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Beauty of Joseon vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and BYOMA are distinct contemporary skincare lines that offer thoughtfully formulated moisturizers, serums, cleansers, and masks. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid, while the British brand is anchored by nourishing tri-ceramide and squalane. Both suit dry skin and sensitive skin best through gentle, daily care. Ultimately, the brands differ in their geographical origins, founding years, and core active ingredients that target specific concerns like dark spots, acne, and mature skin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Beauty of Joseon and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs BYOMA products

People Say

Beauty of JoseonBYOMA
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Deep Hydration and Moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Calms Redness and Soothes Skin Sometimes NotedOften Mentioned
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “skin feels soft — BYOMA Brightening Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Softens and Smooths Texture Sometimes NotedSometimes Noted
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Pump Issues Sometimes NotedMostly Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Beauty of Joseon vs BYOMA routines for dry skin

Buy BYOMA routine · $106.04 · 94% fitBuy Beauty of Joseon routine · $128.39 · 87% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs BYOMA routines for oily skin

Buy BYOMA routine · $247.71 · 87% fitBuy Beauty of Joseon routine · $210.39 · 80% fitSee multi-brand routine · 98% fit

Beauty of Joseon vs BYOMA routines for combination skin

Buy BYOMA routine · $226.71 · 87% fitBuy Beauty of Joseon routine · $209.39 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or BYOMA: which is better?

Both brands are great choices depending on your specific skin needs, as Beauty of Joseon fits best for dry skin, sensitive skin, and skin with dark spots, while BYOMA fits best for dry skin, dry sensitive skin, and sensitive skin. Reviewers note that BYOMA does better for affordable price and great value and calming redness and soothing skin, whereas Beauty of Joseon has fewer packaging and pump issues.

What is the difference between Beauty of Joseon and BYOMA?

Beauty of Joseon is owned by Goodai Global Inc. and fits best for dry skin, sensitive skin, and skin with dark spots, while BYOMA is owned by Bansk Group and fits best for dry skin, dry sensitive skin, and sensitive skin. Reviewers note that BYOMA does better for calming redness and soothing skin, as well as affordable price and great value.

Beauty of Joseon or BYOMA for dry skin?

For dry skin, BYOMA has a Superior routine fit while Beauty of Joseon has a High routine fit. Both brands offer products that help provide deep hydration and moisturization.

Beauty of Joseon or BYOMA: which cleanser is better?

Both Beauty of Joseon and BYOMA offer cleansers with strong fit levels across various skin types, but neither brand emerges as universally better than the other on this page. Reviewers note that both brands provide hydrating and non-stripping cleansers.

Which is more affordable, Beauty of Joseon or BYOMA?

BYOMA is more affordable and offers better value among the products on this page.

Which brand is better for dry sensitive skin, Beauty of Joseon or BYOMA?

BYOMA has a Superior routine fit for dry sensitive skin, whereas Beauty of Joseon has a High fit level. Both brands offer products that help provide deep hydration and gentle care.

How do the packaging and pump issues compare between Beauty of Joseon and BYOMA?

Beauty of Joseon has packaging and pump issues as a negative review theme, whereas BYOMA does not. For BYOMA, reviewers sometimes note packaging flaws and issues along with pump functionality and design issues.

Which brand performs better for mature skin according to the review themes and routine fits?

For mature skin, BYOMA performs better with a High routine fit level compared to Beauty of Joseon which has an Average routine fit level.

Beauty of Joseon or BYOMA for oily skin?

For oily skin, Beauty of Joseon and BYOMA are equally a High fit. Reviewers note that the products on this page for both brands offer lightweight textures and effective oil control.

Beauty of Joseon or BYOMA: which moisturizer is better?

Both Beauty of Joseon and BYOMA offer effective moisturizers tailored to different skin needs, with Beauty of Joseon leaning towards nourishing options like the Dynasty Cream and Red Bean Water Gel, and BYOMA featuring barrier-strengthening formulas such as the Moisturizing Rich Cream. For dry skin specifically, Lovi rates BYOMA as Superior and Beauty of Joseon as High. Niacinamide in Beauty of Joseon moisturizers helps reduce cutaneous pigmentation, while hyaluronic acid supports skin hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or BYOMA for sensitive skin?

For sensitive skin, Beauty of Joseon has a High Lovi fit while BYOMA has a Superior Lovi fit. Reviewers note that BYOMA does better at calming redness and soothing skin.

Beauty of Joseon or BYOMA for acne-prone skin?

For acne-prone skin, both Beauty of Joseon and BYOMA are a High fit. Reviewers note that both brands share similar results regarding breakouts and acne, while Beauty of Joseon relies on key ingredients like niacinamide and ginseng.

Antioxidants, 2021The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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