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Purito vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Estée Lauder are skincare brands offering thoughtful moisturizers, serums, cleansers, and sunscreens tailored to different complexions. Purito relies on gentle formulas to suit dry skin and sensitive skin best, while Estée Lauder uses hydrating hyaluronic acid and glycerin to suit acne-prone skin and mature skin best. Both provide reliable nourishment, though the Korean brand focuses on soothing daily care and the American brand delivers advanced targeted treatments.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

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This page compares some of the most popular Purito and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Estée Lauder products

People Say

PuritoEstée Lauder
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “soothes redness — Estée Lauder Micro Essence Treatment Lotion”
  • Gentle and Safe Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Smoother Skin Texture and Firming Not notedMostly Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
  • Effective Makeup Removal and Cleansing Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • High Price Point and Expense Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Insufficient Moisture and Hydration Often MentionedRarely Noted
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Not moisturizing enough for winter — Estée Lauder Revitalizing Supreme+”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of Visible Results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Purito vs Estée Lauder routines for dry skin

See multi-brand routine · 98% fit

Purito vs Estée Lauder routines for oily skin

See multi-brand routine · 97% fit

Purito vs Estée Lauder routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Estée Lauder: which is better?

Purito is better suited for dry sensitive skin, as Lovi rates its routine as Superior compared to Estée Lauder's Average rating. The products on this page for Purito also list no fragrance, helping to avoid irritation.

What is the difference between Purito and Estée Lauder?

Purito offers a Superior routine fit for dry, sensitive, and dry sensitive skin on the products on this page, whereas Estée Lauder achieves an Average fit for those skin types. Reviewers note that Purito excels in gentle and safe formulas, while Estée Lauder stands out for deep hydration and plumping.

Purito or Estée Lauder for dry skin?

Purito is a better choice for dry skin, as Lovi rates its routine fit as Superior compared to an Average fit for Estée Lauder. Reviewers frequently mention Purito for its lightweight and soothing moisturizers.

Purito or Estée Lauder: which moisturizer is better?

Purito offers a better overall moisturizer fit for most skin types on this page, with Lovi ratings ranging from High to Superior. Estée Lauder's moisturizers often achieve only Average or lower fit levels for dry and sensitive skin, and carry a higher price point.

Which is more affordable, Purito or Estée Lauder?

Purito is more affordable than Estée Lauder, as Estée Lauder's high price point is a mostly mentioned negative review theme while Purito is noted for its lower cost.

Which brand has better fragrance-free options, Purito or Estée Lauder?

Purito has better fragrance-free options because every product on this page lists no fragrance in its ingredients, whereas Estée Lauder includes fragrance in some of its products on this page like the DayWear Moisturizer.

Which brand is better suited for mature skin, Purito or Estée Lauder?

Purito is better suited for mature skin, as Lovi rates its fit level as Superior while Estée Lauder receives an Average fit level for the products on this page.

Which brand provides better soothing and calming effects, Purito or Estée Lauder?

Purito provides better soothing and calming effects, as its products on this page feature gentle, fragrance-free formulas that focus on soothing and calming care.

Purito or Estée Lauder for oily skin?

Both Purito and Estée Lauder are well-suited for oily skin, with Lovi fit levels rated as High for the products on this page. Purito focuses on lightweight and soothing formulas with no added fragrance across its products, while Estée Lauder offers deep hydration and options like the Nutritious Booster Drops that perform well for this skin type.

Purito or Estée Lauder: which sunscreen is better?

Purito offers better results for sunscreens on this page, with the Daily Soft Touch Sunscreen rated Superior for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, while Estée Lauder's DayWear Moisturizer is rated Superior for dry sensitive skin, dry skin, sensitive skin, and mature skin.

Purito or Estée Lauder for sensitive skin?

Purito is better for sensitive skin because Lovi rates its routine as Superior, compared to High for Estée Lauder. Reviewers frequently mention Purito products as gentle and soothing, and every product on its page lists no added fragrance.

Purito or Estée Lauder for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for Estée Lauder. Reviewers frequently note Purito for its acne-safe and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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