APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is quietly celebrated for its restorative serums and thoughtfully balanced formulas. Its products suit sensitive skin and oily acne-prone skin best, owing to their gentle yet targeted composition. For daily refinement, the brand offers the Collagen EGF Peptide Ampoule Serum to address acne-prone skin, the Glutathione Niacinamide Ampoule Serum to target dark spots, and the Glutathione Niacinamide Body Lotion to care for mature skin. Through these specialized offerings, its routine addresses diverse concerns while maintaining a steadfast focus on calm, measured restoration.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
Yes, APLB is good for oily skin because Lovi rates the brand-focused routine for oily skin as Superior. The APLB products on this page list no fragrance, which helps keep oily skin calm.
Is APLB worth it?
Yes, APLB is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Reviewers often mention that the serums are lightweight and deeply hydrating.
What are APLB's best products?
APLB's best products on this page include the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum, which both rate High for dry and mature skin. Lovi rates the APLB-focused routines for sensitive and oily skin as Superior.
Does APLB cause breakouts?
APLB is unlikely to cause breakouts, as the APLB products on this page help keep skin clear and balanced. Lovi rates the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum High for acne-prone skin.
Is APLB fragrance-free?
Yes, the APLB products on this page are fragrance-free.
What are the key ingredients in APLB products?
APLB products feature key ingredients such as glutathione, niacinamide, collagen, and peptides, which are known to help brighten and smooth the skin. Lovi rates the APLB products on this page as having no fragrance. Studies indicate that niacinamide and glutathione may help reduce dark spots and even out skin tone.
Clinical, Cosmetic and Investigational Dermatology, 2014The British Journal of Dermatology, 2002
How do I build a APLB skincare routine?
To build an APLB routine for dry skin in the morning, use a gentle cleanser, apply the Glutathione Niacinamide Ampoule Serum as a moisturizer, and finish with a sunscreen. In the evening, double cleanse, apply the Collagen EGF Peptide Ampoule Serum as a treatment, and lock it in with the Glutathione Niacinamide Ampoule Serum.
Where can I buy APLB, and how much does it cost?
APLB products are sold at stores in Saudi Arabia, with prices mostly ranging from SAR 49.00 to SAR 82.28.
What are good alternatives to APLB?
Good alternatives to APLB with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. These similar brands offer comparable skincare options for shoppers.
APLB vs SKIN1004: which is better?
APLB is a better match because Lovi rates the APLB-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, whereas the SKIN1004-focused routine receives High or Superior ratings for those skin types.
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
Yes, APLB is good for dry skin because Lovi rates the APLB-focused routine Superior for dry skin. The APLB products on this page list no fragrance, and the Collagen EGF Peptide Ampoule Serum and Glutathione Niacinamide Body Lotion both rate High for dry skin.
Is APLB good for sensitive skin?
Yes, APLB is well-suited for sensitive skin, as Lovi rates the APLB-focused routine Superior for this skin type. Reviewers frequently mention that the brand's serums feel lightweight and help keep skin feeling calm.
Is APLB good for acne-prone skin?
Yes, APLB is a good match for acne-prone skin because Lovi rates the brand-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum both rate High for acne-prone skin.
Is APLB good for skin with dark spots?
Yes, APLB is good for skin with dark spots, as Lovi rates the Glutathione Niacinamide Ampoule Serum and the Glutathione Niacinamide Body Lotion High for this concern. Niacinamide and glutathione help even out skin tone and reduce pigmentation.
The British Journal of Dermatology, 2002Clinical, Cosmetic and Investigational Dermatology, 2014
Is APLB good for mature skin?
Yes, APLB is good for mature skin because Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin types, with specific serums like Collagen EGF Peptide Ampoule Serum and Glutathione Niacinamide Ampoule Serum hitting High fit levels for mature skin. Topical application of ingredients like collagen, peptides, and niacinamide helps improve skin quality, control skin aging, and reduce pigmentation.
Dermatology Practical & Conceptual, 2022International Journal of Cosmetic Science, 2005
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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