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Biore vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and Shiseido are prominent Japanese skincare brands offering daily care through balanced formulas and key ingredients like glycerin. The first brand is known for sunscreens, cleansers, masks, and makeup removers that suit oily and combination skin best, while the second brand is beloved for moisturizers, cleansers, sunscreens, and serums that suit sensitive and mature skin best. Both brands differ in their foundational formulations and ideal skin types, though they each provide reliable solutions for specific concerns such as acne, dark spots, and aging.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Biore and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Shiseido products

People Say

BioreShiseido
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Skin Cleansing and Pores Mostly MentionedRarely Noted
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “Keeps shine away — Biore Deep Pore Charcoal Cleanser”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • Skin Smoothing and Texture Sometimes NotedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Lightweight Texture Often MentionedSometimes Noted
    • “melts into skin — Biore UV Aqua Rich”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • Application and Use Often MentionedSometimes Noted
    • “Minimal effort required — Biore Deep Cleansing Pore Strips”
    • “Satisfying to see results — Biore Deep Cleansing Pore Strips”
    • “Works in shower, effective on wet hands/face. — Biore Makeup Remover Perfect Oil”
    • “Refills are available — Shiseido Activating Essence”
  • Brightening and Radiance Not notedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Alcohol Issues Often MentionedOften Mentioned
    • “smells like alcohol — Biore UV Aqua Rich”
    • “strong citrus smell — Biore UV Aqua Rich”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • Skin Irritation and Sensitivity Mostly MentionedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
    • “stings eyes — Biore UV Aqua Rich”
  • High Price Point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Drying and Stripping Effects Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
    • “Made my skin peel — Biore Deep Pore Charcoal Cleanser”

Biore vs Shiseido routines for dry skin

Buy Biore routine · $141.68 · 89% fitBuy Shiseido routine · $393.62 · 74% fitSee multi-brand routine · 99% fit

Biore vs Shiseido routines for oily skin

Buy Biore routine · $315.98 · 94% fitBuy Shiseido routine · $581.17 · 85% fitSee multi-brand routine · 98% fit

Biore vs Shiseido routines for combination skin

Buy Biore routine · $307.57 · 94% fitBuy Shiseido routine · $550.65 · 84% fitSee multi-brand routine · 97% fit

Questions and answers

Biore or Shiseido: which is better?

Biore and Shiseido both fit skin needs well, but they serve different goals and budgets. Lovi rates Biore as superior for oily, combination, acne-prone, mature, and dark-spot skin, while Shiseido offers deep hydration and anti-aging benefits with luxurious textures. Hyaluronic acid helps retain moisture in the skin.

Dermatologic Therapy, 2022

What is the difference between Biore and Shiseido?

Biore and Shiseido differ across several review themes, with Biore doing better for skin cleansing and pores, application and use, and high price point, while Shiseido does better for hydration and moisture, skin smoothing and texture, and brightening and radiance. Regarding routine fit levels on Lovi, Biore is rated Superior for dry, oily, combination, sensitive, acne-prone, and mature skin types, whereas Shiseido is rated High for most of these same categories. Additionally, every Biore product on this page lists no fragrance, while many Shiseido products contain added fragrance.

Biore or Shiseido for dry skin?

Biore fits dry skin better than Shiseido, as Lovi rates Biore's routine fit as High while Shiseido's is Average. Topical hyaluronic acid, found in the products on this page, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Biore or Shiseido: which cleanser is better?

Biore does better for skin cleansing and pores compared to Shiseido. The products on this page help provide deep-cleansing and efficient cleansers.

Which is more affordable, Biore or Shiseido?

Biore is more affordable than Shiseido, as reviewers on this page mostly mention a high price point for Shiseido and a high price point is noted as a negative point for Shiseido compared to Biore.

Biore or Shiseido: which offers better hydration and moisture?

Shiseido does better than Biore for hydration and moisture. Shiseido's products on this page help deliver deep hydration, backed by ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

Do Biore and Shiseido products contain fragrance?

Every Biore product on this page lists no fragrance in its ingredients. In contrast, Shiseido features fragrance in 15 of its 20 products on this page.

Biore or Shiseido for oily skin?

For oily skin, Lovi finds Biore to have a superior routine fit compared to Shiseido, which has a high fit level. Reviewers most frequently mention Biore for skin cleansing and pores. Hyaluronic acid helps improve skin hydration and moisture.

Dermatologic Therapy, 2022

Biore or Shiseido: which sunscreen is better?

Biore UV Aqua Rich and Shiseido sunscreen products offer different options, with Biore listing no fragrance across its range while most Shiseido sunscreens contain fragrance. Shiseido features items with a Superior fit level for mature and sensitive skin types.

Biore or Shiseido for sensitive skin?

Lovi rates Biore as Superior for sensitive skin, while Shiseido is High. Reviewers note that Shiseido products often contain strong fragrance.

Biore or Shiseido for acne-prone skin?

For acne-prone skin, Lovi rates Biore as Superior and Shiseido as High. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Biore or Shiseido for mature skin?

For mature skin, Biore achieves a High to Superior Lovi routine fit while Shiseido achieves an Average to Superior Lovi routine fit across its products on this page. Shiseido features specialized firming and line-reducing moisturizers, though some products may cause skin irritation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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