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Simple vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Biore are well-regarded beauty labels offering targeted solutions for daily routines. The British brand is known for gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, which suit acne-prone skin and skin with dark spots best. Conversely, the Japanese line is globally loved for sunscreens, cleansers, masks, and makeup removers that suit sensitive skin and skin with dark spots best through effective, targeted formulas. While both brands support consistent care with understated refinement, they differ in their specific ingredient focus and regional heritage.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Simple and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Biore products

People Say

SimpleBiore
  • Effective cleansing and makeup removal Often MentionedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “No greasy film, leaves skin fresh, rinses easily. — Biore Makeup Remover Perfect Oil”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Hydration and moisture Mostly MentionedOften Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Lightweight and non-greasy Sometimes NotedOften Mentioned
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “melts into skin — Biore UV Aqua Rich”
  • Works as a makeup base Sometimes NotedSometimes Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “primer-like — Biore UV Aqua Rich”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Stinging and irritation Rarely NotedOften Mentioned
    • “burned upon application — Simple Water Boost Hydrating Gel Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Struggles with makeup Often MentionedRarely Noted
    • “Struggles with lip tints, requires extra rubbing. — Biore Makeup Remover Perfect Oil”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Biore routines for dry skin

See multi-brand routine · 98% fit

Simple vs Biore routines for oily skin

See multi-brand routine · 95% fit

Simple vs Biore routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Simple or Biore: which is better?

Simple tends to be better for hydration and sensitive skin, while Biore performs better for effective cleansing and makeup removal. Glycerin helps maintain skin moisture across the products on this page.

What is the difference between Simple and Biore?

Simple offers more gentle, hydrating, and affordable options that excel at soothing sensitive skin, whereas Biore provides stronger cleansing products that effectively remove heavy makeup and impurities. Glycerin is included in Simple products to help keep skin moisturized.

Simple or Biore for dry skin?

Simple and Biore both have an equal routine fit level of High for dry skin. Glycerin helps provide moisture for dry skin.

Simple or Biore: which cleanser is better?

Biore does better for effective cleansing and makeup removal, while Simple does better at being gentle on sensitive skin. Both brands offer products with no fragrance listed in their ingredients on this page.

Which is more affordable, Simple or Biore?

Simple offers more affordable prices and better value than Biore. Reviewers mostly mention Simple for its budget-friendly moisturizers.

Which brand has been around longer, Simple or Biore?

Simple has been around longer, having been founded in the United Kingdom in 1960, while Biore was founded in Japan in 1980.

Do Simple and Biore products contain fragrance?

Simple and Biore products on this page are formulated without any added fragrance in their ingredients.

What key ingredients are found across Simple products?

Simple features key ingredients such as niacinamide and glycerin across the products on this page. Glycerin helps provide moisture to the skin.

Simple or Biore for oily skin?

Simple features an overall High Lovi fit level for oily skin, offering targeted options like its Kind to Skin Soothing Facial Toner which achieves a High fit level. Biore also reaches a High Lovi fit level for oily skin routines, while its products on this page list no fragrance. Glycerin helps provide moisture across the formulations.

Simple or Biore for sensitive skin?

Simple is better for sensitive skin as the products on this page are rated High for that skin type and reviewers note the brand is gentle and sensitive-skin-friendly, whereas Biore products receive lower fit levels like Low for sensitive skin.

Simple or Biore for acne-prone skin?

Simple features acne-prone skin as one of its best-fit skin types and offers products on this page like the Kind to Skin Soothing Facial Toner that have a High Lovi fit for acne-prone skin, whereas Biore products on this page generally achieve an Average Lovi fit for this skin type. Reviewers note that Simple provides gentle, sensitive-skin-friendly makeup removers, while Biore can sometimes cause breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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