APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is beloved for its targeted serums and carefully crafted formulas. Its products suit oily acne-prone skin and oily skin best. For specific concerns, the standout choices include the Collagen EGF Peptide Ampoule Serum for acne-prone skin, the Glutathione Niacinamide Ampoule Serum for skin with dark spots, and the Glutathione Niacinamide Body Lotion for mature skin. Users consistently appreciate how the brand delivers reliable daily care.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
Yes, APLB is well-suited for oily skin because Lovi rates the brand-focused routine Superior for this skin type. Reviewers mostly mention that the serums are lightweight and absorbent.
Is APLB worth it?
APLB is worth it for shoppers seeking effective formulas, as Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The APLB products on this page list no fragrance in their ingredients, and reviewers mostly mention that the serums are lightweight and absorbent.
What are APLB's best products?
APLB's best products for the skin are the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum, which both rate High for keeping skin smooth and clear across many skin types. Reviewers often mention that these serums feel lightweight and help hydrate and plump the skin.
Does APLB cause breakouts?
APLB is unlikely to cause breakouts, as the brand-focused routines fit acne-prone skin at a Superior level and the targeted serums are well suited for blemish-prone skin. Reviewers often mention that the serums feel lightweight and absorbent, though some note texture issues.
Is APLB fragrance-free?
Yes, every APLB product on this page lists no fragrance in its ingredients.
What are the key ingredients in APLB products?
APLB products feature ingredients such as glutathione, niacinamide, collagen, EGF, and peptides, which help brighten dark spots, hydrate dry skin, and support anti-aging effects. Niacinamide and glutathione assist in reducing skin pigmentation, while topical peptides and collagen help improve skin firmness.
How do I build a APLB skincare routine?
To build an APLB routine for dry skin, start your morning with the Toleriane Hydrating Gentle Cleanser and Calming Deep Moisture Toner, followed by the Glutathione Niacinamide Ampoule Serum and Photoderm Mineral Fluide SPF50+. In the evening, use the Ultra Hyalon Cleansing Cream, Toleriane Hydrating Gentle Cleanser, Collagen EGF Peptide Ampoule Serum, and Glutathione Niacinamide Ampoule Serum. Lovi rates the APLB-focused routine for dry skin as Superior.
Where can I buy APLB, and how much does it cost?
APLB is available at stores in Australia, with prices ranging from A$25.00 to A$32.26.
What are good alternatives to APLB?
SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea are good alternatives with pages on Lovi. Lovi rates the alternative SKIN1004-focused routine High or Superior depending on your skin type.
APLB vs SKIN1004: which is better?
Lovi rates APLB routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, while SKIN1004 routines are rated High for oily skin, combination skin, and acne-prone skin, and Superior for dry skin and sensitive skin.
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
Yes, APLB is good for dry skin, as Lovi rates the APLB-focused routine Superior for this skin type. Reviewers frequently mention that the serums are hydrating and plumping. The APLB products on this page list no fragrance.
Is APLB good for sensitive skin?
Yes, APLB is a good fit for sensitive skin, with Lovi rating sensitive skin as High for Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum, and Average for Glutathione Niacinamide Body Lotion. Lovi also rates the APLB-focused routine for sensitive skin as Superior.
Is APLB good for acne-prone skin?
Yes, APLB is well suited for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently note that the serums are lightweight and absorbent, and the products on this page list no fragrance.
Is APLB good for skin with dark spots?
Yes, APLB is good for skin with dark spots because the Glutathione Niacinamide Ampoule Serum and Glutathione Niacinamide Body Lotion both rate High for skin with dark spots. Lovi rates the brand-focused routine Superior for most skin types, and niacinamide helps reduce cutaneous pigmentation.
Is APLB good for mature skin?
Yes, APLB is good for mature skin because Lovi rates the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum High for this skin type. These serums help keep skin looking plump and smooth as it ages.
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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