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Simple vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Biore are two respected drugstore lines offering gentle daily essentials for balanced care. Simple, established in Britain, features soothing moisturizers, cleansers, and toners enriched with niacinamide and glycerin, which suit oily and acne-prone skin best by hydrating the barrier and fading dark spots. Meanwhile, the Japanese brand Biore relies on effective sunscreens, masks, and makeup removers that favor sensitive and oily skin with clarifying formulations. While the former focuses on barrier-strengthening hydration through targeted toners and micellar waters, the latter delivers refreshing sun protection and deep pore cleansing through distinct favorites like the UV Aqua Rich and charcoal cleansers.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Simple and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Biore products

People Say

SimpleBiore
  • Effective cleansing and makeup removal Often MentionedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “No greasy film, leaves skin fresh, rinses easily. — Biore Makeup Remover Perfect Oil”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Hydration and moisture Mostly MentionedOften Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Lightweight and non-greasy Sometimes NotedOften Mentioned
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “melts into skin — Biore UV Aqua Rich”
  • Works as a makeup base Sometimes NotedSometimes Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “primer-like — Biore UV Aqua Rich”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Stinging and irritation Rarely NotedOften Mentioned
    • “burned upon application — Simple Water Boost Hydrating Gel Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Struggles with makeup Often MentionedRarely Noted
    • “Struggles with lip tints, requires extra rubbing. — Biore Makeup Remover Perfect Oil”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Biore routines for dry skin

Buy Simple routine · AED 455.14 · 83% fitBuy Biore routine · AED 483.12 · 83% fitSee multi-brand routine · 96% fit

Simple vs Biore routines for oily skin

Buy Biore routine · AED 822.19 · 89% fitBuy Simple routine · AED 790.31 · 88% fitSee multi-brand routine · 97% fit

Simple vs Biore routines for combination skin

Buy Biore routine · AED 803.83 · 89% fitBuy Simple routine · AED 644.67 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Simple or Biore: which is better?

Simple is generally better for hydration and sensitive skin, while Biore offers more effective cleansing and makeup removal. Glycerin helps retain skin moisture across the products on this page.

What is the difference between Simple and Biore?

Simple tends to be better for sensitive skin, hydration, and affordability, while Biore is noted for effective cleansing and makeup removal. Both brands feature products with no fragrance listed on this page. Glycerin is a key ingredient across Simple products, which may help support skin hydration.

Simple or Biore for dry skin?

For dry skin, Lovi rates both Simple and High for your routine. Simple is noted for providing better hydration and moisture, while the products on this page list no fragrance. Glycerin helps moisturize dry skin.

Simple or Biore: which cleanser is better?

Simple features cleansers like the Refreshing Facial Wash, while Biore offers options such as the Deep Pore Charcoal Cleanser. Biore does better for effective cleansing and makeup removal, whereas Simple is gentler on sensitive skin.

Which is more affordable, Simple or Biore?

Simple is more affordable, offering budget-friendly prices and good value.

How do the founding years and parent companies of Simple and Biore differ?

Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC, whereas Biore was founded in Japan in 1980 and is owned by Kao Corporation.

Which brand performs better regarding hydration and moisture according to reviewers?

Simple performs better regarding hydration and moisture according to reviewers.

Simple or Biore for oily skin?

For oily skin, both Simple and Biore achieve a High routine fit on Lovi. Glycerin helps provide moisture across the products on this page.

Simple or Biore for sensitive skin?

Simple does better for sensitive skin on review themes, while Lovi rates Biore as Superior and Simple as High for this skin type. Glycerin is a key ingredient in Simple products that helps support the skin barrier.

Simple or Biore for acne-prone skin?

Simple does better for acne-prone skin, as reviewers note it is gentle and sensitive-skin-friendly, whereas Biore is often associated with caused breakouts. Lovi rates the routine fit for acne-prone skin as High for both brands.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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