APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is beloved for its targeted serums and meticulously balanced formulas. Its products suit sensitive skin and skin with dark spots best, offering gentle care for delicate complexions. For specific concerns, the standout choices include the Collagen EGF Peptide Ampoule Serum for acne-prone skin, the Glutathione Niacinamide Ampoule Serum for skin with dark spots, and the Glutathione Niacinamide Body Lotion for mature skin. Each offering works quietly to support a calm, refined appearance with consistent daily use.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
APLB is well suited for oily skin, as Lovi rates the brand-focused routine Superior for oily skin. The APLB products on this page list no fragrance in their ingredients.
Is APLB worth it?
APLB is generally worth it, offering affordable products priced between £8.99 and £9.25 that feature lightweight, absorbent, and hydrating serums. Reviewers frequently note positive plumping effects, though some mention texture and performance issues. Lovi rates APLB-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are APLB's best products?
APLB's best products are the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum, which both rate High for sensitive, acne-prone, and dry sensitive skin. Reviewers often mention that these serums feel lightweight and absorb well, while also keeping skin hydrated and plump.
Does APLB cause breakouts?
APLB is unlikely to cause breakouts, as the brand-focused routine for acne-prone skin rates Superior on Lovi and the page features serums that are lightweight and absorb well.
Is APLB fragrance-free?
Yes, every APLB product on this page lists no fragrance in its ingredients, making them suitable for sensitive skin. Lovi rates the APLB-focused routine Superior for sensitive skin.
What are the key ingredients in APLB products?
APLB features key ingredients such as glutathione, niacinamide, and collagen EGF peptide across its serums and lotions. Niacinamide helps reduce dark spots, while glutathione and collagen help improve skin tone and smoothness.
How do I build a APLB skincare routine?
To build an APLB routine for dry skin in the morning, use a hydrating facial cleanser, an unscented toner, the Glutathione Niacinamide Ampoule Serum as a moisturizer, and a mild sunscreen. In the evening, add a pre-cleanser and use the Collagen EGF Peptide Ampoule Serum as a treatment before your moisturizer. Once a week, replace your evening treatment with a nourishing mask.
Where can I buy APLB, and how much does it cost?
APLB products can be bought at stores in the United Kingdom. Prices range from £8.99 to £9.25, with most products falling between those amounts.
What are good alternatives to APLB?
Good alternatives to APLB include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. For example, SKIN1004 offers a routine that rates Superior for dry, sensitive, and combination skin, matching the fit levels of APLB.
APLB vs SKIN1004: which is better?
APLB rates slightly better than SKIN1004, with Lovi rating the APLB-focused routine as Superior for dry, oily, sensitive, combination, and acne-prone skin. Reviewers often mention that APLB serums are lightweight and deeply hydrating, though some note texture issues.
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
Yes, APLB is well-suited for dry skin, and Lovi rates the APLB-focused routine Superior for dry skin. Reviewers often mention that the serums are hydrating and plumping, helping to keep dry skin soft and smooth.
Is APLB good for sensitive skin?
Yes, APLB is well-suited for sensitive skin, and Lovi rates the APLB-focused routine Superior for this skin type. Reviewers frequently mention that the serums are lightweight and absorbent, while every product on this page lists no fragrance in its ingredients.
Is APLB good for acne-prone skin?
Yes, APLB is well-suited for acne-prone skin, and Lovi rates the brand-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum both fit acne-prone skin with a High level, helping to keep skin balanced and clear.
Antioxidants, 2021Clinical, Cosmetic and Investigational Dermatology, 2014
Is APLB good for skin with dark spots?
Yes, APLB is a good choice for skin with dark spots because the brand focuses heavily on this concern and Lovi rates the Glutathione Niacinamide Ampoule Serum and the Glutathione Niacinamide Body Lotion High for it. Niacinamide helps reduce skin pigment and dark spots.
Is APLB good for mature skin?
Yes, APLB is good for mature skin because the brand-focused routine rates Superior for dry, oily, sensitive, combination, and acne-prone skin, and products like the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum rate High for mature skin.
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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