🇪🇸Spain

Biore vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and Shiseido are two Japanese skincare brands known for their thoughtful offerings and reliable daily care. The 1980 Kao Corporation-owned brand is beloved for sunscreens, cleansers, masks, and makeup removers, while the 1872 Shiseido Company, Limited-owned brand is beloved for moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Sensitive skin suits both best, alongside combination skin for the former and mature skin for the latter. They differ in their specific standout solutions and corporate ownership, with the former using effective formulas and the latter using meticulous formulations backed by clinical study findings showing that glycerin significantly improved stratum corneum hydration.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Biore and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Shiseido products

People Say

BioreShiseido
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Skin Cleansing and Pores Mostly MentionedRarely Noted
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “Keeps shine away — Biore Deep Pore Charcoal Cleanser”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • Skin Smoothing and Texture Sometimes NotedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Lightweight Texture Often MentionedSometimes Noted
    • “melts into skin — Biore UV Aqua Rich”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • Application and Use Often MentionedSometimes Noted
    • “Minimal effort required — Biore Deep Cleansing Pore Strips”
    • “Satisfying to see results — Biore Deep Cleansing Pore Strips”
    • “Works in shower, effective on wet hands/face. — Biore Makeup Remover Perfect Oil”
    • “Refills are available — Shiseido Activating Essence”
  • Brightening and Radiance Not notedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Alcohol Issues Often MentionedOften Mentioned
    • “smells like alcohol — Biore UV Aqua Rich”
    • “strong citrus smell — Biore UV Aqua Rich”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • Skin Irritation and Sensitivity Mostly MentionedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
    • “stings eyes — Biore UV Aqua Rich”
  • High Price Point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Drying and Stripping Effects Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
    • “Made my skin peel — Biore Deep Pore Charcoal Cleanser”

Biore vs Shiseido routines for dry skin

See multi-brand routine · 97% fit

Biore vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Biore vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Biore or Shiseido: which is better?

Biore offers a lower price point and better application, while Shiseido provides superior hydration, skin smoothing, and brightening benefits. The products on this page help improve skin quality and manage signs of aging.

Dermatologic Therapy, 2022

What is the difference between Biore and Shiseido?

Shiseido generally offers a wider variety of specialized moisturizers and treatments with added fragrance, whereas the products on this page from Biore are fragrance-free and excel in everyday cleansing. Both brands perform similarly well across most skin types, but Shiseido tends to have a higher price point.

Biore or Shiseido for dry skin?

For dry skin, the routine fit for Biore is High while Shiseido is Average. Every product on the Biore page lists no fragrance in its ingredients, whereas 15 of 20 Shiseido products on this page list fragrance.

Biore or Shiseido: which cleanser is better?

When it comes to cleansers, Biore does better for skin cleansing and pores among the products on this page. Shiseido cleansers provide deep hydration and luxurious textures, but reviewers note a high price point and strong fragrance for many of their products.

Which is more affordable, Biore or Shiseido?

Biore is more affordable than Shiseido, as Shiseido has a high price point while Biore does better on price.

Biore or Shiseido: which brand is better for mature skin?

When it comes to mature skin, Biore achieves a High routine fit level while Shiseido achieves a High routine fit level on the products on this page. Shiseido often helps with firming and line-reducing moisturizers, whereas Biore may offer a better price point.

Do Biore products contain fragrance?

Biore products on this page are formulated without fragrance. Every product listed for Biore shows no fragrance in its ingredient list.

Biore or Shiseido: which performs better for hydration and moisture?

Shiseido performs better for hydration and moisture, as highlighted by reviews on the products on this page. Topical hyaluronic acid, a key ingredient across Shiseido products, helps improve skin hydration and moisture retention.

Dermatologic Therapy, 2022

Biore or Shiseido for oily skin?

For oily skin, both Biore and Shiseido fit the products on this page equally well at a High level. Glycerin and hyaluronic acid help provide hydration for both brands, while Shiseido also offers deep hydration and firming options.

Dermatologic Therapy, 2022

Biore or Shiseido: which sunscreen is better?

When comparing the sunscreens on this page, Biore UV Aqua Rich has a High fit level for combination skin, whereas Shiseido Ultimate Sun Protector Lotion has a Low fit level for combination skin. Shiseido's sunscreen may also cause a caution fit for dry sensitive skin.

Biore or Shiseido for sensitive skin?

Both Biore and Shiseido achieve a High routine fit for sensitive skin on the products on this page. Biore features no fragrance across its products on this page, whereas most Shiseido products on this page contain fragrance.

Biore or Shiseido for acne-prone skin?

For acne-prone skin, both brands work well because the routine fit on this page is High for each. Shoppers looking at the products on this page will find that Shiseido features key ingredients like glycerin and hyaluronic acid, which helps hydrate the skin.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play