APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is quietly celebrated for its restorative serums and thoughtfully balanced formulas. Its products suit sensitive skin and oily acne-prone skin best, owing to their gentle yet targeted composition. For daily refinement, the brand offers the Collagen EGF Peptide Ampoule Serum to address acne-prone skin, the Glutathione Niacinamide Ampoule Serum to target dark spots, and the Glutathione Niacinamide Body Lotion to care for mature skin. Through these specialized offerings, its routine addresses diverse concerns while maintaining a steadfast focus on calm, measured restoration.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
Yes, APLB is well-suited for oily skin, as Lovi rates the brand-focused routine for oily skin as Superior. Reviewers mention that the serums are lightweight and absorbent, helping to keep oily skin comfortable.
Is APLB worth it?
APLB is worth it for shoppers seeking affordable options, with prices on this page ranging from €11.97 to €11.99. Lovi rates the brand-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
What are APLB's best products?
APLB's best products are the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum, which both rate High for sensitive skin and dry skin. Reviewers often mention these serums are hydrating and plumping, while shoppers looking for body care can also choose the Glutathione Niacinamide Body Lotion, which rates High for dry skin.
Does APLB cause breakouts?
APLB is unlikely to cause breakouts for skin types like oily acne-prone skin, where Lovi rates the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum High. Additionally, the APLB products on this page are free of fragrance, which helps keep irritation low.
Is APLB fragrance-free?
Yes, every APLB product on this page lists no fragrance in its ingredients.
What are the key ingredients in APLB products?
The key ingredients in the APLB products on this page include niacinamide and glutathione, which help brighten dark spots and even out skin tone. They also feature sodium hyaluronate to keep skin hydrated, along with collagen and peptides that help smooth the appearance of aging skin.
How do I build a APLB skincare routine?
To build an APLB-focused routine for dry skin in the morning, apply a cleanser, a hydrating toner, Glutathione Niacinamide Ampoule Serum, and SPF, followed in the evening by a pre-cleanser, a cleanser, Collagen EGF Peptide Ampoule Serum, and Glutathione Niacinamide Ampoule Serum. Once a week, you add a nourishing mask before the serums.
Where can I buy APLB, and how much does it cost?
APLB is available for purchase on Lovi at online stores in Germany, with prices generally ranging from €11.97 to €11.99.
What are good alternatives to APLB?
Good alternatives to APLB include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi.
APLB vs SKIN1004: which is better?
APLB fits dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin with a Superior fit level for all these types, while SKIN1004 rates High for oily, combination, and acne-prone skin. Therefore, APLB provides a slightly higher routine fit across most skin types on Lovi.
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
Yes, APLB is good for dry skin, as Lovi rates the APLB-focused routine Superior for dry skin. The Glutathione Niacinamide Body Lotion and Collagen EGF Peptide Ampoule Serum both rate High for dry skin, helping keep skin soft and hydrated.
Clinical, Cosmetic and Investigational Dermatology, 2014Dermatology Practical & Conceptual, 2022
Is APLB good for sensitive skin?
Yes, APLB is well suited for sensitive skin, as Lovi rates the brand-focused routine Superior for it. Additionally, the APLB products on this page list no fragrance, which helps prevent irritation.
Clinical, Cosmetic and Investigational Dermatology, 2014Indian Journal of Pharmaceutical Sciences, 2016
Is APLB good for acne-prone skin?
Yes, APLB rates Superior for acne-prone skin because its routines are specially designed for this skin type and feature targeted formulas like the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum. Lovi rates the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum as High for acne-prone skin, while the Glutathione Niacinamide Body Lotion rates Average. Niacinamide helps control pigmentation and supports skin health.
Antioxidants, 2021Clinical, Cosmetic and Investigational Dermatology, 2014
Is APLB good for skin with dark spots?
Yes, APLB is good for skin with dark spots, as Lovi rates the Glutathione Niacinamide Ampoule Serum and the Glutathione Niacinamide Body Lotion High for this concern. Niacinamide and glutathione help reduce cutaneous pigmentation and brighten the skin.
Is APLB good for mature skin?
APLB is good for mature skin, with Lovi rating the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum High for this skin type. Niacinamide helps control skin aging and pigmentation, while topical collagen supports aging skin.
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
