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Simple vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Biore are well-regarded beauty lines from the United Kingdom and Japan, respectively. Simple is known for its gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit oily and acne-prone skin best. Conversely, the Japanese brand is celebrated for its accessible sunscreens, cleansers, masks, and makeup removers that cater well to sensitive and mature skin. These two options primarily differ in their regional origins, primary formulations, and ideal skin types.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Simple and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Biore products

People Say

SimpleBiore
  • Effective cleansing and makeup removal Often MentionedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “No greasy film, leaves skin fresh, rinses easily. — Biore Makeup Remover Perfect Oil”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Hydration and moisture Mostly MentionedOften Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Lightweight and non-greasy Sometimes NotedOften Mentioned
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “melts into skin — Biore UV Aqua Rich”
  • Works as a makeup base Sometimes NotedSometimes Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “primer-like — Biore UV Aqua Rich”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Stinging and irritation Rarely NotedOften Mentioned
    • “burned upon application — Simple Water Boost Hydrating Gel Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Struggles with makeup Often MentionedRarely Noted
    • “Struggles with lip tints, requires extra rubbing. — Biore Makeup Remover Perfect Oil”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Biore routines for dry skin

See multi-brand routine · 98% fit

Simple vs Biore routines for oily skin

See multi-brand routine · 96% fit

Simple vs Biore routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Simple or Biore: which is better?

Simple does better for gentle sensitive-skin care, hydration, and affordability, whereas Biore performs better for effective cleansing and makeup removal. Both brands list no fragrance in their products on this page and contain glycerin, which helps hydrate the skin.

What is the difference between Simple and Biore?

Simple does better for gentle, sensitive-skin care, hydration, and budget value, while Biore is noted for more effective cleansing and makeup removal. Both brands feature no fragrance across the products on this page and include key ingredients like glycerin, which helps support the skin barrier.

Simple or Biore for dry skin?

Simple and Biore both have a High routine fit for dry skin on Lovi. Glycerin, which is found in Simple products, helps keep skin hydrated.

Simple or Biore: which cleanser is better?

When it comes to cleansers on this page, Biore does better for effective cleansing and makeup removal. However, Simple is gentler on sensitive skin.

Which is more affordable, Simple or Biore?

Simple is more affordable, as reviewers on this page frequently mention its affordable price and value.

Simple or Biore: which makeup remover is more effective?

Biore does better for effective cleansing and makeup removal. Reviewers mostly mention Simple's makeup removers as gentle and sensitive-skin-friendly, but also note that Simple struggles with heavy makeup.

Simple or Biore: which brand is better for mature skin?

Simple and Biore offer an equal fit of High for routine use on mature skin. Both brands list no fragrance in the products on this page.

Do Simple and Biore products contain fragrance?

Simple and Biore products on this page are unlikely to contain fragrance, as every product lists no fragrance in its ingredients.

Simple or Biore for oily skin?

Simple and Biore both achieve a High routine fit for oily skin. Lovi rates several Simple products as High or Average for oily skin, and Glycerin helps provide hydration across the products on this page.

Simple or Biore for sensitive skin?

Simple and Biore both achieve a High routine fit for sensitive skin, though reviewers report that Simple tends to be gentler on sensitive skin. Additionally, the products on this page list no fragrance in their ingredients.

Simple or Biore for acne-prone skin?

Simple and Biore both have a High routine fit level for acne-prone skin on Lovi. Simple features key ingredients like Niacinamide and Glycerin, which helps manage skin conditions.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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