APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is beloved for its soothing serums and gentle formulas. Its products suit dry sensitive skin and dry skin best. For specific concerns, the standout products include the Collagen EGF Peptide Ampoule Serum for acne-prone skin, the Glutathione Niacinamide Ampoule Serum for skin with dark spots, and the Glutathione Niacinamide Body Lotion for mature skin.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
Yes, APLB works well for oily skin, with Lovi rating the brand-focused routine Superior for this skin type. The APLB products on this page are lightweight and absorbent, and the Glutathione Niacinamide Ampoule Serum rates High for oily skin.
Is APLB worth it?
APLB is worth it for shoppers seeking gentle care, as Lovi rates dry skin and sensitive skin Superior for the brand's routines. Every APLB product on this page lists no fragrance in its ingredients, making it a fitting choice for easily irritated skin. The brand offers lightweight serums that reviewers mention as hydrating and plumping, though some texture issues are reported.
What are APLB's best products?
APLB's best products are the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum, both of which Lovi rates High for dry sensitive skin, mature skin, combination skin, dry skin, acne-prone skin, and oily acne-prone skin. Additionally, the Glutathione Niacinamide Body Lotion is rated High for dry skin and skin with dark spots.
Does APLB cause breakouts?
APLB is unlikely to cause breakouts, and its routine rates Superior for acne-prone skin. The APLB products on this page are fragrance-free, which helps sensitive skin stay calm.
Is APLB fragrance-free?
Yes, the APLB products on this page list no fragrance in their ingredients. Lovi rates the brand-focused routines Superior for dry, sensitive, oily, combination, and acne-prone skin.
What are the key ingredients in APLB products?
APLB features key ingredients such as glutathione, niacinamide, and collagen to help brighten dark spots and support aging skin. Sodium hyaluronate may also help hydrate the skin, while plant extracts like tea tree leaf extract and centella asiatica extract help calm irritation.
Clinical, Cosmetic and Investigational Dermatology, 2014The British Journal of Dermatology, 2002
How do I build a APLB skincare routine?
To build a routine with APLB, start in the morning with a gentle cleanser and hydrating toner, apply the Glutathione Niacinamide Ampoule Serum as your moisturizer, and finish with sunscreen. In the evening, double cleanse, use the same serum again to keep skin soft, and add a nourishing mask once a week. Lovi rates the APLB-focused routine Superior for dry, sensitive, and oily skin types.
Where can I buy APLB, and how much does it cost?
APLB products can be bought on Lovi, with prices on this page ranging from CA$21.99 to CA$21.99. Lovi rates the brand's products across this selection.
What are good alternatives to APLB?
Good alternatives to APLB include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. For dry skin, SKIN1004 offers a routine that Lovi rates Superior, matching the performance of the APLB-focused routine.
APLB vs SKIN1004: which is better?
APLB rates slightly better than SKIN1004, with Lovi rating APLB-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin. Both brands offer solid options, but APLB stands out for its specialized formulas like the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum.
Clinical, Cosmetic and Investigational Dermatology, 2014Dermatology Practical & Conceptual, 2022
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
Yes, APLB is well suited for dry skin, and Lovi rates the APLB-focused routine Superior for dry skin. The APLB products on this page list no fragrance in their ingredients, helping keep dry skin calm and soft.
Clinical, Cosmetic and Investigational Dermatology, 2014Dermatologic Therapy, 2022
Is APLB good for sensitive skin?
Yes, APLB is good for sensitive skin and fits it best among skin types. Lovi rates Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum High for sensitive skin, and the APLB products on this page list no fragrance in their ingredients.
Is APLB good for acne-prone skin?
Yes, APLB is well suited for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. Specifically, the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum both rate High for acne-prone skin.
Is APLB good for skin with dark spots?
Yes, APLB is good for skin with dark spots because Lovi rates the Glutathione Niacinamide Ampoule Serum and the Glutathione Niacinamide Body Lotion High for this skin type. Niacinamide helps reduce cutaneous pigmentation.
Is APLB good for mature skin?
Yes, APLB is good for mature skin. The Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum both fit mature skin at a High level, helping smooth the skin and soften signs of aging.
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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