🇬🇧United Kingdom

MISSHA skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

MISSHA is a Korean skincare brand founded in 2000 and owned by IMM Private Equity since 2017.

marketscreener.comkedglobal.comkoreatimes.co.kren.wikipedia.org

MISSHA is loved for its thoughtful range of serums, cleansers, moisturizers, sunscreens, and more, which feature carefully crafted formulas designed to support daily routines. Its products suit sensitive skin and oily skin best, offering gentle yet effective care for complex daily needs. For particular concerns, the standout products include the Vita C Plus Spot Correcting & Firming Ampoule for acne-prone skin, the Ultra Hyalon Cleansing Cream for skin with dark spots, and the Super Aqua Ultra Hyalron Cleansing Foam for mature skin. Through these refined offerings, the brand delivers reliable solutions that maintain a balanced and nourished complexion.

This page covers some of the most popular MISSHA products; for the whole MISSHA range, with a fit score for every product, use the Lovi app.

Other MISSHA products

People Say

★4.6Overall rating based on 21.1k+ reviews

Reviewers most often praise MISSHA for deep hydration, brightening effects, and effective cleansing. The most common complaints are skin irritation and a drying or stripping formula.

Highlights

  • Deep cleansing cleansers Mostly Mentioned
    • “squeaky clean feeling — Vita C Plus Clear Complexion Foaming Cleanser”
    • “removes light makeup well — Super Aqua Ultra Hyalron Cleansing Foam”
  • Fast-absorbing serums Mostly Mentioned
    • “absorbs pretty quickly — Time Revolution Night Repair Ampoule 5X”
    • “absorbs quickly without leaving skin feeling too sticky — Vita C Plus Spot Correcting & Firming Ampoule”
  • Unpleasant scent Often Mentioned
    • “smell is a bit strong — Time Revolution Night Repair Ampoule 5X”
    • “smells like perfume — All Around Safe Block Soft Finish Sun Milk”
    • “yeasty smell — Time Revolution The First Treatment Essence”
  • Can be drying Sometimes Noted
    • “clings to dry patches — All Around Safe Block Soft Finish Sun Milk”
    • “too stripping in winter — Super Aqua Ultra Hyalron Cleansing Foam”
    • “skin felt tight — Vita C Plus Clear Complexion Foaming Cleanser”

Sources: lovi.care, yesstyle.com, sokoglam.com, influenster.com, iherb.com, reddit.com, and more

Questions and answers

Is MISSHA good for oily skin?

Yes, MISSHA is a great fit for oily skin, as Lovi rates the MISSHA-focused routine Superior for oily skin. The brand-focused routines fit sensitive skin, oily skin, and acne-prone skin best.

Is MISSHA worth it?

MISSHA is worth it for shoppers seeking effective skincare, as Lovi rates the brand-focused routines High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin. The MISSHA products on this page are priced affordably between £9.86 and £23.80, though reviewers note that some items can occasionally feel drying.

What are MISSHA's best products?

MISSHA's best products are the Vita C Plus Spot Correcting & Firming Ampoule and the Ultra Hyalon Cleansing Cream, which both rate Superior for dry skin. Lovi also rates the Super Aqua Ultra Hyalron Cleansing Foam as Superior for dry skin, giving shoppers top-tier options for hydration.

Dermatologic Therapy, 2022

Which MISSHA moisturizer is best for dry skin?

Time Revolution The First Treatment Essence is the best MISSHA moisturizer for dry skin. Lovi rates Time Revolution The First Treatment Essence High for dry skin.

Does MISSHA cause breakouts?

MISSHA is unlikely to cause breakouts, as the MISSHA products on this page are fragrance-free and the brand fits acne-prone skin well with Lovi rating it Superior for acne-prone skin.

Is MISSHA fragrance-free?

Yes, every one of the MISSHA products on this page lists no fragrance in its ingredients.

What are the key ingredients in MISSHA products?

The MISSHA products on this page include helpful ingredients like niacinamide for fading dark spots, sodium hyaluronate for keeping skin plump with moisture, and panthenol for soothing irritation.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a MISSHA skincare routine?

To build a MISSHA skincare routine for dry skin, start your morning with Super Aqua Ultra Hyalron Cleansing Foam, followed by Supple Preparation Unscented Toner, Time Revolution The First Treatment Essence, and All Around Safe Block Soft Finish Sun Milk. In the evening, use Ultra Hyalon Cleansing Cream, Super Aqua Ultra Hyalron Cleansing Foam, and Time Revolution The First Treatment Essence. Lovi rates the MISSHA-focused routine High for dry skin.

Where can I buy MISSHA, and how much does it cost?

MISSHA products are available from stores in the United Kingdom shown on this page. Prices range from £9.86 to £23.80, with most items costing between £12.75 and £20.54.

What are good alternatives to MISSHA?

Good alternatives to MISSHA with similar skincare pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. Lovi rates the SKIN1004-focused routine as Superior for dry skin, compared to High for the MISSHA-focused routine.

MISSHA vs SKIN1004: which is better?

MISSHA and SKIN1004 both fit sensitive skin exceptionally well, as Lovi rates both Superior for that skin type. For oily, combination, and acne-prone skin, MISSHA rates Superior while SKIN1004 rates High, whereas SKIN1004 rates Superior for dry skin compared to MISSHA's High.

Who owns MISSHA, and where is it from?

MISSHA is a Korean brand founded in 2000, owned by IMM Private Equity since 2017.

marketscreener.comkedglobal.comkoreatimes.co.kren.wikipedia.org

Is MISSHA cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list MISSHA as cruelty-free.

Is MISSHA good for dry skin?

MISSHA is good for dry skin, as Lovi rates the MISSHA-focused routine High for dry skin. The MISSHA products on this page list no fragrance, and products like the Ultra Hyalon Cleansing Cream rate Superior for dry skin.

Dermatologic Therapy, 2022

Which MISSHA cleanser is best for oily skin?

The Super Aqua Ultra Hyalron Cleansing Foam is the best MISSHA cleanser for oily skin, while the Vita C Plus Clear Complexion Foaming Cleanser is also a great option.

Is MISSHA good for sensitive skin?

Yes, MISSHA fits sensitive skin well, as Lovi rates sensitive skin routines Superior for the brand. Reviewers often mention fast-absorbing serums, though an unpleasant scent is sometimes noted.

Which MISSHA sunscreen is best for sensitive skin?

The MISSHA sunscreen for sensitive skin is All Around Safe Block Soft Finish Sun Milk. Lovi rates this sunscreen High for sensitive skin.

Is MISSHA good for acne-prone skin?

Yes, MISSHA is good for acne-prone skin, as Lovi rates the MISSHA-focused routine Superior for this skin type. The MISSHA products on this page list no fragrance, and reviewers frequently mention that its deep cleansing cleansers work well.

Is MISSHA good for skin with dark spots?

Yes, MISSHA is good for skin with dark spots because the brand's selection includes targeted serums and essences that help brighten the skin. Lovi rates Time Revolution The First Treatment Essence High for skin with dark spots, and Vita C Plus Spot Correcting & Firming Ampoule High as well. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is MISSHA good for mature skin?

Yes, MISSHA is good for mature skin because Lovi rates the range High to Superior for this skin type. The MISSHA products on this page are fragrance-free, though some reviewers note an unpleasant scent and potential dryness.

Research behind MISSHA's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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