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Purito vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Estée Lauder are skincare brands offering thoughtful moisturizers, serums, cleansers, and sunscreens tailored to different complexions. Purito relies on gentle formulas to suit dry skin and sensitive skin best, while Estée Lauder uses hydrating hyaluronic acid and glycerin to suit acne-prone skin and mature skin best. Both provide reliable nourishment, though the Korean brand focuses on soothing daily care and the American brand delivers advanced targeted treatments.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Purito and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Estée Lauder products

People Say

PuritoEstée Lauder
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “soothes redness — Estée Lauder Micro Essence Treatment Lotion”
  • Gentle and Safe Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Smoother Skin Texture and Firming Not notedMostly Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
  • Effective Makeup Removal and Cleansing Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • High Price Point and Expense Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Insufficient Moisture and Hydration Often MentionedRarely Noted
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Not moisturizing enough for winter — Estée Lauder Revitalizing Supreme+”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of Visible Results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Purito vs Estée Lauder routines for dry skin

Buy Purito routine · AED 465.25 · 93% fitBuy Estée Lauder routine · AED 1,653.06 · 77% fitSee multi-brand routine · 96% fit

Purito vs Estée Lauder routines for oily skin

Buy Purito routine · AED 751.92 · 89% fitBuy Estée Lauder routine · AED 1,743.92 · 75% fitSee multi-brand routine · 97% fit

Purito vs Estée Lauder routines for combination skin

Buy Purito routine · AED 638.55 · 90% fitBuy Estée Lauder routine · AED 1,225.96 · 75% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Estée Lauder: which is better?

Purito is better for routine fit across all skin types on this page, achieving a Superior level for dry, sensitive, acne-prone, mature, and combination skin compared to Estée Lauder's High level. Purito also offers fragrance-free formulations across all its products on this page.

What is the difference between Purito and Estée Lauder?

Purito offers a routine fit that is Superior across almost all skin types, while Estée Lauder offers a routine fit that is High. Purito products on this page list no fragrance in their ingredients, whereas Estée Lauder includes fragrance in some products.

Purito or Estée Lauder for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to High for Estée Lauder. Reviewers note that Purito provides lightweight, soothing, and barrier-supporting moisturizers with no fragrance listed across its products on this page.

Purito or Estée Lauder: which moisturizer is better?

Purito offers a better range of moisturizers on this page, as Lovi rates its moisturizer fit levels as High across most skin types, whereas Estée Lauder's moisturizers vary widely with some low and warning ratings. Reviewers also mention Purito for lightweight, soothing, and calming moisturizers, while Estée Lauder is sometimes noted for a high price point and insufficient moisture.

Which is more affordable, Purito or Estée Lauder?

Purito is more affordable, whereas reviewers frequently mention Estée Lauder for its high price point and expense.

Do Purito and Estée Lauder products contain fragrance?

Every Purito product on this page lists no fragrance in its ingredients. For Estée Lauder, 12 of the 14 products on this page list no fragrance, while the DayWear Moisturizer and Soft Clean Moisture Rich Foaming Cleanser include fragrance.

When was Purito founded and who owns it?

Purito was founded in 2017 in South Korea and is owned by Corstone Capital.

What are the key ingredients across Estée Lauder products?

The key ingredients across Estée Lauder products are hyaluronic acid and glycerin. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Purito or Estée Lauder for oily skin?

Purito and Estée Lauder are both a High fit for oily skin. Reviewers often mention that Purito products have a lightweight feel, while Estée Lauder formulas help provide deep hydration.

Purito or Estée Lauder: which sunscreen is better?

Both Purito and Estée Lauder offer sunscreens with high fit levels, but Purito stands out for having every product on its page list no fragrance in its ingredients.

Purito or Estée Lauder for sensitive skin?

Purito fits sensitive skin better than Estée Lauder, as Lovi rates Purito as Superior for sensitive skin while Estée Lauder reaches High. Reviewers also mention Purito for gentle and safe formulas, and every product on the Purito page lists no fragrance.

Purito or Estée Lauder for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for Estée Lauder.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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