APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is beloved for targeted serums and thoughtful formulas that deliver reliable care. Its products suit sensitive skin and oily skin best, offering gentle yet effective daily support. For specific concerns, the brand provides standout options, including the Collagen EGF Peptide Ampoule Serum for acne-prone skin, the Glutathione Niacinamide Ampoule Serum for skin with dark spots, and the Glutathione Niacinamide Body Lotion for mature skin. Each offering works quietly to nurture the complexion with steady, intentional grace.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
APLB is well suited for oily skin, as Lovi rates the brand-focused routine Superior for this skin type. The brand features lightweight and absorbent serums that help keep the skin feeling fresh without heaviness.
Is APLB worth it?
APLB offers affordable prices from €13.25 to €13.67 and every APLB product on this page lists no fragrance. Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are APLB's best products?
APLB features top-rated items like the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum, which both rate High for sensitive, mature, and acne-prone skin. Reviewers often mention that these serums are lightweight, absorbent, hydrating, and plumping. Lovi rates the APLB-focused routines Superior across several skin types.
Does APLB cause breakouts?
APLB is unlikely to cause breakouts, as the brand-focused routine for acne-prone skin rates Superior on Lovi. Additionally, the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum both rate High for acne-prone skin.
Is APLB fragrance-free?
Yes, every APLB product on this page lists no fragrance in its ingredients, making the range gentle for shoppers who want to keep their skin calm.
What are the key ingredients in APLB products?
APLB products feature key ingredients such as glutathione, niacinamide, collagen, EGF, and peptides, which help brighten dark spots and support aging skin. Additionally, the APLB products on this page list no fragrance in their ingredients.
How do I build a APLB skincare routine?
To build an APLB routine for dry skin in the morning, use a hydrating facial cleanser, propolis synergy toner, Glutathione Niacinamide Ampoule Serum, and Safe Sunscreen SPF 50+. In the evening, apply an ultra hyalon cleansing cream, the cleanser, Collagen EGF Peptide Ampoule Serum, and the Glutathione Niacinamide Ampoule Serum. Lovi rates the APLB-focused routine for dry skin as Superior.
Where can I buy APLB, and how much does it cost?
APLB products on this page are available in Ireland, with prices ranging from €13.25 to €13.67, and most falling between €13.25 and €13.67.
What are good alternatives to APLB?
Good alternatives to APLB with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. Lovi rates the SKIN1004-focused routine as Superior for dry, sensitive, and combination skin, and High for oily and acne-prone skin.
APLB vs SKIN1004: which is better?
APLB routines rate slightly higher than SKIN1004 routines for oily, combination, and acne-prone skin, while both brands rate Superior for dry and sensitive skin. Lovi rates the APLB-focused routine Superior for all five of these skin types.
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
Yes, APLB is well suited for dry skin, with Lovi rating the brand-focused routine for dry skin as Superior. The Glutathione Niacinamide Body Lotion, Collagen EGF Peptide Ampoule Serum, and Glutathione Niacinamide Ampoule Serum all offer High or Average fit levels for dry skin.
Is APLB good for sensitive skin?
Yes, APLB is well suited for sensitive skin, as Lovi rates the APLB-focused routine Superior for sensitive skin. Reviewers often mention that its serums feel light and soak in easily, and every APLB product on this page lists no fragrance.
Is APLB good for acne-prone skin?
APLB is good for acne-prone skin, and Lovi rates the brand-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum both fit acne-prone skin with a High level.
Is APLB good for skin with dark spots?
Yes, APLB is good for skin with dark spots because Lovi rates the Glutathione Niacinamide Body Lotion and the Glutathione Niacinamide Ampoule Serum High for skin with dark spots. Niacinamide helps reduce cutaneous pigmentation and manage skin aging.
Is APLB good for mature skin?
Yes, APLB is good for mature skin, and Lovi rates the brand-focused routine Superior for it. Reviewers often mention that the serums are hydrating and plumping, and the products on this page list no fragrance.
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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