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Purito vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Estée Lauder are distinguished skincare brands that offer reliable nourishment for a calm complexion. The Korean brand, founded in 2017, is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers featuring gentle formulas, while the American house, established in 1946, is beloved for comprehensive collections incorporating hyaluronic acid and glycerin. Both brands suit dry skin best, though the former also excels for sensitive skin with soothing daily care. They differ primarily in their heritage and targeted ingredients, with the former favoring gentle botanical care and the latter utilizing hydrating compounds.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Purito and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Estée Lauder products

People Say

PuritoEstée Lauder
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “soothes redness — Estée Lauder Micro Essence Treatment Lotion”
  • Gentle and Safe Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Smoother Skin Texture and Firming Not notedMostly Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
  • Effective Makeup Removal and Cleansing Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • High Price Point and Expense Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Insufficient Moisture and Hydration Often MentionedRarely Noted
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Not moisturizing enough for winter — Estée Lauder Revitalizing Supreme+”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of Visible Results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Purito vs Estée Lauder routines for dry skin

Buy Purito routine · A$258.97 · 93% fitBuy Estée Lauder routine · A$330.00 · 83% fitSee multi-brand routine · 97% fit

Purito vs Estée Lauder routines for oily skin

Buy Purito routine · A$410.26 · 90% fitBuy Estée Lauder routine · A$497.39 · 80% fitSee multi-brand routine · 96% fit

Purito vs Estée Lauder routines for combination skin

Buy Purito routine · A$395.84 · 89% fitBuy Estée Lauder routine · A$490.31 · 78% fitSee multi-brand routine · 95% fit

Questions and answers

Purito or Estée Lauder: which is better?

Purito is better for a gentle, fragrance-free routine, as Lovi rates its routine fit as Superior for dry, sensitive, and acne-prone skin while every product on its page lists no fragrance. Estée Lauder is better for deep hydration and anti-aging results, though some of its products may feature strong fragrance.

What is the difference between Purito and Estée Lauder?

Purito tends to fit sensitive skin better with fragrance-free formulas, whereas Estée Lauder often provides deeper hydration and targets mature skin. Hyaluronic acid helps improve skin moisture and elasticity.

Dermatologic Therapy, 2022

Purito or Estée Lauder for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to Estée Lauder's High. Reviewers note that Purito offers lightweight, soothing moisturizers with no fragrance on this page, while Estée Lauder products are frequently mentioned for a high price point.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Purito or Estée Lauder: which moisturizer is better?

Purito offers a better range of lightweight and soothing moisturizers, whereas Estée Lauder leans towards deep hydration and firming but comes at a higher price point. Lovi rates Purito's moisturizers like the Oat-in Calming Gel Cream and Mighty Bamboo Panthenol Cream as High fits for sensitive and dry sensitive skin.

Which is more affordable, Purito or Estée Lauder?

Purito is the more affordable option, while high price point and expense are mostly noted for Estée Lauder on the products on this page.

Purito or Estée Lauder: which brand offers better soothing and calming benefits?

Purito offers better soothing and calming benefits, as the brand is noted for soothing and calming moisturizers and has a gentle and safe formula. Lovi rates Purito as having a Superior routine fit for sensitive skin.

Purito or Estée Lauder: which brand is better for deep hydration and plumping?

Estée Lauder does better for deep hydration and plumping among the products on this page. Ingredients like hyaluronic acid help provide these benefits.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Purito or Estée Lauder: which brand has products with fragrance?

Estée Lauder has products with fragrance, as two items on its page list fragrance in their ingredients, while Purito lists no fragrance for every product on this page.

Purito or Estée Lauder for oily skin?

For oily skin, Lovi rates Purito as Superior and Estée Lauder as High. Purito stands out for its lightweight texture and fragrance-free formulas, while Estée Lauder provides deep hydration.

Purito or Estée Lauder: which sunscreen is better?

Purito offers better sunscreen options with its Daily Soft Touch Sunscreen rated as a Superior fit for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, while Estée Lauder's DayWear Moisturizer is rated Superior for dry sensitive skin, dry skin, sensitive skin, and mature skin.

Purito or Estée Lauder for sensitive skin?

Purito is a better fit for sensitive skin, as Lovi rates its routine as Superior while Estée Lauder receives a High fit. Purito also lists no fragrance across the products on this page, whereas some Estée Lauder formulas contain fragrance.

Purito or Estée Lauder for acne-prone skin?

For acne-prone skin, Lovi rates Purito as a Superior fit and Estée Lauder as a High fit. Purito stands out for its fragrance-free formulas and focus on gentle, lightweight, and soothing care.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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