA routines for combination skin

Buy BYOMA routine · £114.71 · 85% fitBuy Beauty of Joseon routine · £107.15 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or BYOMA: which is better?

Both brands are great choices since they both fit dry skin, sensitive skin, and dry sensitive skin well. BYOMA may be better for sensitive skin because Lovi rates its sensitive skin routine as Superior compared to Beauty of Joseon's High fit.

What is the difference between Beauty of Joseon and BYOMA?

Both brands fit dry skin, sensitive skin, and dry sensitive skin best, but BYOMA has a superior routine fit for dry and sensitive skin types while Beauty of Joseon has an average fit for mature skin. BYOMA does better for calming redness and soothing skin, whereas Beauty of Joseon has fewer packaging and pump issues.

Beauty of Joseon or BYOMA for dry skin?

Both Beauty of Joseon and BYOMA are well suited for dry skin, though BYOMA offers a superior routine fit on this page. Lovi rates the routine fit for dry skin as High for Beauty of Joseon and Superior for BYOMA.

Beauty of Joseon or BYOMA: which cleanser is better?

Both brands offer cleansers that are well-liked for being gentle and non-stripping, so the better choice depends on your specific skin type and texture preferences. Lovi rates the cleansing options for both Beauty of Joseon and BYOMA as high for most skin types, including dry, sensitive, and acne-prone skin.

Which is more affordable, Beauty of Joseon or BYOMA?

BYOMA is more affordable and offers better value compared to Beauty of Joseon.

Between Beauty of Joseon and BYOMA, which brand is better suited for mature skin?

BYOMA is better suited for mature skin, achieving a high routine fit level compared to Beauty of Joseon's average fit level.

How do Beauty of Joseon and BYOMA compare regarding packaging and pump issues?

Beauty of Joseon has more packaging and pump issues than BYOMA, as packaging and pump issues are noted as a negative review theme for Beauty of Joseon but not for BYOMA.

Which brand has a better routine fit for dry sensitive skin: Beauty of Joseon or BYOMA?

BYOMA has a superior routine fit for dry sensitive skin compared to Beauty of Joseon, which has a high routine fit.

Beauty of Joseon or BYOMA for oily skin?

Both Beauty of Joseon and BYOMA fit oily skin well, as the products on this page achieve a High fit level for this skin type.

Beauty of Joseon or BYOMA: which moisturizer is better?

Both brands offer well-liked moisturizers on the products on this page, but BYOMA is a better fit for dry skin with a superior routine fit compared to Beauty of Joseon's high fit. Additionally, BYOMA provides moisturizers that strengthen the skin barrier and deliver instant hydration.

Beauty of Joseon or BYOMA for sensitive skin?

Both Beauty of Joseon and BYOMA are great options, as Lovi rates Beauty of Joseon as High and BYOMA as Superior for sensitive skin.

Beauty of Joseon or BYOMA for acne-prone skin?

Both Beauty of Joseon and BYOMA are a High fit for acne-prone skin on the products on this page. Reviewers report that both brands perform equally well on acne and breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play