🇺🇸United States

Simple vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Biore are well-regarded skincare brands known for their reliable daily care and carefully balanced formulas. The British brand, founded in 1960 and owned by Unilever PLC since 2011, offers gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin that suit acne-prone skin and oily skin best. Meanwhile, the Japanese brand, founded in 1980 and owned by Kao Corporation, features globally loved sunscreens, cleansers, masks, and makeup removers that suit oily skin and combination skin best. While both cater well to oily skin types, they differ in their core offerings and heritage.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Simple and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Biore products

People Say

SimpleBiore
  • Effective cleansing and makeup removal Often MentionedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “No greasy film, leaves skin fresh, rinses easily. — Biore Makeup Remover Perfect Oil”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Hydration and moisture Mostly MentionedOften Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Lightweight and non-greasy Sometimes NotedOften Mentioned
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “melts into skin — Biore UV Aqua Rich”
  • Works as a makeup base Sometimes NotedSometimes Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “primer-like — Biore UV Aqua Rich”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Stinging and irritation Rarely NotedOften Mentioned
    • “burned upon application — Simple Water Boost Hydrating Gel Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Struggles with makeup Often MentionedRarely Noted
    • “Struggles with lip tints, requires extra rubbing. — Biore Makeup Remover Perfect Oil”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Biore routines for dry skin

Buy Biore routine · $141.68 · 89% fitBuy Simple routine · $128.28 · 83% fitSee multi-brand routine · 99% fit

Simple vs Biore routines for oily skin

Buy Biore routine · $315.98 · 94% fitBuy Simple routine · $280.29 · 88% fitSee multi-brand routine · 98% fit

Simple vs Biore routines for combination skin

Buy Biore routine · $307.57 · 94% fitBuy Simple routine · $259.77 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Simple or Biore: which is better?

Simple tends to be better for sensitive or dry skin because it provides more hydration and is gentler, whereas Biore is better for effective cleansing and makeup removal. Glycerin helps moisturize the skin across the products on this page.

What is the difference between Simple and Biore?

Simple tends to be gentler on sensitive skin and offers more hydration, whereas Biore provides stronger cleansing and makeup removal. For most skin types, Lovi rates Biore's routine fit as Superior and Simple's as High.

Simple or Biore for dry skin?

Simple and Biore both achieve a High routine fit level for dry skin. Simple products on this page feature glycerin, which helps hydrate dry skin.

Simple or Biore: which cleanser is better?

Biore does better for effective cleansing and makeup removal, whereas Simple is more gentle on sensitive skin. Key ingredients across the products on this page include glycerin, which helps hydrate the skin.

Which is more affordable, Simple or Biore?

Simple is more affordable, as the products on this page offer budget-friendly and value-friendly moisturizers. Review themes also show that Simple does better than Biore for affordable price and value.

Do Simple and Biore products contain fragrance?

Every product from both Simple and Biore on this page lists no fragrance in its ingredients.

Which brand is better for sensitive skin, Simple or Biore?

Simple is better for sensitive skin because its products on this page are generally gentler, whereas Biore products often receive lower fit levels for sensitive skin. Niacinamide in Simple products helps support the skin barrier.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand offers better hydration and moisture?

Simple offers better hydration and moisture, with key ingredients like glycerin helping to deliver moisture to the skin.

Simple or Biore for oily skin?

For oily skin, Biore achieves a Superior Lovi fit level while Simple reaches a High fit level. Glycerin, a key ingredient across the products on this page, helps provide moisturization.

Simple or Biore for sensitive skin?

Simple is better than Biore for sensitive skin because Simple is gentler on sensitive skin according to reviewer themes, and every product on the Simple page lists no fragrance in its ingredients.

Simple or Biore for acne-prone skin?

Simple and Biore both achieve a High routine fit for acne-prone skin, while the products on this page from both brands list no fragrance in their ingredients. Reviewers note that Biore offers effective cleansing and makeup removal, whereas Simple is found to be gentle on sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play