Biore vs Shiseido
Biore and Shiseido are renowned Japanese skincare brands that offer distinct approaches to daily care, with the former beloved for sunscreens, cleansers, purifying masks, and makeup removers, and the latter celebrated for moisturizers, cleansers, sunscreens, serums, and more formulated with glycerin. Combination and mature skin find balanced care with Biore, while sensitive and mature skin benefit most from Shiseido and its key ingredients like glycerin, which clinical study findings show significantly improves stratum corneum hydration. While both brands address specific needs such as acne-prone skin, dark spots, and aging, they differ in their foundational formulations and precise target profiles to suit diverse complexions.
Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular Biore and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Biore vs Shiseido products
People Say
Hydration and Moisture Sometimes NotedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “Skin feels more hydrated — Shiseido Activating Essence”
- “feels like a moisturizer — Biore UV Aqua Rich”
Skin Cleansing and Pores Mostly MentionedRarely Noted
- “Gets the gunk out — Biore Deep Cleansing Pore Strips”
- “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
- “Keeps shine away — Biore Deep Pore Charcoal Cleanser”
- “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
Skin Smoothing and Texture Sometimes NotedMostly Mentioned
- “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
- “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “Velvety texture — Shiseido FUTURE SOLUTION LX”
- “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
Lightweight Texture Often MentionedSometimes Noted
- “melts into skin — Biore UV Aqua Rich”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
- “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
Application and Use Often MentionedSometimes Noted
- “Minimal effort required — Biore Deep Cleansing Pore Strips”
- “Satisfying to see results — Biore Deep Cleansing Pore Strips”
- “Works in shower, effective on wet hands/face. — Biore Makeup Remover Perfect Oil”
- “Refills are available — Shiseido Activating Essence”
Brightening and Radiance Not notedOften Mentioned
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
- “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
- “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Fragrance and Alcohol Issues Often MentionedOften Mentioned
- “smells like alcohol — Biore UV Aqua Rich”
- “strong citrus smell — Biore UV Aqua Rich”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
- “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
Skin Irritation and Sensitivity Mostly MentionedSometimes Noted
- “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
- “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
- “stings eyes — Biore UV Aqua Rich”
High Price Point Not notedMostly Mentioned
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Drying and Stripping Effects Often MentionedRarely Noted
- “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
- “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
- “Made my skin peel — Biore Deep Pore Charcoal Cleanser”
Biore vs Shiseido routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
€19.75
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Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
€12.59
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Moisturizer
d'Alba First Spray Serum
Morning · Evening · Once a week
€16.99
- SPF UV Aqua Rich Morning
-
Pre-Cleanser
Makeup Remover Perfect Oil
Evening · Once a week
€36.88
-
Serum or Treatment
Beauty of Joseon Propolis + Niacinamide Glow Serum
Evening · Once a week
€9.99
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
€19.00
-
Cleanser
Clarifying Cleansing Foam
Morning · Evening · Once a week
€31.02
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning
€35.50
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
€36.00
-
SPF
Australian Gold Botanical Lotion SPF 30
Morning
€21.04
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€10.97
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
€94.99
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
€19.00
Biore vs Shiseido routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
€11.75
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€16.59
-
Moisturizer
CeraVe PM Facial Moisturizing Lotion
Morning · Evening · Once a week
€38.99
- SPF UV Aqua Rich Morning
-
Pre-Cleanser
Makeup Remover Perfect Oil
Evening · Once a week
€36.88
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
-
Serum or Treatment
The Ordinary Niacinamide 10% + Zinc 1%
Evening · Once a week
€5.80
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€81.80
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Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
€35.99
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
€35.50
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
€36.00
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€32.80
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€104.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
€94.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€81.80
Biore vs Shiseido routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
€39.99
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Some By Mi Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€13.67
- SPF UV Aqua Rich Morning
-
Pre-Cleanser
Makeup Remover Perfect Oil
Evening · Once a week
€36.88
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
-
Serum or Treatment
Beauty of Joseon Propolis + Niacinamide Glow Serum
Evening · Once a week
€9.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
€35.99
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
€35.50
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
€36.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€104.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
€94.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
Questions and answers
Biore or Shiseido: which is better?
Both Biore and Shiseido offer great options, but Biore tends to be better for a lower price point and skin cleansing, while Shiseido excels in deep hydration, brightening, and skin smoothing. Lovi rates Biore with a High routine fit for dry skin, whereas Shiseido achieves an Average fit for dry skin.
What is the difference between Biore and Shiseido?
Biore offers budget-friendly products with simpler routines, whereas Shiseido provides a wide range of luxurious formulas often featuring added fragrance. Reviewers note that Shiseido delivers better hydration and brightening effects, while Biore stands out for efficient cleansing.
Biore or Shiseido for dry skin?
For dry skin, Biore achieves a High routine fit on this page while Shiseido achieves an Average routine fit. Review themes note that Shiseido may present drying and stripping effects, whereas Biore focuses on gentle daily routines.
Biore or Shiseido: which cleanser is better?
Biore and Shiseido both offer products on this page that help cleanse the skin. Biore does better for skin cleansing and pores according to the review themes.
Which is more affordable, Biore or Shiseido?
Biore is more affordable, whereas Shiseido has a high price point among reviewers.
Do Biore products contain fragrance?
Every Biore product on this page lists no fragrance in its ingredients.
Which brand performs better for hydration and moisture?
Shiseido performs better for hydration and moisture, featuring key ingredients like glycerin and hyaluronic acid across the products on this page.
What are the main review criticisms for Shiseido skincare?
Shiseido skincare products on this page receive several main criticisms from reviewers. Reviewers mostly mention a high price point and strong fragrance, while sometimes noting skin irritation and packaging issues.
Biore or Shiseido for oily skin?
Both Biore and Shiseido offer a High routine fit for oily skin based on the products on this page.
Biore or Shiseido: which sunscreen is better?
For sunscreens on this page, Biore UV Aqua Rich has a High fit for combination skin and an Average fit for oily skin, oily acne-prone skin, acne-prone skin, mature skin, sensitive skin, and skin with dark spots. Shiseido Ultimate Sun Protector Lotion has an Average fit for sensitive skin and mature skin, while Shiseido Essential Energy Hydrating Day Cream has a Superior fit for mature skin.
Biore or Shiseido for sensitive skin?
Both Biore and Shiseido fit sensitive skin well on this page, with Biore showing a High routine fit and Shiseido also showing a High routine fit. Every Biore product on this page lists no fragrance, while Shiseido includes fragrance in several of its products.
Biore or Shiseido for acne-prone skin?
Both Biore and Shiseido offer products on this page that fit acne-prone skin well, with a High routine fit for both brands. Biore focuses on straightforward pore and cleansing care, while Shiseido provides diverse moisturizers and essences that may help improve skin condition.
Research behind their key ingredients
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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