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Biore vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and Shiseido are esteemed Japanese skincare brands that offer thoughtfully crafted preparations to care for the complexion. The former is beloved for its accessible sunscreens, cleansers, masks, and makeup removers, while the latter provides a thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with nourishing glycerin. Both labels suit mature skin best, though the original brand also caters to sensitive skin and the latter addresses dark spots, differing through gentle reliability versus targeted formulations.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Biore and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Shiseido products

People Say

BioreShiseido
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Skin Cleansing and Pores Mostly MentionedRarely Noted
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “Keeps shine away — Biore Deep Pore Charcoal Cleanser”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • Skin Smoothing and Texture Sometimes NotedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Lightweight Texture Often MentionedSometimes Noted
    • “melts into skin — Biore UV Aqua Rich”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • Application and Use Often MentionedSometimes Noted
    • “Minimal effort required — Biore Deep Cleansing Pore Strips”
    • “Satisfying to see results — Biore Deep Cleansing Pore Strips”
    • “Works in shower, effective on wet hands/face. — Biore Makeup Remover Perfect Oil”
    • “Refills are available — Shiseido Activating Essence”
  • Brightening and Radiance Not notedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Alcohol Issues Often MentionedOften Mentioned
    • “smells like alcohol — Biore UV Aqua Rich”
    • “strong citrus smell — Biore UV Aqua Rich”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • Skin Irritation and Sensitivity Mostly MentionedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
    • “stings eyes — Biore UV Aqua Rich”
  • High Price Point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Drying and Stripping Effects Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
    • “Made my skin peel — Biore Deep Pore Charcoal Cleanser”

Biore vs Shiseido routines for dry skin

See multi-brand routine · 99% fit

Biore vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Biore vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Biore or Shiseido: which is better?

Both Biore and Shiseido perform equally well across all skin types on this page, but they cater to different preferences. Shiseido leads in hydration, brightening, and anti-aging with luxurious textures, whereas Biore offers more affordable options with fragrance-free formulas across all the products on this page.

What is the difference between Biore and Shiseido?

Shiseido is a Japanese skincare brand founded in 1872 that offers luxurious, highly rated moisturizers and essences, while Biore, founded in 1980 and also from Japan, focuses on efficient cleansers and sunscreens like UV Aqua Rich. Shiseido often includes fragrance in its products and receives mentions for high price points, whereas every Biore product on this page lists no fragrance.

Biore or Shiseido for dry skin?

Both Biore and Shiseido provide a High routine fit for dry skin. Reviewers note that Shiseido delivers deep hydration, but its products on this page often feature a strong fragrance.

Biore or Shiseido: which cleanser is better?

Biore does better for skin cleansing and pores among the products on this page. Shiseido's cleansers and other products on this page often feature strong fragrances, whereas every Biore product on this page lists no fragrance in its ingredients.

Which is more affordable, Biore or Shiseido?

Biore is more affordable than Shiseido, as Shiseido has a high price point that reviewers mostly note. Biore offers lower-priced everyday skincare options on this page.

Do Biore products contain fragrance?

Every product from Biore on this page lists no fragrance in its ingredients.

Which brand focuses on mature skin and dark spots?

Both Biore and Shiseido focus on mature skin and skin with dark spots, as both brands list these as key skin types they fit best. Shiseido also offers specific products on this page rated High for both mature skin and skin with dark spots, such as the Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream.

What are the key ingredients used across Shiseido products?

Shiseido uses key ingredients such as glycerin and hyaluronic acid across the products on this page.

Dermatologic Therapy, 2022

Biore or Shiseido for oily skin?

Both Biore and Shiseido offer high routine fit levels for oily skin. Shiseido provides options like Deep Cleansing Foam that achieve a High Lovi fit for oily skin, whereas the products on this page for Biore also perform well across everyday routines.

Biore or Shiseido: which sunscreen is better?

Shiseido is a better choice for sunscreens on this page, as it offers superior products like the Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream with High to Superior Lovi fit levels across multiple skin types. Biore features the UV Aqua Rich sunscreen on this page, which has a High fit level for combination skin but generally lower Average to Low fit levels for other skin types.

Biore or Shiseido for sensitive skin?

Both Biore and Shiseido achieve a High routine fit level for sensitive skin, making them equally suitable choices. Reviewers note that Biore products on this page list no fragrance, whereas Shiseido has a high price point and strong fragrance mentioned as negative themes.

Biore or Shiseido for acne-prone skin?

Both Biore and Shiseido offer products on this page that achieve a High routine fit level for acne-prone skin. Review themes show that Biore tends to do better for skin cleansing and pores, while Shiseido provides deep hydration.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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