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Biore vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and Shiseido are prominent Japanese skincare brands offering distinct approaches to daily care. Biore is beloved for its thoughtful range of sunscreens, cleansers, masks, and makeup removers, suiting sensitive and dry skin best through gentle, balanced formulations. Meanwhile, the brand features sophisticated moisturizers, gentle cleansers, protective sunscreens, and nourishing serums formulated with glycerin, suiting sensitive and oily skin best. While both cater well to sensitive skin, they differ in their specific textures and target skin types, offering tailored solutions for daily routines.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Biore and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Shiseido products

People Say

BioreShiseido
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Skin Cleansing and Pores Mostly MentionedRarely Noted
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “Keeps shine away — Biore Deep Pore Charcoal Cleanser”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • Skin Smoothing and Texture Sometimes NotedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Lightweight Texture Often MentionedSometimes Noted
    • “melts into skin — Biore UV Aqua Rich”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • Application and Use Often MentionedSometimes Noted
    • “Minimal effort required — Biore Deep Cleansing Pore Strips”
    • “Satisfying to see results — Biore Deep Cleansing Pore Strips”
    • “Works in shower, effective on wet hands/face. — Biore Makeup Remover Perfect Oil”
    • “Refills are available — Shiseido Activating Essence”
  • Brightening and Radiance Not notedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Alcohol Issues Often MentionedOften Mentioned
    • “smells like alcohol — Biore UV Aqua Rich”
    • “strong citrus smell — Biore UV Aqua Rich”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • Skin Irritation and Sensitivity Mostly MentionedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
    • “stings eyes — Biore UV Aqua Rich”
  • High Price Point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Drying and Stripping Effects Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
    • “Made my skin peel — Biore Deep Pore Charcoal Cleanser”

Biore vs Shiseido routines for dry skin

Buy Biore routine · A$214.43 · 92% fitBuy Shiseido routine · A$515.52 · 74% fitSee multi-brand routine · 97% fit

Biore vs Shiseido routines for oily skin

Buy Biore routine · A$378.72 · 91% fitBuy Shiseido routine · A$737.92 · 84% fitSee multi-brand routine · 96% fit

Biore vs Shiseido routines for combination skin

Buy Biore routine · A$371.64 · 90% fitBuy Shiseido routine · A$614.44 · 81% fitSee multi-brand routine · 95% fit

Questions and answers

Biore or Shiseido: which is better?

Biore offers a Superior routine fit across all skin types on this page, whereas Shiseido provides a High or Average routine fit depending on the skin type. Shiseido excels in hydration and radiance while Biore scores better on price and skin cleansing, though Shiseido frequently includes fragrance in its products while the products on this page for Biore list no fragrance.

What is the difference between Biore and Shiseido?

Biore and Shiseido differ mainly in their formulation styles and pricing, with the products on this page for Biore listing no added fragrance, while many Shiseido products include it alongside luxurious textures.

Biore or Shiseido for dry skin?

Biore is a better choice for dry skin because the routine fit on this page is Superior compared to Shiseido's Average. Shiseido also frequently features a strong fragrance across the products on this page, whereas every Biore product lists no fragrance.

Biore or Shiseido: which cleanser is better?

Biore does better for skin cleansing and pores compared to Shiseido. The products on this page for both brands feature effective cleansers, but reviewers note that Shiseido cleansers come with a higher price point and strong fragrance.

Which is more affordable, Biore or Shiseido?

Biore is more affordable than Shiseido, as Shiseido has a high price point that reviewers often note. Biore does better on the high price point comparison on this page.

Which brand has more fragrance concerns, Biore or Shiseido?

Shiseido has more fragrance concerns than Biore, because 15 of 20 Shiseido products on this page list fragrance in their ingredients, whereas every Biore product on this page lists no fragrance.

Biore or Shiseido: which brand is better for skin hydration and moisture?

Shiseido does better than Biore for hydration and moisture, offering luxurious textures and deep hydration across its products on this page.

Which brand fits mature skin better, Biore or Shiseido?

Biore offers a Superior routine fit for mature skin, whereas Shiseido provides a High routine fit for mature skin based on the products on this page.

Biore or Shiseido for oily skin?

For oily skin, Biore provides a Superior routine fit, while Shiseido offers a High routine fit on this page. Reviewers note that Biore does better for application and use, whereas Shiseido excels in skin cleansing, pores, smoothing, and texture.

Biore or Shiseido: which sunscreen is better?

Shiseido is often chosen for its sunscreen variety, featuring options like the Benefiance Wrinkle Smoothing Day Cream which achieves a Superior fit level for mature and sensitive skin on this page. Meanwhile, the Biore UV Aqua Rich sunscreen provides a High fit for combination skin.

Biore or Shiseido for sensitive skin?

Biore fits sensitive skin better, as Lovi rates its routine as Superior while Shiseido achieves a High fit. Reviewers note that Biore lists no fragrance across the products on this page, whereas many Shiseido items contain fragrance and may cause skin irritation.

Biore or Shiseido for acne-prone skin?

Biore offers a superior routine fit for acne-prone skin compared to Shiseido, which provides a high fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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