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The Ordinary vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BYOMA are accessible skincare brands centered on targeted formulas for dry and sensitive skin. The Ordinary offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while BYOMA provides moisturizers, toners, cleansers, and serums that harness tri-ceramide and squalane. Both lines address specific concerns through dedicated products, such as blemish care, brightening, and mature skin support. They differ primarily in their founding origins, key active compounds, and nuanced ingredient benefits.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular The Ordinary and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BYOMA products

People Say

The OrdinaryBYOMA
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Value and Pricing Mostly MentionedOften Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “budget-friendly — BYOMA Brightening Serum”
  • Skin Sensitivity and Gentleness Sometimes NotedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Clearing Mostly MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Packaging and Design Flaws Rarely NotedMostly Mentioned
    • “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
    • “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
    • “Opening is huge — BYOMA Brightening Toner”
  • Performance and Results Issues Often MentionedSometimes Noted
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “didn't see difference — BYOMA Brightening Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Texture Issues and Pilling Often MentionedSometimes Noted
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “Tacky finish — BYOMA Moisturizing Gel-Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Sticky or Tacky Finish Often MentionedRarely Noted
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “left a sticky film — BYOMA Hydrating Milky Toner”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

The Ordinary vs BYOMA routines for dry skin

Buy The Ordinary routine · £90.51 · 97% fitBuy BYOMA routine · £104.93 · 94% fitSee multi-brand routine · 99% fit

The Ordinary vs BYOMA routines for oily skin

Buy The Ordinary routine · £120.07 · 93% fitBuy BYOMA routine · £168.03 · 86% fitSee multi-brand routine · 97% fit

The Ordinary vs BYOMA routines for combination skin

Buy The Ordinary routine · £134.25 · 92% fitBuy BYOMA routine · £114.71 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

The Ordinary or BYOMA: which is better?

Both The Ordinary and BYOMA are great choices, with The Ordinary offering better value and pricing while BYOMA excels in hydration and moisture. Reviewers note that BYOMA's products on this page help strengthen the skin barrier and provide instant hydration.

What is the difference between The Ordinary and BYOMA?

The Ordinary offers better value and pricing, while BYOMA excels in hydration, moisture, skin sensitivity, and gentleness. Both brands feature fragrance-free options across the products on this page, but they focus on different key ingredients like hyaluronic acid for The Ordinary and ceramides for BYOMA.

The Ordinary or BYOMA for dry skin?

Both The Ordinary and BYOMA are a Superior fit for dry skin. Reviewers note that The Ordinary offers better value and pricing, while BYOMA provides better hydration and moisture for dry skin.

The Ordinary or BYOMA: which cleanser is better?

Both brands offer highly rated cleansers on this page, with The Ordinary featuring options like the Glycolipid Cream Cleanser and Glucoside Foaming Cleanser, and BYOMA offering favorites like the Creamy Jelly Cleanser and Milky Moisture Cleanser. Reviewers note that BYOMA excels at providing hydrating and non-stripping cleansers, while the products on this page for both brands generally avoid added fragrance.

Which is more affordable, The Ordinary or BYOMA?

The Ordinary offers better value and pricing than BYOMA according to the reviewer themes on this page.

The Ordinary or BYOMA for fading dark spots?

Both The Ordinary and BYOMA are well-suited for skin with dark spots, with The Ordinary rated as having a Superior routine fit compared to BYOMA's High fit. Ingredients like niacinamide help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand has better performance and fewer results issues?

The Ordinary does better when it comes to performance and results issues. Reviewers note performance and results issues less often for The Ordinary than for BYOMA.

The Ordinary or BYOMA for oily skin?

The Ordinary is superior for oily skin, whereas BYOMA offers a high fit level for this skin type. Reviewers note that The Ordinary provides better acne and blemish clearing as well as superior value and pricing.

The Ordinary or BYOMA: which moisturizer is better?

Both brands offer moisturizers with a Superior Lovi fit level for dry skin, making them equally good options for heavy hydration. The Ordinary features options like Natural Moisturizing Factors + HA, while BYOMA provides barrier-strengthening choices such as the Moisturizing Rich Cream.

The Ordinary or BYOMA for sensitive skin?

Both The Ordinary and BYOMA offer a Superior routine fit for sensitive skin. The Ordinary features fragrance-free products on the products on this page and is praised for gentle and non-irritating serums, while BYOMA is noted for strengthening the skin barrier and providing gentle and fragrance-free moisturizers.

The Ordinary or BYOMA for acne-prone skin?

The Ordinary is a Superior fit for acne-prone skin, whereas BYOMA has a High fit for this skin type. Reviewers report that The Ordinary does better for acne and blemish clearing, making it a stronger choice for breakout-prone skin.

The Ordinary or BYOMA for mature skin?

Both The Ordinary and BYOMA are well-suited for mature skin. Lovi rates the routine fit for mature skin as Superior for The Ordinary and High for BYOMA.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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