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Simple vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Biore are well-regarded skincare brands known for their gentle and effective product lines. The British brand features moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, while the Japanese brand offers thoughtfully formulated sunscreens, cleansers, masks, and makeup removers. The former suits acne-prone skin and skin with dark spots best, whereas the latter is ideal for sensitive and oily skin. They differ primarily in their specific standout offerings and targeted benefits, with the British line utilizing ingredients to reduce hyperpigmentation, improve aging signs, and enhance barrier function, while the Japanese line works steadily to support a balanced and refreshed complexion.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Simple and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Biore products

People Say

SimpleBiore
  • Effective cleansing and makeup removal Often MentionedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “No greasy film, leaves skin fresh, rinses easily. — Biore Makeup Remover Perfect Oil”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Hydration and moisture Mostly MentionedOften Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Lightweight and non-greasy Sometimes NotedOften Mentioned
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “melts into skin — Biore UV Aqua Rich”
  • Works as a makeup base Sometimes NotedSometimes Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “primer-like — Biore UV Aqua Rich”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Stinging and irritation Rarely NotedOften Mentioned
    • “burned upon application — Simple Water Boost Hydrating Gel Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Struggles with makeup Often MentionedRarely Noted
    • “Struggles with lip tints, requires extra rubbing. — Biore Makeup Remover Perfect Oil”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Biore routines for dry skin

See multi-brand routine · 98% fit

Simple vs Biore routines for oily skin

See multi-brand routine · 97% fit

Simple vs Biore routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Simple or Biore: which is better?

Simple is better for hydration and gentleness on sensitive skin, whereas Biore does better with effective cleansing and makeup removal. Glycerin is featured across the products on this page to help moisturize the skin.

What is the difference between Simple and Biore?

Simple tends to be gentler on sensitive skin and offers more hydration, while Biore provides effective cleansing and makeup removal. Products on this page contain glycerin, which helps hydrate the skin.

Simple or Biore for dry skin?

Simple and Biore both have a High routine fit level for dry skin on this page, but Simple is noted for better hydration and moisture. Lovi rates the routine fit for dry skin as High for Simple and High for Biore.

Simple or Biore: which cleanser is better?

Simple is better for gentle cleansing, as reviewers note it is gentler on sensitive skin and provides better hydration and moisture. Biore does better with effective cleansing and makeup removal.

Which is more affordable, Simple or Biore?

Simple offers more affordable price and value than Biore.

Which brand has fragrance-free products, Simple or Biore?

Both Simple and Biore have fragrance-free products, as every product from both brands on this page lists no fragrance in its ingredients.

Simple or Biore for oily skin?

For oily skin, both Simple and Biore achieve a High routine fit level. The products on this page for both brands are formulated without fragrance.

Simple or Biore for sensitive skin?

Simple and Biore both fit sensitive skin well, but Simple is often preferred for being gentle on sensitive skin while Biore offers a Superior fit level for sensitive skin on Lovi. Glycerin, a key ingredient across Simple products, helps support skin barrier function.

Simple or Biore for acne-prone skin?

Simple features acne-prone skin as one of its best-fit skin types and offers high routine fit for it. Both Simple and Biore achieve an equal high routine fit level for acne-prone skin, while the products on this page for Simple include Niacinamide and Glycerin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Biore for combination skin?

Simple and Biore both have a High routine fit for combination skin on Lovi. Simple features key ingredients like Glycerin, which helps improve hydration.

Simple or Biore for mature skin?

Simple and Biore both have a High routine fit for mature skin. Glycerin helps moisturize the skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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