APLB skincare
APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.
APLB is dearly loved for its thoughtful serums and effective formulas. Its products suit dry skin and dry sensitive skin best. The standout products for particular concerns include the Collagen EGF Peptide Ampoule Serum for acne-prone skin, the Glutathione Niacinamide Ampoule Serum for skin with dark spots, and the Glutathione Niacinamide Body Lotion for mature skin.
This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, use the Lovi app.
APLB serums and treatments
People Say
★4.6Overall rating based on 2.8k+ reviewsReviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.
Highlights
Lightweight and absorbent serums Mostly Mentioned
- “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum”
- “absorbs well — Collagen EGF Peptide Ampoule Serum”
Hydrating and plumping serums Often Mentioned
- “skin is plumper — Collagen EGF Peptide Ampoule Serum”
- “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
Serum performance and texture issues Often Mentioned
- “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum”
- “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum”
- “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”
Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more
Questions and answers
Is APLB good for oily skin?
Yes, APLB is good for oily skin, with Lovi rating the brand-focused routine Superior for it. The APLB products on this page list no fragrance in their ingredients, helping keep oily skin calm without heavy oils.
Is APLB worth it?
APLB is worth it for shoppers seeking fragrance-free formulas, as the APLB products on this page list no fragrance in their ingredients. Lovi rates the brand-focused routines Superior for dry skin, sensitive skin, and other skin types. Reviewers often mention that the serums are lightweight and absorbent, though some note performance and texture issues.
What are APLB's best products?
APLB's best products are the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum, which both rate High for dry skin, sensitive skin, and mature skin. Lovi rates the APLB-focused routines for dry, sensitive, and acne-prone skin as Superior. The APLB products on this page list no fragrance.
Does APLB cause breakouts?
APLB is unlikely to cause breakouts, as the brand-focused routine for acne-prone skin rates Superior on Lovi. Additionally, the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum rate High for acne-prone skin.
Is APLB fragrance-free?
Yes, every product from the APLB products on this page lists no fragrance in its ingredients. Reviewers often mention that the serums are lightweight and absorbent.
What are the key ingredients in APLB products?
APLB products feature key ingredients such as glutathione, niacinamide, and collagen. These components help brighten dark spots, smooth fine lines, and keep the skin hydrated and soft.
Clinical, Cosmetic and Investigational Dermatology, 2014The British Journal of Dermatology, 2002
How do I build a APLB skincare routine?
To build an APLB skincare routine, you follow a routine with a cleanser, hydrating toner, moisturizer, and SPF in the morning, while your evening routine adds a pre-cleansing step, a cleansing toner, and serums like Collagen EGF Peptide Ampoule Serum. Lovi rates the APLB-focused routine Superior for dry skin, sensitive skin, and other skin types.
Where can I buy APLB, and how much does it cost?
APLB products are sold at stores in the Netherlands, with prices on this page ranging from €13.89.
What are good alternatives to APLB?
Good alternatives to APLB include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates the APLB-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
APLB vs SKIN1004: which is better?
APLB-focused routines perform better than SKIN1004-focused routines, rating Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Lovi rates APLB as Superior for dry skin, while SKIN1004 is also rated Superior.
Who owns APLB, and where is it from?
APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.
Is APLB cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.
Is APLB good for dry skin?
Yes, APLB is a great fit for dry skin, with Lovi rating the brand-focused routine as Superior. The APLB products on this page all list no fragrance, and the brand-focused routines make dry skin feel soft and nourished.
Is APLB good for sensitive skin?
Yes, APLB fits sensitive skin well, as Lovi rates the APLB-focused routine Superior for sensitive skin and the APLB products on this page list no fragrance. The brand's serums are noted for being lightweight and absorbent, and ingredients like Centella asiatica extract help soothe and calm sensitive skin.
Is APLB good for acne-prone skin?
Yes, APLB is good for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum both fit acne-prone skin at a High level.
Is APLB good for skin with dark spots?
Yes, APLB is good for skin with dark spots because Lovi rates the Glutathione Niacinamide Ampoule Serum and the Glutathione Niacinamide Body Lotion High for this concern. Niacinamide helps reduce cutaneous pigmentation.
Is APLB good for mature skin?
Yes, APLB is good for mature skin, with Lovi rating the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum High for this skin type. The brand-focused routine for mature skin achieves a Superior fit level on Lovi.
Research behind APLB's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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