APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is beloved for its targeted serums and carefully crafted formulas. Its products suit oily acne-prone skin and oily skin best. For specific concerns, the standout choices include the Collagen EGF Peptide Ampoule Serum for acne-prone skin, the Glutathione Niacinamide Ampoule Serum for skin with dark spots, and the Glutathione Niacinamide Body Lotion for mature skin. Users consistently appreciate how the brand delivers reliable daily care.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
Yes, APLB is well suited for oily skin, as Lovi rates the APLB-focused routine Superior for this skin type. Reviewers mostly mention that APLB serums are lightweight and absorbent.
Is APLB worth it?
APLB is worth it for shoppers seeking affordable and gentle skincare, with prices ranging from €13.89 to €15.55 and every product on this page listing no fragrance in its ingredients. Lovi rates the APLB-focused routine Superior for oily, sensitive, combination, dry, and acne-prone skin types.
What are APLB's best products?
APLB features top-performing products like the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum, which both rate High for dry sensitive skin and acne-prone skin. Reviewers often mention that these serums are lightweight, absorbent, hydrating, and plumping.
Does APLB cause breakouts?
APLB is unlikely to cause breakouts, as the brand-focused routine achieves a Superior fit for acne-prone skin. Additionally, the serums on this page are noted for being lightweight and absorbent, helping to keep pores clear.
Is APLB fragrance-free?
Yes, every APLB product on this page lists no fragrance in its ingredients, making them free of added scents. Shoppers can use these items without worrying about fragrance irritation.
What are the key ingredients in APLB products?
APLB products feature key ingredients like glutathione, niacinamide, collagen, EGF, and peptides, which help brighten dark spots and support smooth, firm skin. The APLB products on this page are fragrance-free.
Clinical, Cosmetic and Investigational Dermatology, 2014The British Journal of Dermatology, 2002
How do I build a APLB skincare routine?
To build an APLB skincare routine for dry skin, start your morning with a cleanser, hydrating toner, Glutathione Niacinamide Ampoule Serum, and SPF. For your evening routine, use a pre-cleanser, cleanser, Collagen EGF Peptide Ampoule Serum, and Glutathione Niacinamide Ampoule Serum. Once a week, add a nourishing mask before your serums.
Where can I buy APLB, and how much does it cost?
APLB is sold through stores in France on this page, with prices ranging from €13.89 to €15.55 and most products falling between those amounts.
What are good alternatives to APLB?
Good alternatives to APLB include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. For dry skin, the SKIN1004-focused routine performs equally well, matching APLB with a Superior fit.
APLB vs SKIN1004: which is better?
APLB rates slightly better than SKIN1004 for oily, combination, and acne-prone skin with Superior routine fit levels, while both match with Superior fits for dry and sensitive skin. Lovi rates the APLB-focused routine Superior for all five main skin types.
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
APLB is a good choice for dry skin, as Lovi rates the brand-focused routine for dry skin as Superior. The APLB products on this page help keep dry skin soft and hydrated without added fragrance.
Dermatologic Therapy, 2022Clinical, Cosmetic and Investigational Dermatology, 2014
Is APLB good for sensitive skin?
Yes, APLB is good for sensitive skin because Lovi rates the brand-focused routine for sensitive skin as Superior, and the APLB products on this page list no fragrance in their ingredients.
Is APLB good for acne-prone skin?
Yes, APLB is good for acne-prone skin, as Lovi rates the brand-focused routine for this skin type as Superior. The Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum both fit acne-prone skin with a High level.
Is APLB good for skin with dark spots?
Yes, APLB is good for skin with dark spots because Lovi rates the Glutathione Niacinamide Body Lotion and the Glutathione Niacinamide Ampoule Serum High for this concern. Niacinamide helps fade dark spots and even out skin tone. Glutathione also helps brighten the skin and improve its appearance.
Is APLB good for mature skin?
Yes, APLB is good for mature skin, as Lovi rates both Collagen EGF Peptide Ampoule Serum and Glutathione Niacinamide Ampoule Serum High for mature skin. The brand-focused routines for mature skin types benefit from ingredients that help improve skin quality and smooth the appearance of fine lines. Collagen may help support firm and youthful skin.
Dermatology Practical & Conceptual, 2022Dermatologic Therapy, 2022
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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