APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is beloved for targeted serums and thoughtful formulas that deliver reliable care. Its products suit sensitive skin and dry sensitive skin best, offering gentle yet effective relief. For acne-prone skin, the Collagen EGF Peptide Ampoule Serum stands out, while the Glutathione Niacinamide Ampoule Serum addresses dark spots, and the Glutathione Niacinamide Body Lotion cares for mature skin. Each offering works quietly to support a balanced, healthy complexion.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
Yes, APLB is well suited for oily skin, with Lovi rating the APLB-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum both fit oily skin, and every APLB product on this page lists no fragrance in its ingredients.
Clinical, Cosmetic and Investigational Dermatology, 2014Antioxidants, 2021
Is APLB worth it?
Yes, APLB is worth it for shoppers seeking effective skincare, as Lovi rates APLB-focused routines Superior for dry, sensitive, oily, combination, and acne-prone skin. Reviewers often mention that the serums are lightweight, absorbent, hydrating, and plumping, and every APLB product on this page lists no fragrance in its ingredients.
What are APLB's best products?
APLB's top-performing products include the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum, both of which rate High for mature, sensitive, and dry sensitive skin. Reviewers often mention that these serums feel lightweight and absorb easily while helping to keep skin hydrated and plump.
Does APLB cause breakouts?
APLB products are unlikely to cause breakouts, as the brand-focused routine for acne-prone skin is rated Superior by Lovi, and the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum both fit acne-prone skin at a High level.
Is APLB fragrance-free?
Yes, the APLB products on this page list no fragrance in their ingredients. Lovi rates the brand-focused routines as Superior for sensitive skin and dry skin.
What are the key ingredients in APLB products?
APLB features key ingredients such as glutathione, niacinamide, and collagen, which help brighten dark spots and support aging skin. Niacinamide helps reduce cutaneous pigmentation and manage skin aging, while topical glutathione helps improve overall skin tone and condition. The APLB products on this page are also fragrance-free.
How do I build a APLB skincare routine?
To build an APLB skincare routine for dry skin, start your morning with a cleanser, hydrating toner, Glutathione Niacinamide Ampoule Serum, and sunscreen. In the evening, use a pre-cleanser, cleanser, Glutathione Niacinamide Ampoule Serum, and repeat the serum as a moisturizer. Once a week, add a nourishing mask into your evening routine after cleansing.
Where can I buy APLB, and how much does it cost?
APLB products on this page are sold in Spain, with prices ranging from 11.99 euros to 11.99 euros, and most costing 11.99 euros.
What are good alternatives to APLB?
Good alternatives to APLB available on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. Lovi rates the SKIN1004-focused routine as Superior for dry skin, sensitive skin, combination skin, and acne-prone skin, and High for oily skin.
APLB vs SKIN1004: which is better?
APLB is a better match for sensitive skin, scoring Superior compared to SKIN1004, which is rated High. For dry, oily, combination, and acne-prone skin, both brands tie with a Superior fit.
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
APLB is a good choice for dry skin, and Lovi rates the brand-focused routine for dry skin as Superior. The APLB products on this page list no fragrance in their ingredients, which helps keep dry skin calm.
Clinical, Cosmetic and Investigational Dermatology, 2014Dermatologic Therapy, 2022
Is APLB good for sensitive skin?
Yes, APLB is well-suited for sensitive skin, with Lovi rating the APLB-focused routine Superior for it. The APLB products on this page list no fragrance in their ingredients, which helps keep irritation low.
Is APLB good for acne-prone skin?
Yes, APLB is well-suited for acne-prone skin, with Lovi rating the brand-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum both rate High for acne-prone skin.
Is APLB good for skin with dark spots?
APLB is good for skin with dark spots, as Lovi rates the Glutathione Niacinamide Ampoule Serum High for skin with dark spots. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer, while glutathione aids in skin-whitening effects.
Is APLB good for mature skin?
Yes, APLB is good for mature skin, and Lovi rates the brand-focused routine Superior for dry, mature, and other skin types. The Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum both fit mature skin at a High level. Reviewers often mention that these serums feel hydrating and plumping.
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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