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Purito vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Estée Lauder are skincare brands offering thoughtful moisturizers, serums, cleansers, and sunscreens tailored to different complexions. Purito relies on gentle formulas to suit dry skin and sensitive skin best, while Estée Lauder uses hydrating hyaluronic acid and glycerin to suit acne-prone skin and mature skin best. Both provide reliable nourishment, though the Korean brand focuses on soothing daily care and the American brand delivers advanced targeted treatments.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Purito and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Estée Lauder products

People Say

PuritoEstée Lauder
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “soothes redness — Estée Lauder Micro Essence Treatment Lotion”
  • Gentle and Safe Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Smoother Skin Texture and Firming Not notedMostly Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
  • Effective Makeup Removal and Cleansing Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • High Price Point and Expense Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Insufficient Moisture and Hydration Often MentionedRarely Noted
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Not moisturizing enough for winter — Estée Lauder Revitalizing Supreme+”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of Visible Results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Purito vs Estée Lauder routines for dry skin

Buy Purito routine · SAR 1,060.20 · 93% fitBuy Estée Lauder routine · SAR 2,185.29 · 77% fitSee multi-brand routine · 96% fit

Purito vs Estée Lauder routines for oily skin

Buy Purito routine · SAR 1,017.40 · 89% fitBuy Estée Lauder routine · SAR 2,358.15 · 75% fitSee multi-brand routine · 97% fit

Purito vs Estée Lauder routines for combination skin

Buy Purito routine · SAR 890.35 · 90% fitBuy Estée Lauder routine · SAR 2,335.63 · 77% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Estée Lauder: which is better?

Purito stands out as better for gentle and soothing care, as the products on this page list no fragrance and offer superior fits for sensitive and dry skin types.

What is the difference between Purito and Estée Lauder?

Purito focuses on gentle, soothing formulas that Lovi rates as a Superior fit for sensitive and dry sensitive skin, whereas Estée Lauder emphasizes deep hydration and anti-aging with a higher price point. Every product on the Purito page lists no fragrance, while select Estée Lauder products include fragrance in their ingredients.

Purito or Estée Lauder for dry skin?

Purito is a better fit for dry skin, offering Superior routine fit compared to Estee Lauder's High fit on the products on this page. Topical hyaluronic acid, a key ingredient across Estee Lauder and also found in Purito's range, helps improve skin quality and hydration.

Dermatologic Therapy, 2022

Purito or Estée Lauder: which moisturizer is better?

Purito offers better moisturizers for dry, sensitive, and dry sensitive skin, with Lovi fit levels of High or Superior across its options, whereas Estée Lauder products on this page range from Low to Average for those skin types. Reviewers note that Purito excels in lightweight, soothing, and calming moisturizers, while Estée Lauder formulas are often associated with a higher price point.

Which is more affordable, Purito or Estée Lauder?

Purito is more affordable, as Estée Lauder is frequently noted by reviewers for its high price point.

How do Purito and Estée Lauder compare for mature skin?

Purito achieves a Superior Lovi fit level for mature skin, whereas Estée Lauder achieves an Average fit level. Reviewers note that Purito products on this page provide lightweight, soothing care, while Estée Lauder formulas focus on deep hydration.

Which brand performs better for skin with dark spots, Purito or Estée Lauder?

Purito performs better for skin with dark spots, with Lovi fit levels reaching Superior across multiple products compared to Estée Lauder's mostly Average ratings. The products on this page for Purito also list no fragrance, which helps reduce potential irritation for sensitive skin dealing with pigmentation.

Do Purito and Estée Lauder products contain fragrance?

Every product from Purito on this page lists no fragrance in its ingredients, while Estée Lauder includes fragrance in some of its products like the DayWear Moisturizer.

Purito or Estée Lauder for oily skin?

Purito and Estée Lauder are both a High fit for oily skin on this page, but Purito stands out for its lighter textures and fragrance-free formulas. Estée Lauder also offers strong options like the Nutritious Booster Drops, which are rated as a Superior fit for oily skin.

Purito or Estée Lauder: which sunscreen is better?

Purito is better because its Daily Soft Touch Sunscreen has a Superior Lovi fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, compared to Estée Lauder's DayWear Moisturizer which has a High fit level for most of those types.

Purito or Estée Lauder for sensitive skin?

Purito is a better fit for sensitive skin, earning a Lovi fit level of Superior compared to Estée Lauder's High. Reviewers frequently note that Purito offers gentle and lightweight formulas, and every product on this page lists no fragrance.

Purito or Estée Lauder for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to Estée Lauder's High fit level. Reviewers mention that Purito offers acne-safe and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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