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Purito vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Estée Lauder are two distinct skincare lines known for their thoughtful and expert formulations. Purito offers gentle moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best, whereas Estée Lauder provides a comprehensive range of moisturizers, serums, eye products, and cleansers enriched with hydrating hyaluronic acid and glycerin to suit acne-prone and mature skin best. Both makers differ through their specific ingredient profiles and target skin needs, providing dedicated daily care solutions.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Purito and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Estée Lauder products

People Say

PuritoEstée Lauder
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “soothes redness — Estée Lauder Micro Essence Treatment Lotion”
  • Gentle and Safe Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Smoother Skin Texture and Firming Not notedMostly Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
  • Effective Makeup Removal and Cleansing Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • High Price Point and Expense Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Insufficient Moisture and Hydration Often MentionedRarely Noted
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Not moisturizing enough for winter — Estée Lauder Revitalizing Supreme+”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of Visible Results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Purito vs Estée Lauder routines for dry skin

Buy Purito routine · $138.41 · 94% fitBuy Estée Lauder routine · $271.00 · 74% fitSee multi-brand routine · 99% fit

Purito vs Estée Lauder routines for oily skin

Buy Purito routine · $286.26 · 89% fitBuy Estée Lauder routine · $399.42 · 75% fitSee multi-brand routine · 98% fit

Purito vs Estée Lauder routines for combination skin

Buy Purito routine · $267.85 · 90% fitBuy Estée Lauder routine · $503.90 · 77% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Estée Lauder: which is better?

Purito performs better on this page for sensitive, dry sensitive, and acne-prone skin types, with Lovi fit levels of Superior compared to Estée Lauder's High. Reviewers note that Purito offers gentler, fragrance-free formulas, while Estée Lauder products often come with a high price point.

What is the difference between Purito and Estée Lauder?

Purito tends to fit sensitive and dry skin types at a Superior level, whereas Estée Lauder fits them at High. Reviewers note that Purito products provide a lightweight and soothing feel with no added fragrance, while Estée Lauder offers deep hydration and firming benefits despite a higher price point and occasional strong fragrance.

Purito or Estée Lauder for dry skin?

Purito is the better choice for dry skin, where Lovi gives it a Superior routine fit compared to Estée Lauder's Average fit level.

Purito or Estée Lauder: which moisturizer is better?

Purito is better for lightweight and soothing hydration, with moisturizers like the Oat-in Calming Gel Cream achieving a High fit for sensitive skin on Lovi. Estée Lauder provides options like Revitalizing Supreme+, but reviewers frequently note high prices for that brand.

Which is more affordable, Purito or Estée Lauder?

Purito is more affordable than Estée Lauder, because high price point and expense is a negative review theme for Purito while Estée Lauder products are known for their high price point.

Which brand has better options for mature skin, Purito or Estée Lauder?

Purito has better options for mature skin because Lovi rates its routine fit for mature skin as Superior, whereas Estée Lauder has an Average fit.

Do Purito and Estée Lauder products contain fragrance?

Purito lists no fragrance in the ingredients for any of the products on this page, while Estée Lauder includes fragrance in a couple of items like the DayWear Moisturizer and the Soft Clean Moisture Rich Foaming Cleanser.

Which brand performs better for soothing and calming the skin, Purito or Estée Lauder?

Purito performs better for soothing and calming the skin, as it excels in gentle and safe formulas compared to Estée Lauder. Reviewers frequently note that Purito's moisturizers provide soothing and calming benefits.

Purito or Estée Lauder for oily skin?

For oily skin, both Purito and Estée Lauder are good choices because Lovi rates the routine fit for Purito as High and for Estée Lauder as High.

Purito or Estée Lauder: which sunscreen is better?

Both brands offer sunscreens on this page, but Purito stands out because its Daily Soft Touch Sunscreen achieves a Superior Lovi fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, while Estée Lauder's DayWear Moisturizer reaches a Superior fit for dry sensitive skin, dry skin, sensitive skin, and mature skin. Reviewers note that the products on this page for Purito feature lightweight and gentle formulas, whereas Estée Lauder provides deep hydration and a radiant glow.

Purito or Estée Lauder for sensitive skin?

Purito is a better fit for sensitive skin, achieving a Lovi fit level of Superior compared to Estée Lauder's High fit level. Purito's products on this page list no fragrance, and reviewers frequently mention the brand for soothing, calming, and gentle formulas.

Purito or Estée Lauder for acne-prone skin?

Purito is a better fit for acne-prone skin, as the routine fit for this skin type is Superior compared to Estée Lauder's High fit level. The products on this page for Purito are widely noted by reviewers for being acne-safe and barrier-supporting.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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