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Biore vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and Shiseido are two Japanese skincare brands known for their thoughtful offerings and reliable daily care. The 1980 Kao Corporation-owned brand is beloved for sunscreens, cleansers, masks, and makeup removers, while the 1872 Shiseido Company, Limited-owned brand is beloved for moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Sensitive skin suits both best, alongside combination skin for the former and mature skin for the latter. They differ in their specific standout solutions and corporate ownership, with the former using effective formulas and the latter using meticulous formulations backed by clinical study findings showing that glycerin significantly improved stratum corneum hydration.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Biore and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Shiseido products

People Say

BioreShiseido
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Skin Cleansing and Pores Mostly MentionedRarely Noted
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “Keeps shine away — Biore Deep Pore Charcoal Cleanser”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • Skin Smoothing and Texture Sometimes NotedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Lightweight Texture Often MentionedSometimes Noted
    • “melts into skin — Biore UV Aqua Rich”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • Application and Use Often MentionedSometimes Noted
    • “Minimal effort required — Biore Deep Cleansing Pore Strips”
    • “Satisfying to see results — Biore Deep Cleansing Pore Strips”
    • “Works in shower, effective on wet hands/face. — Biore Makeup Remover Perfect Oil”
    • “Refills are available — Shiseido Activating Essence”
  • Brightening and Radiance Not notedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Alcohol Issues Often MentionedOften Mentioned
    • “smells like alcohol — Biore UV Aqua Rich”
    • “strong citrus smell — Biore UV Aqua Rich”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • Skin Irritation and Sensitivity Mostly MentionedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
    • “stings eyes — Biore UV Aqua Rich”
  • High Price Point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Drying and Stripping Effects Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
    • “Made my skin peel — Biore Deep Pore Charcoal Cleanser”

Biore vs Shiseido routines for dry skin

Buy Biore routine · S$278.56 · 84% fitBuy Shiseido routine · S$256.58 · 74% fitSee multi-brand routine · 99% fit

Biore vs Shiseido routines for oily skin

Buy Biore routine · S$481.95 · 86% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 96% fit

Biore vs Shiseido routines for combination skin

Buy Biore routine · S$343.98 · 87% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Biore or Shiseido: which is better?

Both Biore and Shiseido offer great options, but Biore tends to be better for a lower price point and straightforward application, while Shiseido excels in providing deep hydration and luxurious textures. For dry skin routines, the products on this page show that Biore achieves a High fit level while Shiseido reaches an Average fit level.

What is the difference between Biore and Shiseido?

Biore and Shiseido differ in their formulation approaches, as Biore lists no fragrance in the products on this page while Shiseido includes fragrance in most of its line. Shiseido features key ingredients like glycerin and hyaluronic acid, and reviewers note that it helps provide deep hydration.

Dermatologic Therapy, 2022

Biore or Shiseido for dry skin?

When it comes to dry skin, Biore achieves a High routine fit level, whereas Shiseido reaches an Average fit on this page. Shiseido's products on this page often feature hydrating key ingredients like hyaluronic acid, which may help improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Biore or Shiseido: which cleanser is better?

Biore does better for skin cleansing and pores compared to Shiseido. The products on this page for both brands feature effective cleansing options, but Biore leads in this review theme.

Which is more affordable, Biore or Shiseido?

Biore is more affordable than Shiseido, as Shiseido has a high price point while Biore does better on price.

Biore or Shiseido: which has better options for mature skin?

Shiseido is often chosen for mature skin because the products on this page achieve Superior fit levels in several specialized items such as the Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream. Reviewers often mention that Shiseido helps with firming and line-reducing moisturizers, whereas Biore products on this page generally achieve an Average fit level for mature skin.

Do Biore products contain fragrance compared to Shiseido?

Every product from Biore on this page lists no fragrance in its ingredients, whereas Shiseido features fragrance in 15 of its 20 products.

Biore or Shiseido: which is better for treating dark spots?

Shiseido is generally better for treating dark spots because the products on this page outperform Biore in brightening and radiance. Topical hyaluronic acid, featured across Shiseido products, helps improve overall skin quality and hydration.

Dermatologic Therapy, 2022

Biore or Shiseido for oily skin?

For oily skin, both Biore and Shiseido reach a High routine fit on this page. Shiseido offers products like Deep Cleansing Foam which has a High fit for oily skin, whereas every product on the Biore page lists no fragrance.

Biore or Shiseido: which sunscreen is better?

Both Biore and Shiseido offer sunscreens on the products on this page, but they cater differently to various skin needs. For instance, Biore UV Aqua Rich has a High fit for combination skin, whereas Shiseido Benefiance Wrinkle Smoothing Day Cream achieves a Superior fit for mature and sensitive skin types.

Biore or Shiseido for sensitive skin?

Both Biore and Shiseido provide options that fit sensitive skin well on the products on this page, with Biore listing no fragrance across its entire lineup and Shiseido offering specialized formulations like Eudermine Revitalizing Essence. Lovi rates the routine fit for sensitive skin as High for both brands.

Biore or Shiseido for acne-prone skin?

Both Biore and Shiseido offer products on this page that fit acne-prone skin well, with routine fits reaching High for both brands. Review themes indicate that Biore does better for application and use, while Shiseido provides deep hydration and smoothing.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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