APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is beloved for its targeted serums and carefully crafted formulas. Its products suit oily acne-prone skin and oily skin best. For specific concerns, the standout choices include the Collagen EGF Peptide Ampoule Serum for acne-prone skin, the Glutathione Niacinamide Ampoule Serum for skin with dark spots, and the Glutathione Niacinamide Body Lotion for mature skin. Users consistently appreciate how the brand delivers reliable daily care.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
Yes, APLB is a good match for oily skin, as Lovi rates the APLB-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and Glutathione Niacinamide Body Lotion both offer an Average fit for oily skin. Additionally, the APLB products on this page list no fragrance.
Is APLB worth it?
APLB is worth it for shoppers seeking affordable options, with products on this page priced mostly between $14.80 and $15.00. Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are APLB's best products?
APLB's best products are the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum, which both rate High for dry sensitive skin, mature skin, and acne-prone skin. Reviewers often mention that these serums feel lightweight and absorbent, as well as hydrating and plumping.
Does APLB cause breakouts?
APLB is unlikely to cause breakouts, as the brand-focused routine for acne-prone skin rates Superior on Lovi. The APLB products on this page are lightweight and absorbent, and tea tree oil helps calm skin inflammation.
Indian Journal of Dermatology, Venereology and Leprology, 2007The British Journal of Dermatology, 2002
Is APLB fragrance-free?
Yes, every one of the APLB products on this page lists no fragrance in its ingredients.
What are the key ingredients in APLB products?
APLB features key ingredients such as glutathione, niacinamide, and collagen EGF peptide across its serums and lotions to help brighten dark spots, smooth signs of aging, and hydrate the skin.
How do I build a APLB skincare routine?
To build an APLB skincare routine for dry skin, start your morning with a gentle cleanser, a hydrating toner, the Glutathione Niacinamide Ampoule Serum as a moisturizer, and sunscreen. In the evening, use a pre-cleanser followed by a cleanser, the Collagen EGF Peptide Ampoule Serum as a treatment, and the Glutathione Niacinamide Ampoule Serum again. Once a week, add a nourishing mask into your evening steps before your treatments.
Where can I buy APLB, and how much does it cost?
APLB is available on Amazon US, with prices ranging from $14.80 to $15.00 for the products on this page.
What are good alternatives to APLB?
Good alternatives to APLB include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates the APLB-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin types.
APLB vs SKIN1004: which is better?
APLB routines rate slightly higher than SKIN1004 for oily, combination, and acne-prone skin, while both brands rate Superior for dry and sensitive skin. Lovi rates the APLB-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
Yes, APLB is very good for dry skin, as Lovi rates the APLB-focused routine Superior for dry skin. The Glutathione Niacinamide Body Lotion, Glutathione Niacinamide Ampoule Serum, and Collagen EGF Peptide Ampoule Serum all fit dry skin at High levels.
Is APLB good for sensitive skin?
Yes, APLB is good for sensitive skin because Lovi rates the APLB products on this page High for sensitive skin, and the brand-focused routine for sensitive skin is rated Superior. The APLB products on this page list no fragrance in their ingredients.
Is APLB good for acne-prone skin?
Yes, APLB is well suited for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. Specifically, the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum both rate High for acne-prone skin.
Is APLB good for skin with dark spots?
Yes, APLB is good for skin with dark spots, as the Glutathione Niacinamide Ampoule Serum and Glutathione Niacinamide Body Lotion both rate High for this skin type. Niacinamide helps fade dark spots by reducing pigment transfer, while glutathione may help brighten the skin. Lovi rates the APLB-focused routine Superior for overall skin types like combination and acne-prone skin.
Is APLB good for mature skin?
Yes, APLB is good for mature skin, with the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum rating High for mature skin on Lovi. The brand features ingredients like niacinamide and collagen that help control signs of skin aging.
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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