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Biore vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and Shiseido are two established Japanese skincare brands offering reliable daily care. Biore is globally loved for sunscreens, cleansers, masks, and makeup removers, while the brand is beloved for moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Both suit sensitive skin best, while the first brand additionally suits skin with dark spots, and the second brand additionally suits mature skin. They differ primarily in their specific product lineups and targeted formulations, supporting daily routines with understated care and meticulous formulations.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Biore and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Shiseido products

People Say

BioreShiseido
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Skin Cleansing and Pores Mostly MentionedRarely Noted
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “Keeps shine away — Biore Deep Pore Charcoal Cleanser”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • Skin Smoothing and Texture Sometimes NotedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Lightweight Texture Often MentionedSometimes Noted
    • “melts into skin — Biore UV Aqua Rich”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • Application and Use Often MentionedSometimes Noted
    • “Minimal effort required — Biore Deep Cleansing Pore Strips”
    • “Satisfying to see results — Biore Deep Cleansing Pore Strips”
    • “Works in shower, effective on wet hands/face. — Biore Makeup Remover Perfect Oil”
    • “Refills are available — Shiseido Activating Essence”
  • Brightening and Radiance Not notedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Alcohol Issues Often MentionedOften Mentioned
    • “smells like alcohol — Biore UV Aqua Rich”
    • “strong citrus smell — Biore UV Aqua Rich”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • Skin Irritation and Sensitivity Mostly MentionedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
    • “stings eyes — Biore UV Aqua Rich”
  • High Price Point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Drying and Stripping Effects Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
    • “Made my skin peel — Biore Deep Pore Charcoal Cleanser”

Biore vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Biore vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Biore vs Shiseido routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Biore or Shiseido: which is better?

Both brands perform equally well, with routine fits reaching a High level across all skin types on this page. Shiseido tends to offer better hydration and brightening, while Biore is often noted for more budget-friendly pricing and easy application.

What is the difference between Biore and Shiseido?

Shiseido delivers high hydration and smoothing, whereas Biore provides efficient skin cleansing and a lower price point. Both brands feature products on this page with key ingredients like glycerin and hyaluronic acid, which helps support skin moisture.

Dermatologic Therapy, 2022

Biore or Shiseido for dry skin?

Both Biore and Shiseido provide a High routine fit for dry skin. The products on this page for both brands address hydration using key ingredients like glycerin and hyaluronic acid.

Dermatologic Therapy, 2022

Biore or Shiseido: which cleanser is better?

Shiseido is often noted for providing deep-cleansing and efficient cleansers, while the products on this page for Biore feature cleansers like the Deep Pore Charcoal Cleanser. Shiseido cleansers help address pores and cleansing, though reviewers frequently mention a higher price point for the brand.

Which is more affordable, Biore or Shiseido?

Biore is more affordable than Shiseido, as reviewers on this page mostly mention a high price point for Shiseido products while noting a lower price point for Biore.

Biore or Shiseido: which brand has products with no fragrance?

Every product from Biore on this page lists no fragrance in its ingredients, while Shiseido has both fragrance-free options and products containing fragrance.

Biore or Shiseido: which brand is better for reducing wrinkles and improving firmness in mature skin?

Shiseido is better for reducing wrinkles and improving firmness in mature skin, offering products like Benefiance Wrinkle Smoothing Cream Enriched that achieve a High fit for mature skin. Topical ingredients like Panax ginseng root extract help induce human Type I collagen synthesis.

Journal of Ethnopharmacology, 2007

Biore or Shiseido: which brand performs better for skin cleansing and pore care?

Biore performs better for skin cleansing and pore care, as review themes on this page indicate it does better in that area. Every Biore product on this page also lists no fragrance, which helps avoid irritation during cleansing.

Biore or Shiseido for oily skin?

Both Biore and Shiseido offer a High routine fit for oily skin on this page. Shiseido also includes key ingredients like glycerin, which helps hydrate the skin.

Dermatologic Therapy, 2022

Biore or Shiseido: which sunscreen is better?

Both Biore and Shiseido offer sunscreens with strong ratings for various skin types on this page. Shiseido's Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream reach a Superior fit for mature and sensitive skin, while Biore's UV Aqua Rich achieves a High fit for combination skin.

Biore or Shiseido for sensitive skin?

Both Biore and Shiseido offer a High routine fit for sensitive skin. The products on this page by Biore list no fragrance in their ingredients, while Shiseido includes fragrance in many of its formulas.

Biore or Shiseido for acne-prone skin?

Both Biore and Shiseido offer a High routine fit for acne-prone skin on the products on this page. Topical hyaluronic acid helps maintain skin quality and hydration across both brands.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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