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Biore vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and Shiseido are two Japanese skincare brands known for their thoughtful offerings and reliable daily care. The 1980 Kao Corporation-owned brand is beloved for sunscreens, cleansers, masks, and makeup removers, while the 1872 Shiseido Company, Limited-owned brand is beloved for moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Sensitive skin suits both best, alongside combination skin for the former and mature skin for the latter. They differ in their specific standout solutions and corporate ownership, with the former using effective formulas and the latter using meticulous formulations backed by clinical study findings showing that glycerin significantly improved stratum corneum hydration.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Biore and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Shiseido products

People Say

BioreShiseido
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Skin Cleansing and Pores Mostly MentionedRarely Noted
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “Keeps shine away — Biore Deep Pore Charcoal Cleanser”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • Skin Smoothing and Texture Sometimes NotedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Lightweight Texture Often MentionedSometimes Noted
    • “melts into skin — Biore UV Aqua Rich”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • Application and Use Often MentionedSometimes Noted
    • “Minimal effort required — Biore Deep Cleansing Pore Strips”
    • “Satisfying to see results — Biore Deep Cleansing Pore Strips”
    • “Works in shower, effective on wet hands/face. — Biore Makeup Remover Perfect Oil”
    • “Refills are available — Shiseido Activating Essence”
  • Brightening and Radiance Not notedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Alcohol Issues Often MentionedOften Mentioned
    • “smells like alcohol — Biore UV Aqua Rich”
    • “strong citrus smell — Biore UV Aqua Rich”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • Skin Irritation and Sensitivity Mostly MentionedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
    • “stings eyes — Biore UV Aqua Rich”
  • High Price Point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Drying and Stripping Effects Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
    • “Made my skin peel — Biore Deep Pore Charcoal Cleanser”

Biore vs Shiseido routines for dry skin

Buy Biore routine · £140.14 · 84% fitBuy Shiseido routine · £251.59 · 74% fitSee multi-brand routine · 99% fit

Biore vs Shiseido routines for oily skin

Buy Biore routine · £235.68 · 88% fitBuy Shiseido routine · £342.29 · 84% fitSee multi-brand routine · 97% fit

Biore vs Shiseido routines for combination skin

Buy Biore routine · £217.77 · 89% fitBuy Shiseido routine · £296.92 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Biore or Shiseido: which is better?

Both brands perform well, but Shiseido excels in providing deep hydration and anti-aging benefits, while Biore offers better options for skin cleansing and pore care at a lower price point. When looking at overall routine fit, Biore has a Superior fit for sensitive skin, whereas Shiseido achieves a High fit.

What is the difference between Biore and Shiseido?

Shiseido generally offers a wider variety of luxurious anti-aging and hydrating formulas, while Biore focuses more on straightforward, budget-friendly cleansers and sunscreens. Shiseido achieves higher marks for skin smoothing and deep hydration, whereas Biore provides better application and lower price points across the products on this page.

Biore or Shiseido for dry skin?

Biore is the better choice for dry skin, offering a High routine fit compared to Shiseido's Average fit on this page. Topical hyaluronic acid, a key ingredient across the products on this page, helps improve skin hydration and quality.

Dermatologic Therapy, 2022

Biore or Shiseido: which cleanser is better?

Biore and Shiseido both offer products on this page for cleansing, with Biore scoring better for application and use while Shiseido provides deep-cleansing and efficient cleansers.

Which is more affordable, Biore or Shiseido?

Biore is more affordable than Shiseido, as reviewers on the page frequently mention Shiseido's high price point.

Which brand has more fragrance-free options?

Biore has more fragrance-free options because every product on this page for Biore lists no fragrance in its ingredients, whereas only 5 of 20 Shiseido products do.

Biore or Shiseido for oily skin?

For oily skin, both Biore and Shiseido reach a High routine fit level on this page. Reviewers note that the products on this page for Shiseido provide deep hydration, while Biore offers efficient skin cleansing and pores care.

Biore or Shiseido: which sunscreen is better?

Biore UV Aqua Rich sunscreen has a High Lovi fit for combination skin and Average fit for oily skin, whereas Shiseido Ultimate Sun Protector Lotion has lower fits including Low for skin with dark spots and oily skin.

Biore or Shiseido for sensitive skin?

Biore fits sensitive skin better, as Lovi rates its routine as Superior while Shiseido achieves a High fit level for sensitive skin.

Biore or Shiseido for acne-prone skin?

Both Biore and Shiseido achieve a High routine fit level for acne-prone skin on the products on this page. Topical hyaluronic acid, a key ingredient across the products on this page, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Biore or Shiseido for mature skin?

For mature skin, both Biore and Shiseido offer products on this page that achieve a High routine fit, with Shiseido also featuring options reaching Superior fit levels like the Essential Energy Hydrating Day Cream.

Biore or Shiseido for skin with dark spots?

Both Biore and Shiseido offer products on this page that are a High fit for skin with dark spots. Shiseido features several heavily moisturizing options, while every product on the Biore page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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