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Biore vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and Shiseido are Japanese skincare brands renowned for gentle, reliable care. The former offers accessible sunscreens, cleansers, masks, and makeup removers, while the latter is known for nourishing moisturizers, gentle cleansers, protective sunscreens, potent serums, and versatile glycerin formulations. Both brands suit sensitive skin and mature skin best, though they differ as the first relies on thoughtfully crafted formulas while the second utilizes rigorous study findings showing its key ingredient glycerin significantly improved stratum corneum hydration.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Biore and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Shiseido products

People Say

BioreShiseido
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Skin Cleansing and Pores Mostly MentionedRarely Noted
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “Keeps shine away — Biore Deep Pore Charcoal Cleanser”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • Skin Smoothing and Texture Sometimes NotedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Lightweight Texture Often MentionedSometimes Noted
    • “melts into skin — Biore UV Aqua Rich”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • Application and Use Often MentionedSometimes Noted
    • “Minimal effort required — Biore Deep Cleansing Pore Strips”
    • “Satisfying to see results — Biore Deep Cleansing Pore Strips”
    • “Works in shower, effective on wet hands/face. — Biore Makeup Remover Perfect Oil”
    • “Refills are available — Shiseido Activating Essence”
  • Brightening and Radiance Not notedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Alcohol Issues Often MentionedOften Mentioned
    • “smells like alcohol — Biore UV Aqua Rich”
    • “strong citrus smell — Biore UV Aqua Rich”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • Skin Irritation and Sensitivity Mostly MentionedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
    • “stings eyes — Biore UV Aqua Rich”
  • High Price Point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Drying and Stripping Effects Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
    • “Made my skin peel — Biore Deep Pore Charcoal Cleanser”

Biore vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Biore vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

Biore vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Biore or Shiseido: which is better?

Biore and Shiseido both fit most skin types well, but Biore is better for dry skin and offers a lower price point, while Shiseido excels in hydration, skin smoothing, and brightening.

What is the difference between Biore and Shiseido?

Shiseido is often chosen for deep hydration and anti-aging benefits, whereas Biore is favored for gentle pore cleansing at a more accessible price point. While Shiseido products on this page frequently feature luxurious textures and added fragrance, every Biore product on this page lists no fragrance.

Biore or Shiseido for dry skin?

For dry skin, Biore provides a High routine fit while Shiseido offers an Average routine fit. Shiseido features deep hydration as a mostly mentioned benefit by reviewers, but the products on this page for Biore avoid fragrance entirely.

Biore or Shiseido: which cleanser is better?

When it comes to cleansers, Biore does better for skin cleansing and pores according to the review themes on this page. Shiseido also offers deep-cleansing and efficient cleansers, but reviewers note a high price point.

Which is more affordable, Biore or Shiseido?

Biore is more affordable than Shiseido, as reviewers on the products on this page frequently mention Shiseido's high price point and Biore's lower price point.

Do Biore products contain fragrance?

Every product in the Biore range on this page lists no fragrance in its ingredients.

Which brand performs better for hydration and moisture?

Shiseido performs better for hydration and moisture according to the review themes on the page. Hyaluronic acid is a key ingredient across the products on this page that helps improve skin hydration.

Dermatologic Therapy, 2022

What are the main drawbacks reported by reviewers for Shiseido skincare?

Reviewers on the products on this page report that the main drawbacks for Shiseido include a high price point and strong fragrance. They also sometimes note skin irritation and packaging issues.

Biore or Shiseido for oily skin?

For oily skin, both Biore and Shiseido offer products on this page that achieve a High routine fit level. Reviewers mention that Biore does better for application and use, while Shiseido does better for hydration and moisture.

Biore or Shiseido: which sunscreen is better?

Both Biore and Shiseido offer sunscreens on this page, with Biore featuring the UV Aqua Rich and Shiseido providing several options such as the Ultimate Sun Protector Lotion and Benefiance Wrinkle Smoothing Day Cream. For the products on this page, Biore's sunscreen holds a High fit level for combination skin and Average for oily and mature skin, while Shiseido's sunscreens vary from Superior for mature and sensitive skin down to Warning or Caution levels for dry or acne-prone skin.

Biore or Shiseido for sensitive skin?

Both Biore and Shiseido fit sensitive skin at a High level on Lovi. Every product on the Biore page lists no fragrance, while Shiseido includes fragrance in 15 of its 20 products on this page.

Biore or Shiseido for acne-prone skin?

Both Biore and Shiseido achieve a High routine fit for acne-prone skin on Lovi. While Biore products on this page list no fragrance, Shiseido includes fragrance options, which may be a consideration for sensitive or acne-prone skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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