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Purito vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Estée Lauder are distinguished skincare brands that offer thoughtful moisturizers, serums, and more to nurture the complexion. Founded in 2017 and 1946 respectively, the former relies on gentle formulas for dry skin and sensitive skin, while the latter utilizes hydrating elements like hyaluronic acid and glycerin for mature skin and sensitive skin. Both provide soothing daily care, though they differ as the Korean brand focuses on reliable nourishment, and the American brand delivers tangible benefits through key ingredients that lengthen the effect of botulinum toxin and increase barrier function.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Purito and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Estée Lauder products

People Say

PuritoEstée Lauder
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “soothes redness — Estée Lauder Micro Essence Treatment Lotion”
  • Gentle and Safe Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Smoother Skin Texture and Firming Not notedMostly Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
  • Effective Makeup Removal and Cleansing Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • High Price Point and Expense Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Insufficient Moisture and Hydration Often MentionedRarely Noted
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Not moisturizing enough for winter — Estée Lauder Revitalizing Supreme+”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of Visible Results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Purito vs Estée Lauder routines for dry skin

See multi-brand routine · 99% fit

Purito vs Estée Lauder routines for oily skin

See multi-brand routine · 96% fit

Purito vs Estée Lauder routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Estée Lauder: which is better?

Purito is better for dry skin, where Lovi rates its routine as Superior compared to Estée Lauder's Average rating. Purito is also well-reviewed for gentle, lightweight, and soothing formulas with no fragrance listed across the products on this page.

What is the difference between Purito and Estée Lauder?

Purito focuses on gentle, soothing, and lightweight formulas that fit dry and sensitive skin at a Superior level, whereas Estée Lauder centers on deep hydration and mature skin care with routines fitting mature skin at a High level. Every product on the Purito page lists no fragrance, while Estée Lauder features fragrance in a couple of its products on this page.

Purito or Estée Lauder for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to Estée Lauder's Average level. Every product on Purito's page also lists no fragrance in its ingredients.

Purito or Estée Lauder: which moisturizer is better?

Purito is better for lightweight and soothing hydration, whereas Estée Lauder is better for deep hydration and plumping. For dry skin, Lovi gives Purito a Superior routine fit and Estée Lauder an Average routine fit.

Which is more affordable, Purito or Estée Lauder?

Estée Lauder is noted for having a high price point, whereas high price point and expense is a negative review theme for Purito.

How do Purito and Estée Lauder compare in terms of fragrance across their product lines?

Purito offers a fragrance-free experience across the products on this page, as every single item lists no fragrance in its ingredients. In contrast, while most Estée Lauder products on the page are also fragrance-free, two items list fragrance.

Which brand performs better for mature skin and skin with dark spots, Purito or Estée Lauder?

Purito performs better for mature skin and skin with dark spots, as Lovi rates its routine fit for both skin types as Superior while Estée Lauder is rated as High for mature skin and Average for skin with dark spots. Topical niacinamide helps suppress melanosome transfer, which may improve skin with dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

What are the main advantages and drawbacks noted by reviewers for Estée Lauder skincare compared to Purito?

Reviewers note that Estée Lauder provides deep hydration, gentle and non-drying cleansers, a lightweight feel, a radiant glow, a smoother texture, and a useful makeup base. However, its main drawbacks are a high price point, strong fragrance, a lack of results, and poor packaging design.

Purito or Estée Lauder for oily skin?

For oily skin, both Purito and Estée Lauder achieve a High fit on Lovi. Reviewers frequently mention lightweight and non-greasy textures as a strength for Purito.

Purito or Estée Lauder: which sunscreen is better?

Purito Daily Soft Touch Sunscreen fits better for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin with a Superior Lovi fit level, whereas Estée Lauder DayWear Moisturizer achieves a Superior level for dry sensitive skin, dry skin, sensitive skin, and mature skin.

Purito or Estée Lauder for sensitive skin?

Purito fits sensitive skin better than Estée Lauder, as Lovi rates Purito as Superior for this skin type while Estée Lauder is rated High. Additionally, every product on Purito's page lists no fragrance in its ingredients.

Purito or Estée Lauder for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to Estée Lauder's High fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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