APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is beloved for its careful serums and targeted formulas. Its products suit oily acne-prone skin and dry skin best. The standout products for particular concerns include the Collagen EGF Peptide Ampoule Serum for acne-prone skin, the Glutathione Niacinamide Ampoule Serum for skin with dark spots, and the Glutathione Niacinamide Body Lotion for mature skin. These offerings provide reliable care for daily routines.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
APLB is well suited for oily skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the serums are lightweight and absorbent.
Is APLB worth it?
APLB may be worth it because the brand fits dry, oily, and sensitive skin with high ratings, and the APLB products on this page list no fragrance. Lovi rates the APLB-focused routine Superior for dry skin, oily skin, and sensitive skin. Reviewers often mention that the serums are lightweight, absorbent, hydrating, and plumping.
What are APLB's best products?
APLB's best-performing products are the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum, which both rate High for dry sensitive skin, mature skin, acne-prone skin, and oily acne-prone skin. Lovi rates the Glutathione Niacinamide Body Lotion High for dry skin and skin with dark spots, and shoppers often mention that the serums are lightweight, absorbent, and hydrating.
Clinical, Cosmetic and Investigational Dermatology, 2014The British Journal of Dermatology, 2002
Does APLB cause breakouts?
APLB is unlikely to cause breakouts, as the APLB products on this page are well-suited for acne-prone skin. Lovi rates the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum High for acne-prone skin.
Is APLB fragrance-free?
Yes, every APLB product on this page lists no fragrance in its ingredients. Lovi rates the brand as free of added scent across its selection.
What are the key ingredients in APLB products?
APLB features key ingredients such as glutathione, niacinamide, collagen, EGF, and peptides across its serums and lotions. Glutathione and niacinamide help brighten skin and fade dark spots, while collagen, EGF, and peptides support firm and youthful skin.
Clinical, Cosmetic and Investigational Dermatology, 2014The British Journal of Dermatology, 2002
How do I build a APLB skincare routine?
To build an APLB skincare routine, you follow a daily regimen tailored to your skin type, such as the dry skin routine that uses the Hydrating Facial Cleanser, Propolis Synergy Toner, Glutathione Niacinamide Ampoule Serum, and Safe Sunscreen SPF 50+ in the morning. In the evening, you cleanse with the Ultra Hyalon Cleansing Cream and Hydrating Facial Cleanser, followed by the Collagen EGF Peptide Ampoule Serum and Glutathione Niacinamide Ampoule Serum. Once a week, you also add the Collagen Essential Mask to this evening routine.
Where can I buy APLB, and how much does it cost?
APLB is available at stores in Singapore, with prices mostly ranging from S$6.74 to S$28.49 on the page.
What are good alternatives to APLB?
Good alternatives to APLB include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates the APLB-focused routine as Superior for dry, oily, sensitive, combination, and acne-prone skin.
APLB vs SKIN1004: which is better?
APLB is a better match than SKIN1004 for oily, combination, and acne-prone skin, where Lovi rates the APLB-focused routines as Superior while the SKIN1004 routines rate High. For dry and sensitive skin, both brands tie with a Superior rating from Lovi.
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
Yes, APLB is a good fit for dry skin, as Lovi rates the APLB-focused routine Superior for this skin type. The Glutathione Niacinamide Body Lotion, Glutathione Niacinamide Ampoule Serum, and Collagen EGF Peptide Ampoule Serum all offer High fit levels for dry skin.
Is APLB good for sensitive skin?
Yes, APLB is well-suited for sensitive skin, and Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the serums are lightweight and absorbent, helping to keep skin calm. Additionally, every APLB product on this page lists no fragrance in its ingredients.
Indian Journal of Pharmaceutical Sciences, 2016The British Journal of Dermatology, 2002
Is APLB good for acne-prone skin?
Yes, APLB is well-suited for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum both fit acne-prone skin at a High level.
Is APLB good for skin with dark spots?
Yes, APLB is helpful for skin with dark spots, and Lovi rates the Glutathione Niacinamide Ampoule Serum High for this skin concern. The brand includes ingredients like niacinamide and glutathione, which help fade pigmentation and brighten the skin.
The British Journal of Dermatology, 2002Clinical, Cosmetic and Investigational Dermatology, 2014
Is APLB good for mature skin?
Yes, APLB rates High for mature skin with products like the Collagen EGF Peptide Ampoule Serum and the Glutathione Niacinamide Ampoule Serum. Reviewers often mention that these serums leave the skin feeling hydrated and plump. Niacinamide and collagen help control skin aging and support firmness.
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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