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Simple vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Biore are well-regarded drugstore skincare lines designed to gently cleanse, nourish, and protect the complexion. Simple is a British brand known for its moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, while the Japanese brand Biore is beloved for its thoughtful sunscreens, cleansers, masks, and makeup removers. Both options suit acne-prone, oily, and sensitive skin types effectively. They differ primarily in their core offerings and heritage, with the first focusing on barrier-supporting hydration and the second on clarifying formulas and sun protection.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Simple and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Biore products

People Say

SimpleBiore
  • Effective cleansing and makeup removal Often MentionedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “No greasy film, leaves skin fresh, rinses easily. — Biore Makeup Remover Perfect Oil”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Hydration and moisture Mostly MentionedOften Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Lightweight and non-greasy Sometimes NotedOften Mentioned
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “melts into skin — Biore UV Aqua Rich”
  • Works as a makeup base Sometimes NotedSometimes Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “primer-like — Biore UV Aqua Rich”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Stinging and irritation Rarely NotedOften Mentioned
    • “burned upon application — Simple Water Boost Hydrating Gel Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Struggles with makeup Often MentionedRarely Noted
    • “Struggles with lip tints, requires extra rubbing. — Biore Makeup Remover Perfect Oil”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Biore routines for dry skin

Buy Simple routine · SAR 891.11 · 83% fitBuy Biore routine · SAR 1,142.88 · 83% fitSee multi-brand routine · 96% fit

Simple vs Biore routines for oily skin

Buy Biore routine · SAR 1,162.08 · 89% fitBuy Simple routine · SAR 1,151.23 · 88% fitSee multi-brand routine · 97% fit

Simple vs Biore routines for combination skin

Buy Biore routine · SAR 1,148.89 · 89% fitBuy Simple routine · SAR 983.37 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Simple or Biore: which is better?

Simple tends to be better for hydration and gentle sensitive-skin care, whereas Biore excels at effective cleansing and makeup removal. Both brands feature products on this page with no fragrance in their ingredients.

What is the difference between Simple and Biore?

Simple tends to be more gentle on sensitive skin and offers more hydration and moisture, whereas Biore focuses on effective cleansing and makeup removal. For sensitive skin, Lovi rates Biore as Superior and Simple as High.

Simple or Biore for dry skin?

Simple and Biore both have a High routine fit for dry skin. Reviewers note that Simple offers lightweight, value-friendly moisturizers and gentle makeup removers, while Biore provides effective cleansing.

Simple or Biore: which cleanser is better?

When it comes to cleansers on this page, Biore does better at effective cleansing and makeup removal, while Simple is gentler on sensitive skin. Glycerin is a key ingredient found in Simple products, and a glycerol-based emollient helps support the skin barrier.

Which is more affordable, Simple or Biore?

Simple is more affordable, as the products on this page offer an affordable price and value.

Between Simple and Biore, which brand is better for effective cleansing and makeup removal?

Between Simple and Biore, Biore is better for effective cleansing and makeup removal. Glycerin is a key ingredient in the products on this page that helps keep skin hydrated.

Do Simple products contain fragrance, and how does that compare to Biore?

Simple products on this page list no fragrance in their ingredients, which is the same as Biore.

When comparing country of origin and parent company, how do Simple and Biore differ?

Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC, whereas Biore was founded in Japan in 1980 and is owned by Kao Corporation.

Simple or Biore for oily skin?

For oily skin, both Simple and Biore achieve a High routine fit on this page. Reviewers note that Simple offers lightweight and value-friendly moisturizers, while Biore provides effective cleansing and makeup removal.

Simple or Biore for sensitive skin?

Simple is better for sensitive skin, as reviewers note it is gentle and sensitive-skin-friendly, whereas Lovi rates Biore's products with lower fits like Low or Caution for sensitive skin. Simple's products on this page list no fragrance in their ingredients, which helps avoid irritation.

Simple or Biore for acne-prone skin?

Simple achieves a High routine fit for acne-prone skin on this page. Reviewers report that the products on this page help provide gentle makeup removal, while some note that Simple may cause breakouts or irritations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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