APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is quietly celebrated for its restorative serums and thoughtfully balanced formulas. Its products suit sensitive skin and oily acne-prone skin best, owing to their gentle yet targeted composition. For daily refinement, the brand offers the Collagen EGF Peptide Ampoule Serum to address acne-prone skin, the Glutathione Niacinamide Ampoule Serum to target dark spots, and the Glutathione Niacinamide Body Lotion to care for mature skin. Through these specialized offerings, its routine addresses diverse concerns while maintaining a steadfast focus on calm, measured restoration.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
Yes, APLB is a good fit for oily skin, with Lovi rating the APLB-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum offer lightweight hydration that may help balance oily skin.
Is APLB worth it?
APLB may be worth it for shoppers seeking affordable skincare, with prices on this page ranging from AED 27.98 to AED 52.80. Lovi rates the APLB-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are APLB's best products?
APLB's best products are the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum, as both earn High fits across nearly every skin type. Reviewers often mention that these serums feel lightweight, absorb easily, and help keep skin feeling hydrated and plump. Lovi rates the APLB-focused routine Superior for sensitive, oily, and oily acne-prone skin.
Clinical, Cosmetic and Investigational Dermatology, 2014The British Journal of Dermatology, 2002
Does APLB cause breakouts?
APLB is unlikely to cause breakouts, as the brand-focused routine for acne-prone skin rates Superior and products like Glutathione Niacinamide Ampoule Serum rate High for acne-prone skin. Reviewers often mention that the serums are lightweight and absorbent, helping prevent heavy buildup on the skin.
Is APLB fragrance-free?
Yes, the APLB products on this page list no fragrance in their ingredients. This helps keep the skincare routine gentle for daily use.
What are the key ingredients in APLB products?
APLB products feature key ingredients such as glutathione, niacinamide, collagen, and peptides, which help brighten dark spots and smooth signs of aging. Lovi notes that the APLB products on this page list no fragrance in their ingredients.
How do I build a APLB skincare routine?
For dry skin, an APLB routine starts in the morning with a cleanser, Glutathione Niacinamide Ampoule Serum, and an SPF, while the evening adds a pre-cleanser, cleansing toner, and Collagen EGF Peptide Ampoule Serum before the moisturizer. Lovi rates the APLB-focused routine Superior for dry skin, sensitive skin, oily skin, combination skin, and acne-prone skin.
Where can I buy APLB, and how much does it cost?
APLB products on this page are available at stores in the United Arab Emirates. Prices range from AED 27.98 to AED 52.80.
What are good alternatives to APLB?
Good alternatives to APLB include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates the SKIN1004-focused routine as High for dry skin, compared to Superior for the APLB routine.
APLB vs SKIN1004: which is better?
APLB rates better than SKIN1004 for dry, oily, sensitive, combination, and acne-prone skin types. Lovi rates the APLB-focused routine Superior for all these skin types, while the SKIN1004-focused routine is rated High for most and Superior only for sensitive skin.
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
Yes, APLB is good for dry skin because Lovi rates the APLB-focused routine Superior for this skin type. The Glutathione Niacinamide Body Lotion, Collagen EGF Peptide Ampoule Serum, and Glutathione Niacinamide Ampoule Serum all show High fit levels for dry skin.
Is APLB good for sensitive skin?
Yes, APLB is good for sensitive skin because the brand-focused routine rates Superior for this skin type. Lovi rates the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum High for sensitive skin, and the APLB products on this page list no fragrance.
Is APLB good for acne-prone skin?
Yes, APLB is a good match for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum both fit acne-prone skin at a High level.
Is APLB good for skin with dark spots?
Yes, APLB is good for skin with dark spots, and Lovi rates the Glutathione Niacinamide Ampoule Serum High for this skin type. Niacinamide helps reduce skin pigmentation by suppressing melanosome transfer, while topical glutathione aids in skin brightening.
The British Journal of Dermatology, 2002Clinical, Cosmetic and Investigational Dermatology, 2014
Is APLB good for mature skin?
Yes, APLB is good for mature skin, and Lovi rates the Collagen EGF Peptide Ampoule Serum and Glutathione Niacinamide Ampoule Serum High for this skin type. The brand's routines for dry and sensitive mature skin help smooth and keep skin hydrated. Topical peptide and collagen ingredients help improve the look of aging skin.
Dermatology Practical & Conceptual, 2022International Journal of Cosmetic Science, 2005
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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