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Purito vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Estée Lauder are two distinct skincare lines known for their thoughtful and expert formulations. Purito offers gentle moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best, whereas Estée Lauder provides a comprehensive range of moisturizers, serums, eye products, and cleansers enriched with hydrating hyaluronic acid and glycerin to suit acne-prone and mature skin best. Both makers differ through their specific ingredient profiles and target skin needs, providing dedicated daily care solutions.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Purito and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Estée Lauder products

People Say

PuritoEstée Lauder
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “soothes redness — Estée Lauder Micro Essence Treatment Lotion”
  • Gentle and Safe Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Smoother Skin Texture and Firming Not notedMostly Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
  • Effective Makeup Removal and Cleansing Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • High Price Point and Expense Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Insufficient Moisture and Hydration Often MentionedRarely Noted
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Not moisturizing enough for winter — Estée Lauder Revitalizing Supreme+”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of Visible Results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Purito vs Estée Lauder routines for dry skin

See multi-brand routine · 98% fit

Purito vs Estée Lauder routines for oily skin

See multi-brand routine · 95% fit

Purito vs Estée Lauder routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Purito or Estée Lauder: which is better?

Purito is better suited for sensitive skin, offering a superior routine fit compared to Estee Lauder. Reviewers frequently praise Purito for its gentle and safe formulas, along with its lightweight and non-greasy texture across the products on this page.

What is the difference between Purito and Estée Lauder?

Purito focuses on gentle, soothing formulas that fit dry, sensitive, and mature skin best, whereas Estée Lauder emphasizes deep hydration and anti-aging with a higher price point. Hyaluronic acid helps improve skin moisture and elasticity.

Dermatologic Therapy, 2022

Purito or Estée Lauder for dry skin?

Purito is a better fit for dry skin, offering Superior routine fit compared to Estée Lauder's High fit on this page. Purito's products on this page are designed to provide gentle hydration, and topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Purito or Estée Lauder: which moisturizer is better?

Purito offers a better range of moisturizers because the products on this page achieve a Superior fit for dry skin, whereas Estée Lauder achieves a High fit. Reviewers note that Purito moisturizers provide lightweight, soothing, and barrier-supporting benefits with no fragrance listed across its formulas.

Which is more affordable, Purito or Estée Lauder?

Purito is more affordable than Estée Lauder, as Estée Lauder is often noted by reviewers for its high price point.

Purito or Estée Lauder for oily skin?

Purito is a better fit for oily skin, offering a High routine fit compared to Estée Lauder's Average level. Purito provides lightweight, acne-safe moisturizers, whereas Estée Lauder products on this page sometimes note strong fragrances and higher price points.

Purito or Estée Lauder: which sunscreen is better?

Purito offers a superior sunscreen on this page for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, while Estée Lauder offers a superior sunscreen for dry sensitive skin, dry skin, sensitive skin, and mature skin. Lovi rates the Purito Daily Soft Touch Sunscreen as Superior for those skin types, and the Estée Lauder DayWear Moisturizer as Superior for its matching group. Both sunscreens may help protect the skin, but Purito stands out for having no fragrance across its products on this page.

Purito or Estée Lauder for sensitive skin?

Purito is better for sensitive skin, as Lovi rates its fit as Superior while Estée Lauder reaches High. Reviewers often note that Purito offers gentle and safe formulas, and every product on its page lists no fragrance.

Purito or Estée Lauder for acne-prone skin?

Purito is a Superior fit for acne-prone skin on this page, while Estée Lauder is a High fit.

Purito or Estée Lauder for mature skin?

Purito is a superior fit for mature skin, whereas Estée Lauder has an average fit. Reviewers note that Purito provides soothing and calming moisturizers as well as gentle and lightweight serums.

Purito or Estée Lauder for skin with dark spots?

Purito is better for skin with dark spots, as the products on this page achieve a Superior fit level compared to Estée Lauder's Average fit level. Topical niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or Estée Lauder for dry sensitive skin?

Purito is a better fit for dry sensitive skin, offering a Superior routine fit compared to Estée Lauder's Average level. The products on this page from Purito are known for being gentle and soothing, helping to calm irritation without added fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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