🇩🇪Germany

Simple vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Biore are well-regarded beauty brands offering distinct formulations for different complexions. The British line features gentle moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin, suiting oily and acne-prone skin best. Meanwhile, the Japanese counterpart provides effective sunscreens, cleansers, purifying masks, and makeup removers that cater ideally to combination and mature skin. Both options address targeted concerns gracefully, yet they differ fundamentally in their signature ingredients and optimal skin matches.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Simple and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Biore products

People Say

SimpleBiore
  • Effective cleansing and makeup removal Often MentionedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “No greasy film, leaves skin fresh, rinses easily. — Biore Makeup Remover Perfect Oil”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Hydration and moisture Mostly MentionedOften Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Lightweight and non-greasy Sometimes NotedOften Mentioned
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “melts into skin — Biore UV Aqua Rich”
  • Works as a makeup base Sometimes NotedSometimes Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “primer-like — Biore UV Aqua Rich”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Stinging and irritation Rarely NotedOften Mentioned
    • “burned upon application — Simple Water Boost Hydrating Gel Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Struggles with makeup Often MentionedRarely Noted
    • “Struggles with lip tints, requires extra rubbing. — Biore Makeup Remover Perfect Oil”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Biore routines for dry skin

See multi-brand routine · 99% fit

Simple vs Biore routines for oily skin

See multi-brand routine · 96% fit

Simple vs Biore routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Simple or Biore: which is better?

Simple is better for hydration, value, and being gentle on sensitive skin, whereas Biore performs better at effective cleansing and makeup removal. Both brands list no fragrance in the products on this page and feature equal routine fits across all skin types.

What is the difference between Simple and Biore?

Simple tends to be better for hydration and gentle care on sensitive skin, whereas Biore performs better at effective cleansing and makeup removal. Both brands feature fragrance-free products on this page and help support skin moisture with ingredients like glycerin.

Simple or Biore for dry skin?

For dry skin, both Simple and Biore achieve a High routine fit level. The products on this page for Simple include key ingredients like glycerin which helps provide hydration, backed by clinical evaluation.

Simple or Biore: which cleanser is better?

Simple does better for being gentle on sensitive skin, while Biore does better for effective cleansing and makeup removal. Both brands offer products on this page that may help with daily cleansing.

Which is more affordable, Simple or Biore?

Simple is more affordable, as reviewers on the page note its affordable price and value.

Simple or Biore for makeup removal?

For makeup removal, Simple does better because reviewers note its makeup removers are gentle and sensitive-skin-friendly, whereas Biore struggles with makeup. Glycerin helps provide moisture in the products on this page.

Simple or Biore for oily skin?

For oily skin, both Simple and Biore achieve an equal high routine fit on Lovi. Glycerin is found across the products on this page and helps maintain hydration without feeling heavy.

Simple or Biore for sensitive skin?

For sensitive skin, Simple does better than Biore because reviewers find it gentle and sensitive-skin-friendly. The products on this page list no fragrance in their ingredients, and Glycerin helps provide moisture.

Simple or Biore for acne-prone skin?

Simple tends to be better for acne-prone skin because reviewers report that the products on this page are gentle and sensitive-skin-friendly, whereas Biore is sometimes noted to cause breakouts. Niacinamide, found in Simple products, may help control skin pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Simple or Biore for mature skin?

For mature skin, both Simple and Biore achieve an equal high routine fit on Lovi. Simple features key ingredients like niacinamide and glycerin to support the skin, while every product on the Simple page lists no fragrance.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Biore for combination skin?

For combination skin, both Simple and Biore achieve a High routine fit level. Reviewers indicate that Simple is better for hydration and moisture, while Biore does better for effective cleansing and makeup removal. Glycerin helps provide moisture across the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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