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Simple vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Biore are two respected drugstore lines, with the British pioneer focusing on gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, while the Japanese creator is beloved for thoughtful sunscreens, cleansers, masks, and makeup removers. The former brand suits acne-prone and oily acne-prone skin best, using glycerin to improve barrier function and niacinamide to reduce hyperpigmentation, whereas the latter line suits sensitive and dry skin best through carefully balanced formulas. Ultimately, these collections differ in their specific targeted concerns and heritage, offering either specialized barrier support or reliable daily care.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Simple and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Biore products

People Say

SimpleBiore
  • Effective cleansing and makeup removal Often MentionedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “No greasy film, leaves skin fresh, rinses easily. — Biore Makeup Remover Perfect Oil”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Hydration and moisture Mostly MentionedOften Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Lightweight and non-greasy Sometimes NotedOften Mentioned
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “melts into skin — Biore UV Aqua Rich”
  • Works as a makeup base Sometimes NotedSometimes Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “primer-like — Biore UV Aqua Rich”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Stinging and irritation Rarely NotedOften Mentioned
    • “burned upon application — Simple Water Boost Hydrating Gel Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Struggles with makeup Often MentionedRarely Noted
    • “Struggles with lip tints, requires extra rubbing. — Biore Makeup Remover Perfect Oil”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Biore routines for dry skin

Buy Biore routine · A$214.43 · 92% fitBuy Simple routine · A$208.81 · 84% fitSee multi-brand routine · 97% fit

Simple vs Biore routines for oily skin

Buy Biore routine · A$378.72 · 91% fitBuy Simple routine · A$388.80 · 86% fitSee multi-brand routine · 96% fit

Simple vs Biore routines for combination skin

Buy Biore routine · A$371.64 · 90% fitBuy Simple routine · A$322.10 · 84% fitSee multi-brand routine · 95% fit

Questions and answers

Simple or Biore: which is better?

Simple tends to be better for hydration and gentle care on sensitive skin, whereas Biore performs better for effective cleansing and makeup removal. Glycerin helps provide moisture across Simple products, and niacinamide may help with skin pigmentation.

The British Journal of Dermatology, 2002

What is the difference between Simple and Biore?

Simple features value-friendly moisturizers and gentle makeup removers, whereas Biore offers effective cleansing and makeup removal. Glycerin is a key ingredient in Simple products, which helps maintain skin moisture.

Simple or Biore for dry skin?

For dry skin, both Simple and Biore achieve a Superior routine fit on Lovi. Glycerin is featured across Simple products and helps provide moisture to the skin.

Simple or Biore: which cleanser is better?

Biore does better for effective cleansing and makeup removal, while Simple does better for being gentle on sensitive skin. Glycerin, a key ingredient across Simple's products, helps maintain skin hydration.

Which is more affordable, Simple or Biore?

Simple is more affordable, offering better value-friendly moisturizers and budget options compared to Biore. Glycerin is included across Simple products and helps hydrate dry skin.

Where and when were Simple and Biore founded, and which companies own them?

Simple was founded in 1960 in the United Kingdom and is owned by Unilever PLC. Biore was founded in 1980 in Japan and is owned by the Kao Corporation.

Which brand performs better for effective cleansing and makeup removal according to reviewers?

According to reviewers, Biore performs better for effective cleansing and makeup removal.

Simple or Biore for oily skin?

For oily skin, Lovi rates both Simple and Biore as having a Superior routine fit. Simple helps provide lightweight, value-friendly moisturization, while Biore offers effective cleansing and makeup removal across the products on this page.

Simple or Biore for sensitive skin?

Simple is better for sensitive skin as the brand is gentler on sensitive skin, and its Kind to Skin Soothing Facial Toner achieves a High fit level for sensitive skin. Glycerin is a key ingredient across Simple products that helps support skin hydration.

Simple or Biore for acne-prone skin?

Simple features a High Lovi fit for acne-prone skin, while Biore achieves a Superior routine fit. Glycerin is a key ingredient included across Simple products that helps maintain skin moisture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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