🇬🇧United Kingdom

Simple vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Biore are well-regarded drugstore lines offering accessible daily care for diverse complexions. Simple is known for gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, while the Japanese brand focuses on sunscreens, cleansers, masks, and makeup removers driven by effective formulas. The British line suits acne-prone skin and skin with dark spots best, whereas its counterpart accommodates sensitive and combination skin. They differ primarily in their regional heritage, specific ingredients, and targeted strengths.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Simple and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Biore products

People Say

SimpleBiore
  • Effective cleansing and makeup removal Often MentionedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “No greasy film, leaves skin fresh, rinses easily. — Biore Makeup Remover Perfect Oil”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Hydration and moisture Mostly MentionedOften Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Lightweight and non-greasy Sometimes NotedOften Mentioned
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “melts into skin — Biore UV Aqua Rich”
  • Works as a makeup base Sometimes NotedSometimes Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “primer-like — Biore UV Aqua Rich”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Stinging and irritation Rarely NotedOften Mentioned
    • “burned upon application — Simple Water Boost Hydrating Gel Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Struggles with makeup Often MentionedRarely Noted
    • “Struggles with lip tints, requires extra rubbing. — Biore Makeup Remover Perfect Oil”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Biore routines for dry skin

Buy Biore routine · £140.14 · 84% fitBuy Simple routine · £136.73 · 83% fitSee multi-brand routine · 99% fit

Simple vs Biore routines for oily skin

Buy Biore routine · £235.68 · 88% fitBuy Simple routine · £221.50 · 87% fitSee multi-brand routine · 97% fit

Simple vs Biore routines for combination skin

Buy Biore routine · £217.77 · 89% fitBuy Simple routine · £185.60 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Simple or Biore: which is better?

Simple tends to be better for hydration and value, while Biore stands out for cleansing and makeup removal. Lovi rates Simple as High and Biore as Superior for sensitive skin, while both brands score High for dry skin.

Simple or Biore for dry skin?

Both Simple and Biore provide an equal routine fit of High for dry skin. Glycerin, a key ingredient in the products on this page, helps maintain skin hydration.

Simple or Biore: which cleanser is better?

Simple cleanser is better for being gentle on sensitive skin, while Biore cleanser does better for effective cleansing and makeup removal. Glycerin in these products helps maintain moisture in the skin.

Which is more affordable, Simple or Biore?

Simple offers more affordable prices and better value than Biore. Reviewers frequently mention Simple's products as value-friendly moisturizers.

Simple or Biore: which brand is better for skin with dark spots?

Simple has a Superior Lovi fit level for skin with dark spots, whereas Biore has a High fit level. Both brands include Niacinamide across their products on this page, which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand has been around longer, Simple or Biore?

Simple has been around longer, having been founded in the United Kingdom in 1960. Biore was founded later in Japan in 1980.

Simple or Biore: which is better for makeup removal?

Simple is better for makeup removal because reviewers mostly mention its gentle, sensitive-skin-friendly makeup removers as effective and hydrating daily options. Lovi rates its Micellar Cleansing Water as having a High fit for sensitive skin.

Simple or Biore for oily skin?

For oily skin, both Simple and Biore provide a High routine fit on this page. Glycerin helps deliver moisture, and the products on this page list no fragrance.

Simple or Biore for sensitive skin?

Simple helps provide a gentle option for sensitive skin, while Biore achieves a Superior fit level on Lovi. Both brands list no fragrance in their products on this page.

Simple or Biore for acne-prone skin?

For acne-prone skin, both Simple and Biore achieve a High routine fit on Lovi. Glycerin is a key ingredient across the products on this page that helps support skin hydration without heavy oils.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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