🇬🇧United Kingdom

Anua vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and BYOMA are modern skincare brands that offer diverse moisturizers, toners, serums, and cleansers for varied complexions. The Korean line relies on hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin, whereas the British line harnesses tri-ceramides and squalane to favor dry and sensitive skin. While both ranges address dark spots and signs of aging with targeted topicals, they differ through their foundational ingredients and regional origins.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Anua and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs BYOMA products

People Say

AnuaBYOMA
  • Hydrating formulas and deep hydration Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Lightweight and fast-absorbing texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Non-stripping and gentle finish Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
  • Soothes redness and barrier support Often MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Improves skin texture and smoothness Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Affordable price point and value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Breakouts and acne complaints Often MentionedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “broke me out — BYOMA Milky Oil Cleanser”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Pump functionality and packaging flaws Not notedOften Mentioned
    • “Opening is huge — BYOMA Brightening Toner”
  • Eye and general skin irritation Sometimes NotedSometimes Noted
    • “Caused breakouts — BYOMA Moisturizing Gel-Cream”
    • “burning sensation — BYOMA Hydrating Milky Toner”
    • “triggered my acne — BYOMA Balancing Face Mist”
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”

Anua vs BYOMA routines for dry skin

Buy BYOMA routine · £104.93 · 94% fitBuy Anua routine · £101.40 · 85% fitSee multi-brand routine · 99% fit

Anua vs BYOMA routines for oily skin

Buy BYOMA routine · £168.03 · 86% fitBuy Anua routine · £176.18 · 82% fitSee multi-brand routine · 97% fit

Anua vs BYOMA routines for combination skin

Buy BYOMA routine · £114.71 · 85% fitBuy Anua routine · £122.79 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or BYOMA: which is better?

Both brands are great choices, but BYOMA has a Superior routine fit for dry, sensitive, and dry sensitive skin, while Anua fits best for dry skin, oily skin, and oily acne-prone skin. Reviewers note that BYOMA does better for non-stripping finishes, redness soothing, barrier support, and affordability, whereas Anua is preferred for improving skin texture and smoothness.

What is the difference between Anua and BYOMA?

Anua focuses on brightening serums and improving skin texture, whereas BYOMA specializes in barrier support and gentle, deeply hydrating formulas. For routine fit, Anua is rated High for dry skin while BYOMA achieves a Superior fit.

Anua or BYOMA for dry skin?

For dry skin, Lovi rates BYOMA as Superior and Anua as High. Both brands offer products on this page featuring hyaluronic acid, which helps hydrate the skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or BYOMA: which cleanser is better?

For cleansers on this page, BYOMA is better for a non-stripping and gentle finish compared to Anua. The products on this page show that BYOMA offers highly rated options for dry and sensitive skin.

Which is more affordable, Anua or BYOMA?

BYOMA does better for affordable price point and value when compared with Anua.

Anua or BYOMA: which brand is better for dry sensitive skin?

For dry sensitive skin, BYOMA is better with a Superior routine fit, while Anua has a High fit. Both brands offer products on this page tailored to dry and sensitive skin, but BYOMA is noted by reviewers for being non-stripping and gentle.

Anua or BYOMA: which brand has fewer pump functionality and packaging flaws according to reviewers?

Anua has fewer pump functionality and packaging flaws than BYOMA according to reviewers.

Anua or BYOMA: which brand is better for improving skin texture and smoothness?

Anua is better for improving skin texture and smoothness, as its products on this page outperform BYOMA in that specific review category.

Anua or BYOMA for oily skin?

For oily skin, Lovi rates both Anua and BYOMA as High. Anua focuses its brand routines on oily and oily acne-prone skin alongside dry skin, while BYOMA features lightweight and fast-absorbing moisturizers and non-stripping cleansers.

Anua or BYOMA: which moisturizer is better?

Both Anua and BYOMA offer effective moisturizers, but BYOMA has a Superior routine fit for dry skin and sensitive skin compared to Anua's High fit.

Anua or BYOMA for sensitive skin?

For sensitive skin, both brands are great options, with Lovi giving Anua a High fit level and BYOMA a Superior fit level. BYOMA does better for a gentle, non-stripping finish, soothing redness, and barrier support.

Anua or BYOMA for acne-prone skin?

For acne-prone skin, both brands work well as the products on this page achieve a High routine fit level for Anua and a High fit level for BYOMA. Niacinamide helps control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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