APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is beloved for targeted serums and thoughtful formulas. Its products suit dry skin and sensitive skin best. For specific concerns, the standout products are the Collagen EGF Peptide Ampoule Serum for acne-prone skin, the Glutathione Niacinamide Ampoule Serum for skin with dark spots, and the Glutathione Niacinamide Body Lotion for mature skin.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
Yes, APLB is good for oily skin, as Lovi rates the APLB-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum help balance oil while keeping the skin lightweight and absorbent.
Is APLB worth it?
Yes, APLB is worth it for shoppers wanting gentle care, as Lovi rates the brand-focused routines Superior for dry, sensitive, and acne-prone skin. The APLB products on this page are free of fragrance, and reviewers frequently mention that the serums are lightweight and absorb easily.
What are APLB's best products?
APLB's best products are the Glutathione Niacinamide Body Lotion, Glutathione Niacinamide Ampoule Serum, and Collagen EGF Peptide Ampoule Serum, which all achieve high fit levels for dry and sensitive skin. Reviewers often mention that the serums are lightweight and deeply hydrating, though some note texture issues. Lovi rates the APLB-focused routines as superior for both dry and sensitive skin types.
Does APLB cause breakouts?
APLB is unlikely to cause breakouts, as its products are well suited for acne-prone skin and reviewers often mention that the serums are lightweight and absorbent. Lovi rates the brand-focused routine Superior for acne-prone skin.
Is APLB fragrance-free?
Yes, every APLB product on this page lists no fragrance in its ingredients, making them suitable for shoppers who prefer scent-free options.
What are the key ingredients in APLB products?
APLB products feature key ingredients like glutathione, niacinamide, collagen, EGF, and peptides, which help brighten dark spots and support aging skin. Lovi rates the brand High for dry, sensitive, and acne-prone skin types.
How do I build a APLB skincare routine?
To build an APLB skincare routine for dry skin in the morning, apply the Hydrating Facial Cleanser, follow with the Calming Deep Moisture Toner, use the Glutathione Niacinamide Ampoule Serum as a moisturizer, and finish with Safe Sunscreen SPF 50+. In the evening, use the Ultra Hyalon Cleansing Cream, wash with the Hydrating Facial Cleanser, apply the Glutathione Niacinamide Ampoule Serum as a treatment, and moisturize with the same serum. Once a week, add the Vita Essential Mask into your evening routine after cleansing and before your treatments.
Where can I buy APLB, and how much does it cost?
APLB products can be bought at stores in Italy, with prices ranging from €12.93 to €12.93, and most items costing between €12.93 and €12.93.
What are good alternatives to APLB?
Good alternatives to APLB on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. These similar skincare brands also offer dedicated product pages and routines to help you find options suited for your skin.
APLB vs SKIN1004: which is better?
APLB routines rate slightly higher than SKIN1004 for oily, combination, and acne-prone skin, while both brands rate Superior for dry and sensitive skin. Lovi rates the APLB-focused routine Superior for dry, sensitive, acne-prone, combination, and oily skin.
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
Yes, APLB is a good choice for dry skin, as Lovi rates the APLB-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum both rate High for dry skin to help keep it soft and smooth.
Clinical, Cosmetic and Investigational Dermatology, 2014Dermatology Practical & Conceptual, 2022
Is APLB good for sensitive skin?
Yes, APLB is good for sensitive skin because its products are formulated to be gentle and Lovi rates the brand-focused routine Superior for sensitive skin. Reviewers often mention that the serums are lightweight and absorbent, though some note texture issues.
Is APLB good for acne-prone skin?
Yes, APLB is good for acne-prone skin, and Lovi rates the brand-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum both fit acne-prone skin at a High level.
Is APLB good for skin with dark spots?
Yes, APLB is good for skin with dark spots, as Lovi rates the Glutathione Niacinamide Ampoule Serum and the Glutathione Niacinamide Body Lotion High for this skin type. Niacinamide helps reduce cutaneous pigmentation and manage skin aging by suppressing melanosome transfer.
Is APLB good for mature skin?
Yes, APLB is well suited for mature skin, and Lovi rates the APLB-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum both fit mature skin at a High level. Topical ingredients like niacinamide and collagen help support aging skin by improving firmness and reducing dark spots.
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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