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Simple vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Biore are well-known drugstore skincare lines offering gentle daily essentials. The British brand is known for soothing moisturizers, cleansers, makeup removers, and toners featuring niacinamide and glycerin, while the Japanese brand is beloved for dependable sunscreens, cleansers, masks, and makeup removers. Both lines suit oily and sensitive skin types, yet they differ in their heritage and targeted formulations, with the Unilever-owned line focusing on hydration and barrier strength, and the Kao Corporation brand emphasizing refreshed, balanced cleansing.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Simple and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Biore products

People Say

SimpleBiore
  • Effective cleansing and makeup removal Often MentionedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “No greasy film, leaves skin fresh, rinses easily. — Biore Makeup Remover Perfect Oil”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Hydration and moisture Mostly MentionedOften Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Lightweight and non-greasy Sometimes NotedOften Mentioned
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “melts into skin — Biore UV Aqua Rich”
  • Works as a makeup base Sometimes NotedSometimes Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “primer-like — Biore UV Aqua Rich”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Stinging and irritation Rarely NotedOften Mentioned
    • “burned upon application — Simple Water Boost Hydrating Gel Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Struggles with makeup Often MentionedRarely Noted
    • “Struggles with lip tints, requires extra rubbing. — Biore Makeup Remover Perfect Oil”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Biore routines for dry skin

Buy Simple routine · CA$156.25 · 83% fitBuy Biore routine · CA$305.06 · 83% fitSee multi-brand routine · 99% fit

Simple vs Biore routines for oily skin

Buy Biore routine · CA$291.34 · 88% fitBuy Simple routine · CA$271.73 · 87% fitSee multi-brand routine · 96% fit

Simple vs Biore routines for combination skin

Buy Biore routine · CA$273.42 · 88% fitBuy Simple routine · CA$214.83 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

Simple or Biore: which is better?

Simple tends to be better for hydration and gentleness on sensitive skin, whereas Biore performs better for effective cleansing and makeup removal. Both brands feature fragrance-free products on this page and contain key ingredients like glycerin, which helps support the skin barrier, and niacinamide, which may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

What is the difference between Simple and Biore?

Simple tends to be better for hydration and sensitive skin with affordable, lightweight moisturizers and gentle makeup removers, while Biore is often noted for effective cleansing and makeup removal. Glycerin, which is a key ingredient across Simple products, helps maintain skin moisture.

Simple or Biore for dry skin?

For dry skin, Simple and Biore offer an equal routine fit. Both brands feature products containing glycerin, which helps hydrate the skin.

Simple or Biore: which cleanser is better?

Biore does better for effective cleansing and makeup removal, whereas Simple stands out for being gentle on sensitive skin. Glycerin, a key ingredient across the products on this page, helps maintain skin moisture.

Which is more affordable, Simple or Biore?

Simple is more affordable than Biore, offering budget-friendly prices and value. Review themes show that Simple does better on affordable price and value.

Which brand performs better for effective cleansing and makeup removal according to reviewer themes?

According to reviewer themes, Biore performs better for effective cleansing and makeup removal.

How do the founding years and parent companies of Simple and Biore differ?

Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC, whereas Biore was founded in Japan in 1980 and is owned by Kao Corporation.

Are there any fragrances listed in the ingredients for products from either Simple or Biore?

Every product on this page from both Simple and Biore lists no fragrance in its ingredients.

Simple or Biore for oily skin?

Both Simple and Biore offer an equal High routine fit for oily skin. Reviewers note that the products on this page by Simple provide lightweight, value-friendly moisturizers.

Simple or Biore for sensitive skin?

Simple does better for sensitive skin on this page, as reviewers note it is gentle and sensitive-skin-friendly. Meanwhile, Biore products on this page like the Deep Pore Charcoal Cleanser rate lower with a Low Lovi fit for sensitive skin.

Simple or Biore for acne-prone skin?

Simple tends to be more gentle on sensitive skin, while Biore offers effective cleansing and makeup removal. Both brands achieve an equal High routine fit for acne-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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