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Simple vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Biore are two established skincare lines founded in 1960 and 1980, respectively. Simple is known for gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit oily skin and acne-prone skin best. Biore is recognized for thoughtful sunscreens, cleansers, masks, and makeup removers that suit sensitive skin and combination skin best. While both offer reliable daily care, they differ in their heritage, key ingredients, and targeted complexions.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Simple and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Biore products

People Say

SimpleBiore
  • Effective cleansing and makeup removal Often MentionedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “No greasy film, leaves skin fresh, rinses easily. — Biore Makeup Remover Perfect Oil”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Hydration and moisture Mostly MentionedOften Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Lightweight and non-greasy Sometimes NotedOften Mentioned
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “melts into skin — Biore UV Aqua Rich”
  • Works as a makeup base Sometimes NotedSometimes Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “primer-like — Biore UV Aqua Rich”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Stinging and irritation Rarely NotedOften Mentioned
    • “burned upon application — Simple Water Boost Hydrating Gel Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Struggles with makeup Often MentionedRarely Noted
    • “Struggles with lip tints, requires extra rubbing. — Biore Makeup Remover Perfect Oil”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Biore routines for dry skin

See multi-brand routine · 97% fit

Simple vs Biore routines for oily skin

See multi-brand routine · 95% fit

Simple vs Biore routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Simple or Biore: which is better?

Simple tends to be better for gentle, sensitive skin care and hydration, while Biore excels at effective cleansing and makeup removal. Glycerin helps provide moisture across the products on this page.

What is the difference between Simple and Biore?

Simple tends to be gentler on sensitive skin and offers more hydration and better value, whereas Biore provides more effective cleansing and makeup removal. Glycerin helps provide moisture across the products on this page.

Simple or Biore for dry skin?

Simple and Biore offer an equal routine fit for dry skin on this page, achieving a High rating. Simple helps deliver better hydration and moisture, while Biore is noted for effective cleansing and makeup removal.

Simple or Biore: which cleanser is better?

Biore does better for effective cleansing and makeup removal among the products on this page. Reviewers note that Biore offers strong cleansing power, while Simple is recognized as being gentler on sensitive skin.

Which is more affordable, Simple or Biore?

Simple is more affordable compared to Biore, offering better budget-friendly value across its products on this page.

Simple or Biore: which brand is more gentle on sensitive skin?

Simple is more gentle on sensitive skin than Biore. The products on this page list no fragrance in their ingredients and help provide gentle care for sensitive skin.

Simple or Biore: which has better effectiveness in cleansing and makeup removal?

Biore achieves better effectiveness in cleansing and makeup removal compared to Simple. Reviewers note that Biore performs stronger in this area, while Simple stands out more for being gentle on sensitive skin and providing hydration.

Simple or Biore: which is better for hydration and moisture?

Simple does better for hydration and moisture, offering lightweight, value-friendly moisturizers and hydrating makeup removers. Every product on the products on this page lists no fragrance in its ingredients and contains glycerin, which helps maintain moisture.

Simple or Biore for oily skin?

Simple and Biore both have a High routine fit for oily skin. The products on this page from Simple feature glycerin, which helps hydrate the skin.

Simple or Biore for sensitive skin?

Simple is gentler on sensitive skin than Biore. Every product on the Simple page lists no fragrance in its ingredients, and glycerin helps keep the skin moisturized.

Simple or Biore for acne-prone skin?

Simple and Biore both have a High routine fit for acne-prone skin. The products on this page from Simple feature niacinamide and glycerin, which helps maintain hydration and supports skin barrier health.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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