🇨🇦Canada

Purito vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Estée Lauder are distinguished skincare brands that offer thoughtful moisturizers, serums, and more to nurture the complexion. Founded in 2017 and 1946 respectively, the former relies on gentle formulas for dry skin and sensitive skin, while the latter utilizes hydrating elements like hyaluronic acid and glycerin for mature skin and sensitive skin. Both provide soothing daily care, though they differ as the Korean brand focuses on reliable nourishment, and the American brand delivers tangible benefits through key ingredients that lengthen the effect of botulinum toxin and increase barrier function.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Purito and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Estée Lauder products

People Say

PuritoEstée Lauder
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “soothes redness — Estée Lauder Micro Essence Treatment Lotion”
  • Gentle and Safe Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Smoother Skin Texture and Firming Not notedMostly Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
  • Effective Makeup Removal and Cleansing Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • High Price Point and Expense Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Insufficient Moisture and Hydration Often MentionedRarely Noted
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Not moisturizing enough for winter — Estée Lauder Revitalizing Supreme+”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of Visible Results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Purito vs Estée Lauder routines for dry skin

Buy Purito routine · CA$191.72 · 94% fitBuy Estée Lauder routine · CA$386.99 · 76% fitSee multi-brand routine · 99% fit

Purito vs Estée Lauder routines for oily skin

Buy Purito routine · CA$342.33 · 90% fitBuy Estée Lauder routine · CA$510.40 · 75% fitSee multi-brand routine · 96% fit

Purito vs Estée Lauder routines for combination skin

Buy Purito routine · CA$309.42 · 91% fitBuy Estée Lauder routine · CA$424.49 · 75% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Estée Lauder: which is better?

Purito stands out on this page as the better choice for gentle, lightweight, and soothing care, offering fragrance-free formulas that fit dry, sensitive, and acne-prone skin exceptionally well.

What is the difference between Purito and Estée Lauder?

Purito offers fragrance-free options and tends to excel in lightweight textures, soothing care, and gentle formulas, whereas Estée Lauder provides deeper hydration and targeted anti-aging benefits but comes at a higher price point. Both brands offer solid routine fits across various skin types, but Purito products on this page list no fragrance at all, unlike some Estée Lauder products.

Purito or Estée Lauder for dry skin?

Purito is a better fit for dry skin, offering a Superior routine fit compared to Estée Lauder's High fit rating.

Purito or Estée Lauder: which moisturizer is better?

Purito offers better moisturizers on this page, as they are noted for being lightweight, soothing, and acne-safe. Estée Lauder provides deep hydration, but its moisturizers are more expensive and some formulas may cause irritation.

Which is more affordable, Purito or Estée Lauder?

Purito is more affordable, as Estée Lauder is frequently noted by reviewers for its high price point. Purito products on this page are positioned at a lower cost compared to the luxury pricing of Estée Lauder.

Between Purito and Estée Lauder, which brand is better for targeting mature skin?

Between Purito and Estée Lauder, Purito is better for targeting mature skin because the products on this page achieve a Superior Lovi fit level for mature skin, whereas Estée Lauder achieves a lower fit level across its corresponding range.

How do the fragrance ingredients compare between Purito and Estée Lauder products?

Purito offers fragrance-free choices across all the products on this page. In contrast, Estée Lauder features fragrance in two items on this page, which is DayWear Moisturizer and Soft Clean Moisture Rich Foaming Cleanser.

Which brand performs better for soothing and calming the skin, Purito or Estée Lauder?

Purito performs better for soothing and calming the skin, offering gentle formulas that reviewers mostly note for providing soothing and calming moisturizers.

Purito or Estée Lauder for oily skin?

Purito is a better fit for oily skin because the products on this page achieve a Superior routine fit compared to the High fit of Estée Lauder. Reviewers note that Purito excels in lightweight and non-greasy textures.

Purito or Estée Lauder: which sunscreen is better?

Purito Daily Soft Touch Sunscreen is a better option for sensitive skin as Lovi rates its fit as Superior compared to Estée Lauder DayWear Moisturizer, which has a strong fragrance that may cause irritation.

Purito or Estée Lauder for sensitive skin?

Purito is a better fit for sensitive skin, earning a Lovi fit level of Superior compared to Estee Lauders High. Purito relies on fragrance-free formulations and soothing ingredients like panthenol that help calm irritation.

American Journal of Clinical Dermatology, 2002

Purito or Estée Lauder for acne-prone skin?

Purito is a better choice for acne-prone skin because the products on this page achieve a Superior routine fit, compared to Estée Lauder which also achieves a High routine fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play