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Biore vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and Shiseido are two Japanese skincare brands known for their thoughtful cleansers, sunscreens, and daily care essentials. While the first brand is beloved for its sunscreens, masks, and makeup removers suited best for sensitive and oily skin, the second is celebrated for its moisturizers, serums, and cleansers formulated with glycerin to suit sensitive and mature skin. Both lines offer targeted solutions like the UV Aqua Rich or the Treatment Softener for acne-prone skin, and the Makeup Remover Perfect Oil or the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots. They differ primarily in their specific standout offerings and primary formulations, with the latter brand utilizing clinical study findings on glycerin to support a balanced and refreshed complexion.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Biore and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Shiseido products

People Say

BioreShiseido
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Skin Cleansing and Pores Mostly MentionedRarely Noted
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “Keeps shine away — Biore Deep Pore Charcoal Cleanser”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • Skin Smoothing and Texture Sometimes NotedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Lightweight Texture Often MentionedSometimes Noted
    • “melts into skin — Biore UV Aqua Rich”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • Application and Use Often MentionedSometimes Noted
    • “Minimal effort required — Biore Deep Cleansing Pore Strips”
    • “Satisfying to see results — Biore Deep Cleansing Pore Strips”
    • “Works in shower, effective on wet hands/face. — Biore Makeup Remover Perfect Oil”
    • “Refills are available — Shiseido Activating Essence”
  • Brightening and Radiance Not notedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Alcohol Issues Often MentionedOften Mentioned
    • “smells like alcohol — Biore UV Aqua Rich”
    • “strong citrus smell — Biore UV Aqua Rich”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • Skin Irritation and Sensitivity Mostly MentionedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
    • “stings eyes — Biore UV Aqua Rich”
  • High Price Point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Drying and Stripping Effects Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
    • “Made my skin peel — Biore Deep Pore Charcoal Cleanser”

Biore vs Shiseido routines for dry skin

Buy Biore routine · CA$305.06 · 83% fitBuy Shiseido routine · CA$185.97 · 74% fitSee multi-brand routine · 99% fit

Biore vs Shiseido routines for oily skin

Buy Biore routine · CA$291.34 · 88% fitBuy Shiseido routine · CA$313.33 · 84% fitSee multi-brand routine · 96% fit

Biore vs Shiseido routines for combination skin

Buy Biore routine · CA$273.42 · 88% fitBuy Shiseido routine · CA$256.43 · 83% fitSee multi-brand routine · 96% fit

Questions and answers

Biore or Shiseido: which is better?

Both brands perform well, but Shiseido excels in deep hydration, brightening, and anti-aging care, whereas Biore offers more affordable, fragrance-free products that are gentler on sensitive skin.

What is the difference between Biore and Shiseido?

Biore and Shiseido differ mainly in their formulation focus, pricing, and fragrance inclusion, with Biore offering fragrance-free options and a lower price point while Shiseido provides luxurious textures and targeted anti-aging solutions. For dry skin, the routine fit for Biore is High, whereas Shiseido is Average.

Biore or Shiseido for dry skin?

For dry skin, Biore is a better choice because Lovi rates its routine fit as High, whereas Shiseido has an Average fit.

Biore or Shiseido: which cleanser is better?

Shiseido is often noted for providing deep-cleansing and efficient cleansers among the products on this page. Biore also offers cleansers that may suit various skin types, though reviewers frequently mention Shiseido for its cleansing performance.

Which is more affordable, Biore or Shiseido?

Biore is more affordable than Shiseido, as reviewers on this page frequently note Shiseido's high price point. Shiseido's products on this page often come with a heavier cost, whereas Biore provides more budget-friendly options.

Between Biore and Shiseido, which brand is better for targeting mature skin and skin with dark spots?

Shiseido is often better for targeting mature skin and skin with dark spots because the products on this page frequently provide firming, line-reducing, and brightening benefits. Lovi rates Shiseido's routine fit for mature skin and skin with dark spots as High.

How do the fragrance options differ between Biore and Shiseido products?

Every Biore product on this page lists no fragrance in its ingredients, whereas 15 out of 20 Shiseido products on this page list fragrance. Strong fragrance is also often noted by reviewers for Shiseido.

Which brand performs better for hydration and moisture according to reviewer themes?

Shiseido performs better for hydration and moisture according to the reviewer themes on this page.

Biore or Shiseido for oily skin?

For oily skin, Lovi rates both Biore and Shiseido as having a High routine fit. The products on this page show that Biore offers oil-focused cleansers and sunscreens, while Shiseido provides options like Deep Cleansing Foam which has a High fit for oily skin.

Biore or Shiseido: which sunscreen is better?

Shiseido's sunscreen option, such as the Benefiance Wrinkle Smoothing Day Cream, achieves a Superior Lovi fit for mature skin, whereas Biore's UV Aqua Rich sunscreen has an Average fit for mature skin. However, Biore offers a fragrance-free formula across its products on this page, while Shiseido includes fragrance in many of its items.

Biore or Shiseido for sensitive skin?

Both Biore and Shiseido achieve a High routine fit for sensitive skin. The products on this page for Biore list no fragrance, whereas 15 of 20 Shiseido products on this page include fragrance, which may increase the likelihood of skin irritation.

Biore or Shiseido for acne-prone skin?

Both Biore and Shiseido offer products on this page that are a High fit for acne-prone skin in specific brand-focused routines, though individual product results vary. Topical hyaluronic acid, a key ingredient featured across Shiseido products, helps improve skin quality.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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