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Purito vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Estée Lauder are distinguished skincare brands offering thoughtful moisturizers, serums, and sunscreens, yet they diverge in origin, formulation, and primary appeal. The Korean brand, founded in 2017, relies on gentle and effective formulas that suit dry skin and dry sensitive skin best through deeply comforting care. Conversely, the American brand, founded in 1946, utilizes hydrating elements like hyaluronic acid and glycerin to create nourishing compositions that suit mature skin and sensitive skin best. While both provide targeted solutions for acne-prone skin, dark spots, and mature skin, they differ as the former offers a steady and soothing approach, and the latter delivers tangible benefits to lengthen botulinum toxin effects and significantly increase barrier function.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Purito and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Estée Lauder products

People Say

PuritoEstée Lauder
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “soothes redness — Estée Lauder Micro Essence Treatment Lotion”
  • Gentle and Safe Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Smoother Skin Texture and Firming Not notedMostly Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
  • Effective Makeup Removal and Cleansing Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • High Price Point and Expense Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Insufficient Moisture and Hydration Often MentionedRarely Noted
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Not moisturizing enough for winter — Estée Lauder Revitalizing Supreme+”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of Visible Results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Purito vs Estée Lauder routines for dry skin

See multi-brand routine · 98% fit

Purito vs Estée Lauder routines for oily skin

See multi-brand routine · 96% fit

Purito vs Estée Lauder routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Purito or Estée Lauder: which is better?

Purito is better for dry sensitive skin, as Lovi rates its routine fit as Superior compared to Estée Lauder's Average level.

What is the difference between Purito and Estée Lauder?

Purito offers a better fit for dry, sensitive, and acne-prone skin with its gentle, fragrance-free products on this page, while Estée Lauder excels in deep hydration and anti-aging formulas for mature skin.

Purito or Estée Lauder for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to Average for Estée Lauder. The products on this page for Purito feature soothing moisturizers and gentle hydration without added fragrance.

Purito or Estée Lauder: which moisturizer is better?

Purito offers a better Lovi fit level for moisturizers across more skin types, such as High fit for dry and sensitive skin, whereas Estée Lauder's moisturizers like Re-Nutriv receive Low fits for dry skin.

Which is more affordable, Purito or Estée Lauder?

Purito is more affordable, as reviewers on the products on this page frequently note a high price point for Estée Lauder.

Which brand has more fragrance-free products, Purito or Estée Lauder?

Purito has more fragrance-free products, as every single product on its page lists no fragrance in its ingredients, whereas Estée Lauder includes fragrance in two of its products on this page.

Purito or Estée Lauder for oily skin?

For oily skin, both Purito and Estée Lauder reach a High Lovi fit level on the products on this page. Reviewers note that Purito offers a lightweight and non-greasy texture, while Estée Lauder provides deep hydration and a lightweight feel.

Purito or Estée Lauder: which sunscreen is better?

Purito Daily Soft Touch Sunscreen fits better for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, achieving a Superior fit level for these types. Estée Lauder DayWear Moisturizer also achieves a Superior fit level for dry sensitive skin, dry skin, sensitive skin, and mature skin.

Purito or Estée Lauder for sensitive skin?

Purito fits sensitive skin better than Estée Lauder, as Lovi rates Purito as Superior and Estée Lauder as High for this skin type.

Purito or Estée Lauder for acne-prone skin?

For acne-prone skin, Purito is the better choice because Lovi rates its routine as Superior, whereas Estée Lauder's routine is rated as High.

Purito or Estée Lauder for mature skin?

For mature skin, Lovi rates Purito as Superior and Estée Lauder as High. Reviewers note that Purito provides a lightweight texture and soothing care, while Estée Lauder offers deep hydration and firmer-feeling skin texture.

Purito or Estée Lauder for skin with dark spots?

Purito is a better fit for skin with dark spots because Lovi rates the routine fit as Superior, compared to Average for Estée Lauder. Key ingredients like niacinamide found in Purito's products on this page may help suppress melanosome transfer and improve hyperpigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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