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Purito vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Estée Lauder are distinguished skincare brands that offer thoughtful moisturizers, serums, sunscreens, and cleansers built upon gentle formulas and key ingredients like hyaluronic acid and glycerin. The former is a Korean brand known for comforting formulations that suit dry skin and dry sensitive skin best, while the American brand relies on ingredients like hyaluronic acid and glycerin to address aging concerns and excess sebum for mature skin and oily acne-prone skin. Ultimately, both differ as the former provides a steady and soothing daily approach, whereas the latter delivers targeted offerings that actively benefit the complexion through enhanced hydration and barrier function.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Purito and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Estée Lauder products

People Say

PuritoEstée Lauder
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “soothes redness — Estée Lauder Micro Essence Treatment Lotion”
  • Gentle and Safe Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Smoother Skin Texture and Firming Not notedMostly Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
  • Effective Makeup Removal and Cleansing Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • High Price Point and Expense Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Insufficient Moisture and Hydration Often MentionedRarely Noted
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Not moisturizing enough for winter — Estée Lauder Revitalizing Supreme+”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of Visible Results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Purito vs Estée Lauder routines for dry skin

Buy Purito routine · S$115.66 · 93% fitBuy Estée Lauder routine · S$189.84 · 85% fitSee multi-brand routine · 99% fit

Purito vs Estée Lauder routines for oily skin

Buy Purito routine · S$210.91 · 86% fitBuy Estée Lauder routine · S$423.46 · 79% fitSee multi-brand routine · 96% fit

Purito vs Estée Lauder routines for combination skin

Buy Purito routine · S$210.51 · 89% fitBuy Estée Lauder routine · S$319.36 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Estée Lauder: which is better?

Purito offers a better overall fit for sensitive and dry skin types with Superior Lovi fit levels, while Estée Lauder stands out for deep hydration and firming. Purito products feature lightweight, fragrance-free formulas, whereas Estée Lauder provides richer anti-aging routines at a higher price point.

What is the difference between Purito and Estée Lauder?

Purito offers fragrance-free options and tends to work best for dry, dry sensitive, and sensitive skin, whereas Estée Lauder leans towards mature skin, oily acne-prone skin, and dry skin while frequently featuring a higher price point. Purito is favored for its lightweight and non-greasy texture, soothing and calming properties, and gentle and safe formula, while Estée Lauder excels in deep hydration and plumping, smoother skin texture and firming, and effective makeup removal and cleansing.

Purito or Estée Lauder for dry skin?

Purito is a better fit for dry skin, offering Superior routine fit compared to Estée Lauder which has High routine fit. Hyaluronic acid helps improve skin hydration and moisture retention for dry skin types.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Purito or Estée Lauder: which moisturizer is better?

Purito offers a better routine fit for dry skin, where Lovi rates it as Superior compared to Estée Lauder's High fit. Purito's moisturizers are mostly mentioned by reviewers for being lightweight, soothing, and barrier-supporting, whereas Estée Lauder's moisturizers have a higher price point and are sometimes noted for a lack of results.

Which is more affordable, Purito or Estée Lauder?

Purito is more affordable, whereas reviewers mostly mention a high price point and expense for Estée Lauder.

Which brand has more fragrance-free products, Purito or Estée Lauder?

Purito has more fragrance-free products than Estée Lauder, as every product on the Purito page lists no fragrance in its ingredients, whereas Estée Lauder features fragrance in two of its products on this page.

Purito or Estée Lauder for oily skin?

Both Purito and Estée Lauder have a High Lovi fit for oily skin, offering effective options like the Purito Centella Unscented Toner and Estée Lauder Nutritious Booster Drops. Reviewers note that Purito excels with lightweight and non-greasy textures, while Estée Lauder provides deep hydration and plumping.

Purito or Estée Lauder: which sunscreen is better?

Purito is better for sensitive and dry skin overall, as its Daily Soft Touch Sunscreen achieves a Superior Lovi fit for dry skin, dry sensitive skin, and sensitive skin, whereas Estée Lauder's DayWear Moisturizer also earns a Superior fit for those skin types but comes with added fragrance. Shoppers should note that Purito products on this page list no fragrance.

Purito or Estée Lauder for sensitive skin?

Purito is a better fit for sensitive skin, achieving a Superior routine fit compared to Estée Lauder's High fit on this page.

Purito or Estée Lauder for acne-prone skin?

For acne-prone skin, both brands work well because Lovi rates the routine fit for Purito as High and for Estée Lauder as High. Reviewers note that Purito provides soothing and calming moisturizers, while Estée Lauder offers gentle and non-drying cleansers.

Purito or Estée Lauder for mature skin?

Both Purito and Estée Lauder offer good options for mature skin, with routine fits rated as High for both brands on this page. Estée Lauder tends to focus more on deep hydration and smoother skin texture, whereas Purito is known for its gentle, lightweight, and soothing formulas.

Purito or Estée Lauder for dry sensitive skin?

Purito is a better fit for dry sensitive skin, as Lovi rates its routine as Superior compared to High for Estée Lauder. Purito offers lightweight and soothing products that are gentle on the skin, and every product on its page lists no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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